Jessica Tjahjono Email & Phone Number

Melbourne, VIC, AU

Brisbane, Queensland, Australia

• Lead the planning and execution of Go-To-Market (GTM) strategies for new product and feature launches, ensuring alignment with business goals.
• Engage and communicate effectively with internal stakeholders to foster collaboration and support for GTM activities.
• Conduct customer surveys, interviews, and market research to gain deep insights into customer needs and identify market gaps.
• Create value propositions and sales enablement materials to support successful GTM launches, aligning messaging with customer needs and business objectives.
• Manage stakeholder relationships to secure necessary support and address any gaps within the GTM program.
• Collaborate with various business units (marketing, sales, customer success, product, etc.) to generate excitement and readiness for GTM launches.

Brisbane, Queensland, Australia

• Coordinated and managed internal stakeholder communications between the product team and broader business units to ensure effective collaboration.
• Planned and conducted surveys, interviews, and market research to uncover market gaps and gain valuable customer insights.
• Developed, tested, and validated value proposition documents for new products using customer feedback, aligning messaging with customer needs and business objectives.
• Supported Go-To-Market (GTM) strategies for new product and feature introductions.

Brisbane, Australia

• Responsible for implementing and executing all marketing and events strategies nationwide across Australia.
• Initiated new campaigns and market segmentation to enhance brand placement and client acquisition.
• Established the first Social Media Calendar and ran a successful 52-video campaign in 52 weeks to boost customer engagement and brand recognition.
• Led the website migration/refresh project and new product launch marketing strategy.
• Managed one direct report.

Brisbane, Australia

• Managed a portfolio of projects within the member experience and marketing segment, focusing on project and stakeholder management.
• Led the rollout plan for the Brand Refresh project.
• Served as the internal liaison, coordinating with external agencies to develop briefs and campaign concepts for new marketing initiatives.

Melbourne, Australia

• Created and implemented market growth acquisition plans to expand hotel inventory in targeted regions.
• Forged new relationships with suppliers and rebuilt damaged partnerships within key local market segments.
• Identified market gaps to establish strategic partnerships, secure new contracts, and negotiate exclusive promotions for both new and existing suppliers.

Sydney, Australia

• Oversaw all marketing activities across the APAC region, driving brand recognition through new promotional strategies, market segmentation, and participation in local tradeshows and exhibitions.
• Established the region’s first Marketing Calendar and Promotional Schedule.
• Enhanced sales conversion with a localised marketing approach.
• Managed one remote team member based in China.

Brisbane, Australia

• Supported multiple sales teams across the APAC region.
• Assisted the remote marketing team in the US with planning and coordinating local tradeshows.
• Provided post-travel customer support for global clients, addressing complaints and ensuring satisfaction.

Bachelor'S Degree, Business Of Marketing

Activities and Societies: ECU Business Edge Society, SIFE Australia (Students In Free Enterprise)

Diploma, Event Management

Tourism

Part of Tourico Holiday's training program, offering intensive ten weeks course to the trainees/students to learn about the tourism.

Postgraduate Study Certificate, Digital Marketing

currently undertaking