Jessica T. Email & Phone Number

Prattsburgh, New York, United States

Mount Morris, New York, United States

• Produce high-quality digital assets and post-process images by retouching, color correcting, and compositing. Photograph people and products for personal, professional, and artistic purposes. Deliver exemplary customer.
• Increased weddings photographed from 0 to 2 per month and secured 50% repeat clients.

Rochester, NY

• Supervised, coached, and championed a team of 3, participated in interviewing and hiring, and oversaw multiple projects and service targets to drive business growth. Analyzed market trends and prepared forecasts..
• Identified opportunities for improvement and developed innovative systems to increase efficiency and organization, including approval systems, SharePoint intranet, office organization, employee onboarding processes.
• Built and implemented approval processes for project requests and created projects to meet specifications of requests, resulting in the elimination of multiple email responses and increased project completion by 75%.
• Organized shared drive onto cloud (SharePoint) for public sharing, increasing ease of accessibility to files by 50% and eliminated emails for small requests to save time and reduce follow-up by approximately 2 days.
• Designed and implemented project management system to create and request projects, resulting in improved communication and project status updates.
• Developed consistent branding to increase consumer brand recognition by 10% to 15% across new markets through social media, print, and digital advertising as well as auto shows and industry events.

Victor, NY

• Managed creative strategies, branding guidelines, and vendor relations to expand customer reach. Developed messaging and brand modernization. Facilitated and led brand training. Partnered with product distributors.
• Managed a $200K to $300K marketing budget.
• Increased customer database approximately 5% quarter-over-quarter.
• Executed trade shows and events to expand networking, relationship development, and customer database by approximately 5%.
• Contributed to the creation of organizational development programs and materials under stringent deadlines.

Rochester, NY

• Managed design projects across all media, social media accounts, and advertising campaigns to influence consumer shopping habits. Created and optimized print and digital ads to advertise specials, raise brand.
• Optimized social media posts and ads, complimented Search Engine marketing efforts, and increased traffic by 50%.
• Measured and tracked social campaigns to increase audience by 100%.
• Coordinated large-scale public events, including International Auto Show, for more than 500 attendees.
• Planned event logistics including registering franchises and participants, coordinating with other dealerships, detailing vehicles, scheduling vehicle drop offs and pickups, designing advertisements, staffing, setting.
• Prepared print files to reduce traditional media spend, saving $10K on print budget.

Rochester, NY

• Provided marketing support by maintaining an up-to-date customer database and designed promotional materials to guide consumer behaviors. Oversaw implementation of social media, reputation platforms, and website.
• Initiated company-wide use of social media to increase promotional opportunities by 100%.
• Developed strategies to improve customer retention, public reviews, and customer communications by 100%.
• Secured co-op funding reimbursement of $400K per year to reduce advertising spend.
• Promoted to Graphic Designer in just 1 year for delivering outstanding performance.

Masters Of Arts In Organizational Leadership, Organizational Leadership, Graduated

Bachelor Of Arts (B.A.), Graphic Design, Sociology, Graduated

Activities and Societies: Teacher's Assistant to the Professor of Book Arts. Choreographer for and performed with the Latin Student Union.

High School Diploma With New York State Regents Accreditation, Culinary Arts/Chef Training, American Sign Language, Graduated

Activities and Societies: Webster Schroeder Dance Team