I lead the Growth Marketing team, which is made up of: Partner Marketing, Customer Marketing, Marketing Operations, Demand Generation, and Events.Year over year the team has consistently grown the business while building a foundation that supports scaleable, efficient future growth. Throughout my time at Mineral, I've orchestrated the creation and implementation of product led growth, account based marketing, partner marketing, and demand generation programs.I've been fortunate to build and work with a team of high performing, collaborative team members who consistently achieve goals and innovate to grow the business.

Built a formal marketing program for Delap - the fifth largest accounting firm in Oregon.Highlights include:- Developed and implemented the first-ever strategic marketing plan and budget- Executive team member, connecting marketing initiatives to the overall strategic plan - Created blue print for firm niche marketing strategy - from lead generation to sales conversion, and customer nurturing - Built out the go-to-market strategy for each line of business- Led the creation and launch of new company website (delapcpa.com). Worked as the creative director and partnered with website agency and graphic designer to bring the new brand story to life.- Launched podcast "Success That Lasts"- Managed marketing team members and key agency relationships- Led development and implementation of Net Promotor Score survey program- Led strategic brand refresh: updated the brand image and company messaging across digital, print, and merchandise mediums- Collaborated with HR Director and Partners on key internal and external communications

Led marketing efforts that resulted in a 300% increase in overall company revenue while producing a 7x return on Marketing spend-to-revenue. Oversaw digital & content marketing, advertising, PR, social media, and thought leadership. Managed marketing team members. Created scaleable marketing programs for demand generation strategy. Budget creation and management.

Brand strategy and execution for launch of Mammoth HR. Developed marketing strategy B2B and partnerships. Led all areas of marketing program development including marketing operations through client onboarding.

Created and owned the digital marketing strategy. Implemented the company's first ever marketing automation program, creating scaleable programs. Managed social media strategy and execution. Virtual event management. Content marketing program development.

Lead all internal and external communications efforts. Created and ran the digital marketing program from the ground up. Built and managed the content marketing program. Drove brand identity and awareness to broaden reach and enhance market position.

Worked with brokers and vendors to manage the sales/marketing of health insurance and ancillary benefits for northwest companies.