Jessica Sundström

Jessica Sundström Email and Phone Number

Chief Revenue Officer (CRO) / Chief Marketing Officer (CMO). Transforming Start/Scale-Ups into Growth 🚀 Powerhouses 🌟: Sales, Marketing & Customer Success Aligned for Success 🎼 @ Let's GTM Now
Jessica Sundström's Location
Greater Stockholm Metropolitan Area, Sweden, Sweden
Jessica Sundström's Contact Details

Jessica Sundström personal email

n/a
About Jessica Sundström

With over 25 years of experience in B2B software, I specialize in developing and executing go-to-market strategies that drive sustainable revenue growth. My expertise lies in building impactful brands, launching successful products, and aligning sales, marketing, and customer success teams to deliver exceptional business outcomes.As a leader with a strong blend of business acumen and people skills, I excel in collaborating with executives, building and leading global cross-functional teams, and driving large-scale initiatives. My leadership philosophy focuses on empowering individuals to excel by fostering a culture of motivation, innovation, and excellence.I am skilled in creating systems, processes, and environments that consistently inspire and enable teams to perform at their best. My approach is rooted in a deep understanding of market dynamics and a commitment to customer-centricity, ensuring that every strategy is aligned with both business goals and customer needs.Expertise: ✔️ Strategic Leadership & Growth: Revenue Growth, Strategy Development, Board, Investor, and Stakeholder Engagement, P&L and Budget Ownership✔️Team Building & Management: Leadership, Building and Scaling Global Teams, Communication & Collaboration✔️Marketing & Sales Excellence: Sales & Marketing Tactics, Revenue Generation, Demand/Lead Generation, Digital Transformation, Data-driven Decision-making✔️Operations & Processes: Structure, Processes, and Tech, M&A, New Business Development, Client Relationship ManagementCharacter: ✔️ Modern leader with high emotional intelligence✔️ Entrepreneurial drive, passion, and energy✔️ Customer-centric mindset with a focus on excellence✔️ Direct, open, and transparent communication style✔️ Self-motivated, results-driven, and a strong networker

Jessica Sundström's Current Company Details
Let's GTM Now

Let'S Gtm Now

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Chief Revenue Officer (CRO) / Chief Marketing Officer (CMO). Transforming Start/Scale-Ups into Growth 🚀 Powerhouses 🌟: Sales, Marketing & Customer Success Aligned for Success 🎼
Jessica Sundström Work Experience Details
  • Let'S Gtm Now
    Chief Executive Officer
    Let'S Gtm Now Mar 2024 - Present
    Empowering Purpose-Driven Growth for a Better WorldAt Let's GTM Now, we help businesses craft, align, and execute custom go-to-market strategies that drive success.Do-It-Yourself: Let’s GTM Now Digital Card DeckOur digital card deck facilitates collaborative GTM strategy building, bringing together marketing, sales, customer success, and product teams to foster alignment and clear communication.Fractional CRO / CMO Services: Strategic Leadership and Growth• Revenue Growth & Strategy: Sales, marketing, and customer success strategies, M&A, scaling SMBs to enterprise.• Team Building & Leadership: Global team development, personal growth, communication, and collaboration.• Marketing & Sales Excellence: Demand generation, digital transformation, sales and marketing tactics.• Operations & Process Optimization: Implementing methodologies for growth, client development, and tech stack optimization.
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  • Spintr
    Chief Revenue Officer (Cro)
    Spintr Nov 2023 - Feb 2024
    Örebro, Orebro County, Se
    At Spintr we believe that a happy and engaged workforce is the heart of every successful organization and the #1 recipe for growth 📈. With Spintr's powerful Hub, we're empowering employers and employees to come together and co-create a fantastic employee experience. As the Chief Revenue Officer (CRO) I am responsible for managing and growing Spintr's revenue streams as well as developing and implementing strategies that drive revenue growth and profitability. In addition to driving revenue growth, I am responsible for maintaining strong customer relationships and managing the customer lifecycle. This includes ensuring that customers are satisfied with the company's products and services and that they are retained. - Developing and aligning the revenue team (Sales, Marketing, Customer Success, and Customer Support. Providing training and coaching to help achieve targets. - Revenue growth – Drive revenue growth by identifying new streams and optimizing existing ones. - Strategy development – Develop growth and GTM strategies. - Customer acquisition – Acquiring new customers and increasing conversion rates. - Customer retention – Developing customer retention strategies, monitoring customer satisfaction, and addressing customer concerns. - Data analytics – Implement a data-driven organization. Evaluate performance by analyzing and interpreting data and metrics. - Prepare for scale: implement efficient processes supported by tech and automated programs. Build an agile and adaptable team open to new ideas and have the ability to quickly make changes when necessary.
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  • Savvyx Llc
    Chief Revenue Officer (Cro) & Chief Marketing Officer & Co-Founder
    Savvyx Llc May 2017 - Feb 2024
    The majority of Start/Scaleups struggle to develop, align, and execute their GTM strategy. SavvyX helps your company to develop, align (sales, marketing, and customer success), and execute your GTM faster and more successfully. Our name—SavvyX—literally contains the inspiration for our work. The word savvy can be an adjective, a noun, or a verb, all connoting a knowingness, an understanding, a perception, a comprehension, a know-how, or shrewdness in practical matters. The X stands for experience. And that is what we aim to deliver through our work–a savvy experience to help you be smarter in how you grow your Start/Scale Up.Co-author to: -SavvyX - The Smarter Growth Recipe for Start-Ups book-SavvyX GTM Methodology for growing Start-Ups->75 SavvyX GTM Recipes & Templates
  • Material Exchange
    Chief Marketing Officer (Cmo)
    Material Exchange Jun 2021 - Jul 2023
    Stockholm, Se
    Joining the team to build #1 Marketplace for sourcing of materials and accessories. As CMO, establish the Material Exchange brand globally by developing, lead and execute the marketing and brand strategy. As part of the executive team, implement progressive marketing initiatives to achieve revenue, brand and awareness goals. This role will drive demand generation acquisition efforts through an integrated media mix with strong focus on digital and channel marketing.- Build and lead the global Marketing function.- Develop, implement and execute the overall marketing and brand strategy to drive increased awareness and revenue.- Manage all aspects of marketing planning, budgeting, metrics and reporting- Refine and drive the overall value proposition and messaging across online and offline channels.- Shape the voice of the company and effectively position the organization amongst the competitive landscape- Own all digital and traditional channels and market effectively utilizing direct mail, SEO, SEM, email marketing, content marketing, influencer marketing, mobile and social strategy, content automation, video and campaign management and channel marketing.- Evolve and enhance the customer experience across branded content platforms and digital assets.- Drive deep customer insights and consumer engagement and leverage these findings to enhance loyalty.- Lead internal communications to continually drive passion for the organization’s mission- Work closely with other teams (especially product teams) to realize the full scale and potential of marketing.-Develop customer engagement programs to reduce churn and drive loyalty.
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  • Material Exchange
    Chief Revenue Officer (Cro)
    Material Exchange Jun 2021 - Jul 2023
    Stockholm, Se
    The Chief Revenue Officer (“CRO”) will drive development and execution of a commercialization strategy for Material Exchange. The CRO is responsible of building the infrastructure needed, including structuring and growing the organization to drive market adoption of the Material Exchange Platform and added services. The role is responsible for developing the: sales, marketing, customer success organization to drive business growth and market share.CRO-Responsible for sales, services & marketing strategy development and implementation.-Driving sales and increasing an organization's revenue from direct and channel business.-Coaching the sales and services team in their ability to meet sales/services growth targets.-Managing pipeline, budget and financial targets. P&L responsibility-Expansion to other markets
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  • Findity
    Chief Commercial Officer & Chief Marketing Officer - Findity Ab & Companyexpense Ab
    Findity Oct 2019 - Jun 2021
    Stockholm, Stockholm, Se
    The Chief Commercial Officer (“CCO”) will drive development and execution of a commercialization strategy for Companyexpense. The CCO is responsible of building the infrastructure needed, including structuring and growing the organization to drive market adoption of the Companyexpense service and added services. The role is responsible for developing the: sales, marketing, customer success organization to drive business growth and market share. CCO-Responsible for sales, services & marketing strategy development and implementation.-Driving sales and increasing an organization's revenue from direct and channel business.-Coaching the sales and services team in their ability to meet sales/services growth targets.-Managing pipeline, budget and financial targets. P&L responsibility-Expansion to other marketsCMO-Build and coach the Marketing function.-Develop, implement and execute the overall marketing and brand strategy to drive increased awareness and revenue (direct and channel business).-Shape the voice of the company and effectively position the organization amongst the competitive landscape.-GTM development for other markets
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  • Findity
    Chief Marketing Officer (Cmo) - Findity Ab
    Findity Nov 2017 - Oct 2019
    Stockholm, Stockholm, Se
    The Chief Marketing Officer will develop, lead and execute the marketing and brand strategy for Findity, Companyexpense and Digitalreceipts. As part of the executive team, the CMO will implement progressive marketing initiatives to achieve revenue, brand and awareness goals. This role will drive both B2B and B2C demand generation acquisition efforts through an integrated media mix with strong focus on digital and channel marketing. - Build and lead the Marketing function. - Develop, implement and execute the overall marketing and brand strategy to drive increased awareness and revenue. - Manage all aspects of marketing planning, budgeting, metrics and reporting- Refine and drive the overall value proposition and messaging across online and offline channels. - Shape the voice of the company and effectively position the organization amongst the competitive landscape- Own all digital and traditional channels and market effectively utilizing direct mail, SEO, SEM, email marketing, content marketing, influencer marketing, mobile and social strategy, content automation, video and campaign management and channel marketing. - Evolve and enhance the customer experience across branded content platforms and digital assets. - Drive deep customer insights and consumer engagement and leverage these findings to enhance loyalty. - Lead internal communications to continually drive passion for the organization’s mission- Work closely with other teams (especially product teams) to realize the full scale and potential of marketing.
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  • Jahia Solutions
    Vp Of Digital Marketing (Global) And Emea Field Marketing
    Jahia Solutions Jul 2016 - Apr 2017
    Geneva, Switzerland, Ch
    The VP Digital Marketing and EMEA Field marketing is accountable for all aspects of digital, from strategy development and execution to measurement and reporting. Build a a scalable data-marketing team and engine, spanning both acquisition and retention through multichannel platforms (digital and events), to help grow the business. Enable superior customer experience cross Jahia websites and events. -Build and lead the global Marketing function. -Architect and execute a comprehensive, digital marketing strategy-Help to shape the Digital Marketing overall strategy & budget and decide on the optimum spend allocation across countries and channels-Plan, execute and deliver online campaigns through a variety of channels that deliver large volumes of high quality leads. Continually optimize these campaigns to ensure spend is maximized. -Ownership and management of all aspects of digital marketing (content marketing, SEO, paid search, display, email, social, marketing automation) to maximize ROI, increase traffic and ultimately sales & marketing conversion. -Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)-Lead website development efforts including design, content and updates for all Jahia property sites. -Develop and lead global digital team and regional / external resources. -Create, adapt and execute marketing plan to meet localized requirements and to supplement global activities. -Mange regional sales communications -Plan, coordinate and execute local events in support of broader regional marketing plan. -Regional execution of customer success programs.
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  • Jahia Solutions
    Vp Of Digital Marketing - Global
    Jahia Solutions Nov 2015 - Jul 2016
    Geneva, Switzerland, Ch
    The VP Digital Marketing will be accountable for all aspects of digital, from strategy development and execution to measurement and reporting. To create a scalable data-marketing engine, spanning both acquisition and retention through multichannel digital platforms, to help grow the business. Enable superior customer experience cross Jahia websites. -Architect and execute a comprehensive, digital marketing strategy-Help to shape the Digital Marketing overall strategy & budget and decide on the optimum spend allocation across countries and channels-Plan, execute and deliver online campaigns through a variety of channels that deliver large volumes of high quality leads. Continually optimize these campaigns to ensure spend is maximized. -Ownership and management of all aspects of digital marketing (content marketing, SEO, paid search, display, email, social, marketing automation) to maximize ROI, increase traffic and ultimately sales & marketing conversion. -Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)-Lead website development efforts including design, content and updates for all Jahia property sites. -Mentor and lead the Jahia’s Digital Marketing team.
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  • Jahia Solutions
    Director Of Digital Strategy - Global
    Jahia Solutions Aug 2015 - Nov 2015
    Geneva, Switzerland, Ch
    By creating and implementing digital strategies this role should deliver a sharable experience that is captivating, interactive and personalized across multiple platforms including (Web, Social media, Communities, Email and Mobile). An experience that moves people into action generates sales pipeline and grows the community.
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  • Opentext
    Digital Marketing Strategist – Europe
    Opentext Sep 2014 - Jul 2015
    Waterloo, On, Ca
    As The Digital Marketing Strategist I am responsible for the digital strategy, customer journey mapping, planning and execution of OpenText’s European marketing initiatives. This position is responsible for strategizing OpenText Solutions into powerful demand generation programs that accelerate awareness, build digital relationships with targets and grow/generate sales pipeline cross all elements of digital marketing (Web, SEO, Content Marketing, Social Media, Community Marketing, eMail, PPC,Display, SEM, Webinars).
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  • Opentext
    Director Of Communities And Social Media
    Opentext Nov 2010 - Sep 2014
    Waterloo, On, Ca
    Globally lead the development and continuance of Social Media (overall and individual channel) and Community strategies for OpenText. It includes: development and reporting on social media metrics to ensure that business objectives are met and adequate returns can be verified, monitoring and analyzing of real time social conversations and trends. Develop social programs and global campaigns that align with online and corporate business objectives, as well as acting as a social media advocate and coach within the company. Work collaborative and cross-functional with, various business unites and regions to execute enterprise goals leveraging social media tactics.
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  • Streamserve
    Director Of Digital Marketing And Online Community Development
    Streamserve May 2009 - Nov 2010
    Develop and maintain the StreamServe Digital strategy. Deliver information, insight, and recommendation to monitor measure and optimize the online business (Online Marketing, E-mail marketing, Website visitor behavior, Social Media Marketing). Provide recommendations to improve site performance, marketing programs and our customer and partner’s digital experience to meet business objectives. • Website Interaction and online experience - Identify opportunities and make recommendation to optimize the engagement and acquisition effectiveness, improving the overall visitor interaction and experience online. Ongoing development/maintenance of our online communication process and ensure that our website(s) drive to build customer/partner relationships and is based on a well defined structure, interface, interactivity, communication.•Social Media Marketing - Define and create a customer maps which includes (target audience, best practices for managing a digital conversation, keyword identification, define customer groups based on their needs, wants, motivation/natural participation and concerns). Community Development (www.streamserve.com/streamshare launched 2010-04-21) Recruit community members. Engage communities in conversation, encouraging conversation around our brand and build and maintain the dialogue around key areas. Ensure that the organization participates in key conversations. • Analysis, reporting and optimization - Gathering and analyzing data to identify key performance indicators understand online traffic patterns, segment customer behaviors and prioritize site issues resulting in improved online performance and effectiveness.
  • Streamserve
    Vp Of Emerging Technologies
    Streamserve May 2006 - May 2009
    -Research emerging technologies and formulated recommendations regarding 2-5 years solution roadmap.-Identified key technology partners and their market potential and fit with the StreamServe vision.-Defined the StreamServe strategy for online initiatives, open source and contextual information delivery.-Served as key company evangelist regarding emerging technology partnerships.
  • Streamserve
    Vp Of Product Management (Solutions)
    Streamserve May 2005 - May 2006
    - Built, managed and mentoring the Product Management team distributed over several countries (SWE,US,FR,GE,NL).- Developed a comprehensive StreamServe Product Roadmap based on customer requirements. - Developed application packages based on StreamServe technology and expertise providing solutions to solve business challenges within business processes for various vertical markets (Financial Markets, Utilities, Retail and Manufacturing). - Served as the worldwide company evangelist presenting the StreamServe roadmap at various external and internal events.- Developed a four-step process (Discover, Diagnose, Design and Deliver) to rapid develop vertical solutions. - Developed and launched a central demonstration repository internally to share successful demonstrations cross regions. - Evaluated and proposed integration of third-party technologies into the StreamServe product suite. - Planned and coordinated ramp-up activities to roll-out StreamServe product releases.
  • Streamserve
    Vp Of Product Management (Products)
    Streamserve Feb 2005 - May 2005
    - Responsible for developing StreamServe short and long term product developments and strategies.- Coordinated the StreamServe product lifecycle process, from initial definition through development, roll-out and eventual retirement. - Led a cross-functional team with representatives from Sales (to ensure the product meets customers needs), Marketing (to find out the direction the market is going and what competitors are doing) and R&D (specified which product we need to build and where we need to make improvements). - Analyzed the product audits and developed a product end-of-life strategy.- Meet with partners, national accounts, end-users, and the sales force to define new product requirements and worked with product development to document these requirements in product specifications.
  • Streamserve
    R&D Vp Of Product Management (Products)
    Streamserve Jan 2003 - Feb 2005
    - Managing and mentoring the R&D Product Management team distributed over several countries (SWE,US,FR,IN,CZE)- Responsible for defining roles and responsibilities and managing the StreamServe competence center.- Developed the StreamServe Product Lifecycle process with the aim to manage and maximize the value of a product, module, component and feature throughout its entire lifecycle.- Developed and implemented a product part no system to identify product components and solution bundles. Used as a carrier of information, tracking of incoming requirements, issues, and customer purchase habits and sales trends. - Developed the Product Information Center (Intranet) with product information and best practices. - Managing the product auditing process.- Outlined development requirements customer requirements for StreamServe’s major release 5.0.- Responsible for defining and managing the product development decision forums; Product Planning Committee and Product Planning Board.
  • Streamserve
    R&D Sap Programm Manager
    Streamserve Jan 2000 - Jan 2003
    - Launched new SAP products into the marketplace which achieved strategic importance for the company and significantly increased the annual sales.- Project Manager, responsible for developing and maintaining R&D-SAP project schedules and budget.- Product Manager, define product requirements and overseeing product development for the StreamServe SAP product line. - Development Manager, co-ordinate the development work cross development regions (US-Sweden-Germany). - Based in US, Boston Massachusetts for three years, made significant contribution to the new subsidiary in Boston. Acted as the communication bridge between Europe and US, assisted in pre-sale activities and transferred product knowledge and in-depth StreamServe/SAP expertise to the US team.
  • Streamserve
    R&D Project Manager
    Streamserve Jan 1999 - Jan 2000
    - Responsible for developing and maintaining R&D projects, schedules and budget.- Managed and mentored the Swedish Connectivity Pack team, responsible for developing integration packages to key partners (SAP, Baan, IFS, Intentia and others) resulting in several OEM agreements and re-selling opportunities.
  • Streamserve
    Consultant
    Streamserve Jan 1998 - Jan 1999
    - Deployed the StreamServe product suite in numerous existing customer environments primarily related to SAP implementations. - Developed a project methodology used by all consultants which decreased customer implementations significantly. - Attended numerous meetings and teleconferences with potential customers and partners to present the StreamServe product offering which helped sales close key SAP deals in the Nordic region. - Based in US, Raleigh North Carolina during three month to assist the US operation with implementation and pre-sale activities and to conduct knowledge transferred to the new subsidiary. The assignment involved traveling to customers and partners across America.
  • Sollentuna Energi
    It Manager
    Sollentuna Energi Jan 1995 - Jan 1998
    - Built the company’s first IT infrastructure that allowed Sollentuna Energi to automate manual processes using new technology. - Replaced typewriters with personal computers. - Introduced a home-pc program.- Introduced client applications such as MS Word,MS Excel, and access to the Web and e-mail- Built an Ethernet 100 MB network.- Built a backbone infrastructure comprised of number of MS Windows NT, Exchange servers/clients,Arcserve/NT,Intel Landesk etc. - Introduced new market opportunity for Sollentuna Energi (Broadband)- Oversaw all existing information and communication systems including ERP, HR and GIS systems to assure business continuity and disaster recovery.- Responsible for budget control for apps,development and new services.- Managed development projects, and negotiated new relationships with suppliers and third party vendors. - Trained end users on various client applications. - Managed and direct the daily operation of the infrastructure.
  • Sollentuna Energi
    Customer Service Representative
    Sollentuna Energi Jan 1992 - Jan 1995
    - Resolved customer queries regarding bills, re-allocation, and constructions via phone and over the counter. - Managed, maintained and processed customer re-allocations in an accurate and timely manner. - Worked effectively in a team with call center staff, electrical technicians and several of realstate owners.

Jessica Sundström Skills

Product Management Online Marketing Social Media Social Media Marketing Strategy Crm User Experience Digital Marketing Project Management Email Marketing Social Networking Digital Strategy Web Analytics Digital Media Pre Sales Web Marketing Web Development Online Advertising Google Analytics Hootsuite Enterprise Software Customer Relationship Management

Jessica Sundström Education Details

  • Ihm Business School
    Ihm Business School
  • Di Akademi
    Di Akademi
    Förhandlingsteknik
  • Berghs School Of Communication
    Berghs School Of Communication
    Graphic Communications
  • Berghs School Of Communication
    Berghs School Of Communication
    Design Management
  • Berghs School Of Communication
    Berghs School Of Communication
    Marketing On The Internet
  • Dataföreningen
    Dataföreningen
    Product Management
  • Icdl Skills Accelerator Programs
    Icdl Skills Accelerator Programs
    Opportunity Realization
  • Vendator
    Vendator
    Situationsanpassad Ledarskap Slii
  • Sap Training & Education
    Sap Training & Education
    Sales & Distribution
  • Harvard University
    Harvard University
    Computer Science Java
  • Märsta Gymnasium
    Märsta Gymnasium
    Economics

Frequently Asked Questions about Jessica Sundström

What company does Jessica Sundström work for?

Jessica Sundström works for Let's Gtm Now

What is Jessica Sundström's role at the current company?

Jessica Sundström's current role is Chief Revenue Officer (CRO) / Chief Marketing Officer (CMO). Transforming Start/Scale-Ups into Growth 🚀 Powerhouses 🌟: Sales, Marketing & Customer Success Aligned for Success 🎼.

What is Jessica Sundström's email address?

Jessica Sundström's email address is je****@****nge.com

What is Jessica Sundström's direct phone number?

Jessica Sundström's direct phone number is +120265*****

What schools did Jessica Sundström attend?

Jessica Sundström attended Ihm Business School, Di Akademi, Berghs School Of Communication, Berghs School Of Communication, Berghs School Of Communication, Dataföreningen, Icdl Skills Accelerator Programs, Vendator, Sap Training & Education, Harvard University, Märsta Gymnasium.

What skills is Jessica Sundström known for?

Jessica Sundström has skills like Product Management, Online Marketing, Social Media, Social Media Marketing, Strategy, Crm, User Experience, Digital Marketing, Project Management, Email Marketing, Social Networking, Digital Strategy.

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