Director Of Marketing
CurrentIdentifies and evaluates marketing strategies, based on knowledge of organization objectives, market characteristics, and cost and markup factors.Coordinates internal and external marketing and promotional efforts including merchandising, community relations, public relations, information, events, and demos.Determines the demand for products and services offered by an organization and its competitors.Manages and coordinates activities of the marketing staff, including hiring, training, and performance evaluations.Identifies potential customers.Negotiates contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.Coordinates and participates in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.Promotes products and services using advertising, sales, and graphics.Uses market research, and assigns goals to the marketing representatives and teams.Performs analysis of customer behavior, market condition, and competitor activity from the collected data.Tracks and communicates marketing program results.