Jessica Tribbett (Toddy) Email & Phone Number

Denver, CO, US

Denver, Colorado, United States

Denver, Colorado, United States

I provide marketing strategy consultation, content strategy and development and operating models for B2B and B2B2C brands ranging from large, complex organizations to start-up companies. Relationship development with senior executive leadership has been credited with doubling agency’s client base and increased scope. Brands: TIAA, Trane Technologies.

Greater Denver Area

Led marketing efforts for Lodgic Everyday Community, an innovative concept offering shared workspace, full-service dining and drop-in childcare all under one roof. During my tenure I helped shape branding and market positioning for each line of business, including website redesign strategy and development. Responsibilities included media planning and.

Greensboro, NC

• Walmart
• Drove strategic, operational and financial success. Accountable for 15% of total agency revenue.
• Managed content creation and publication across all associate touchpoints including social media, digital, print and radio.
• Executed localized social and associate engagement strategy and creation, reaching 10 million plus viewers on a weekly basis across omnichannel platform.Four Seasons Hotels & Resorts
• Evolved the global integrated marketing program from a quarterly print and digital magazine into a multi-channel, multi-lingual integrated content program that spans brand and e-commerce platforms.
• Led the content strategy and production stream of the global redesign of Fourseasons.com in 2017, balancing brand message with drive towards ecommerce and revenue, delivering over 100 separate property sites in 12.

Managed TRESemmé's global brand development initiatives for developed markets, focusing on brand positioning and product innovation.

• Coca-Cola Zero
• Spearheaded U.S. campaign initiatives from strategic development through implementation and results analysis for integrated campaigns including TV, radio, OOH, digital, social and mobile.
• Implemented digital “Trial” strategy; 300% increase in Facebook fans and highest CTR to date.Microsoft Windows 7 Phone
• Supervised global, integrated campaign launch of the Windows 7 Phone and development of post-launch campaign evolution.
• Devised strategy for online planning and optimization POV’s, research and results analysis. Best Buy
• Orchestrated agency teams to develop successful integrated advertising programs, performance analysis, and optimizations. Included: TV, online, OOH, print, mobile, social, emerging media, website and application.

• EMBARQ Telecommunications (CenturyLink)
• Managed creative development and production of integrated advertising campaigns for the business to consumer product portfolio. Tactics included television, radio, OOH, print, e-mail, direct mail and online.
• Implemented the repositioning, rebranding, and subsequent re-launch of the La Quinta Returns Loyalty Program.
• Led CRM program with a heavy focus on customer data, personalization, and trigger-based communications.