Jessica T. Email & Phone Number

Prattsburgh, New York, United States

Mount Morris, New York, United States

Produce high-quality digital assets and post-process images by retouching, color correcting, and compositing. Photograph people and products for personal, professional, and artistic purposes. Deliver exemplary customer service and build rapport with existing customers to ensure repeat clientele. • Increased weddings photographed from 0 to 2 per month and secured 50% repeat clients.

Rochester, Ny

Supervised, coached, and championed a team of 3, participated in interviewing and hiring, and oversaw multiple projects and service targets to drive business growth. Analyzed market trends and prepared forecasts. Coordinated and executed best-in-class, integrated marketing strategies with cross-functional departments through various channels, including website, social media, events, collateral, and public relations. Presented data-driven metrics reflecting Return on Investment (ROI), cost analysis, and recommended go-to-market strategy adjustments. Distributed press releases to media outlets to raise awareness of distinct events and steadily increased market share. Created unique offers, ideas, and promotions to beat the competition.• Identified opportunities for improvement and developed innovative systems to increase efficiency and organization, including approval systems, SharePoint intranet, office organization, employee onboarding processes, vendor database, and cloud shared drive.• Built and implemented approval processes for project requests and created projects to meet specifications of requests, resulting in the elimination of multiple email responses and increased project completion by 75%.• Organized shared drive onto cloud (SharePoint) for public sharing, increasing ease of accessibility to files by 50% and eliminated emails for small requests to save time and reduce follow-up by approximately 2 days.• Designed and implemented project management system to create and request projects, resulting in improved communication and project status updates.• Developed consistent branding to increase consumer brand recognition by 10% to 15% across new markets through social media, print, and digital advertising as well as auto shows and industry events. • Created an in-house Videographer position, saving the company more than $400K in outside ad agency expenses.

Victor, Ny

Managed creative strategies, branding guidelines, and vendor relations to expand customer reach. Developed messaging and brand modernization. Facilitated and led brand training. Partnered with product distributors, growers, advertising vendors, freelance artists, and laboratory scientists to develop informative content and comprehensive educational materials to provide tools and recommendations to customers. Designed labels that complied with US regulatory guidelines.• Managed a $200K to $300K marketing budget.• Increased customer database approximately 5% quarter-over-quarter.• Executed trade shows and events to expand networking, relationship development, and customer database by approximately 5%.• Contributed to the creation of organizational development programs and materials under stringent deadlines.

Rochester, Ny

Managed design projects across all media, social media accounts, and advertising campaigns to influence consumer shopping habits. Created and optimized print and digital ads to advertise specials, raise brand awareness, and secure new customers. Produced video content to increase search engine results, customer retention, and expand traditional advertising medias. • Optimized social media posts and ads, complimented Search Engine marketing efforts, and increased traffic by 50%.• Measured and tracked social campaigns to increase audience by 100%.• Coordinated large-scale public events, including International Auto Show, for more than 500 attendees. • Planned event logistics including registering franchises and participants, coordinating with other dealerships, detailing vehicles, scheduling vehicle drop offs and pickups, designing advertisements, staffing, setting up trade booths, generating leads, obtaining proper permits, communicating with customers, facilitating meetings, photographing, and videoing live event, attending before and after parties to network with other professionals, and supervising a team of 40 event staff.• Prepared print files to reduce traditional media spend, saving $10K on print budget.

Rochester, Ny

Provided marketing support by maintaining an up-to-date customer database and designed promotional materials to guide consumer behaviors. Oversaw implementation of social media, reputation platforms, and website advertising to adapt to evolving marketing techniques. Identified opportunities for improvement and implemented solutions to increase efficiency and team productivity. Wrote press releases to raise awareness of company milestones.• Initiated company-wide use of social media to increase promotional opportunities by 100%. • Developed strategies to improve customer retention, public reviews, and customer communications by 100%.• Secured co-op funding reimbursement of $400K per year to reduce advertising spend.• Promoted to Graphic Designer in just 1 year for delivering outstanding performance.

Masters Of Arts In Organizational Leadership, Organizational Leadership, Graduated

Bachelor Of Arts (B.A.), Graphic Design, Sociology, Graduated

Activities and Societies: Teacher's Assistant to the Professor of Book Arts. Choreographer for and performed with the Latin Student Union.

High School Diploma With New York State Regents Accreditation, Culinary Arts/Chef Training, American Sign Language, Graduated

Activities and Societies: Webster Schroeder Dance Team