Jessica Totillo Coster ⚡️

Jessica Totillo Coster ⚡️ Email and Phone Number

Founder and CEO @ eCommerce Badassery
Los Angeles, CA, US
Jessica Totillo Coster ⚡️'s Location
Los Angeles, California, United States, United States
Jessica Totillo Coster ⚡️'s Contact Details

Jessica Totillo Coster ⚡️ work email

Jessica Totillo Coster ⚡️ personal email

About Jessica Totillo Coster ⚡️

Strategist, problem solver, big picture thinker, educator.A 25+ year retail & eCommerce career. Former boutique owner and employee of a 7-figure eCommerce store who loves teaching small business owners everything I Iearned the hard way... so they don't have to. If you're a product or boutique entrepreneur who started your business from your kitchen table... you're my kinda people.Tune into the eCommerce Badassery Podcast for actionable steps & strategies to grow the traffic, sales, and profit in your eCommerce store. I don't hang out on LinkedIn much, but you can find me on Instagram

Jessica Totillo Coster ⚡️'s Current Company Details
eCommerce Badassery

Ecommerce Badassery

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Founder and CEO
Los Angeles, CA, US
Employees:
1
Jessica Totillo Coster ⚡️ Work Experience Details
  • Ecommerce Badassery
    Founder And Ceo
    Ecommerce Badassery
    Los Angeles, Ca, Us
  • Ecommerce Badassery
    Founder / Ceo
    Ecommerce Badassery Mar 2019 - Present
    Los Angeles, Ca, Us
    eCommerce Strategist & Klaviyo Ninja helping entrepreneurs grow the traffic, sales, and profit in their online stores.🎙Host of the eCommerce Badassery PodcastNew episodes drop every TuesdayHOW I CAN HELP YOU⚡️ 1:1 Consulting⚡️ Email Marketing Set-Up⚡️ Strategy Calls⚡️ The Lounge MembershipLearn More at eCommerceBadassery.com
  • Hh Entertainment, Inc
    Digital Marketing Manager
    Hh Entertainment, Inc May 2018 - Sep 2020
    • Increased email revenue 50% YOY by implementing data driven segmentation, personalization and consistently testing and optimizing email automation and campaigns for continued growth. Plans and executes email marketing calendar to support business needs.• Partners with cross-functional teams to plan and execute effective seasonal marketing campaigns; maintaining brand image and consistent messaging across all customer touch points.• Works with internal team and external vendors for the execution of SEO, PPC, content creation, and affiliate partnerships; increasing site traffic, keyword rankings, and revenue. • Project lead for implementation of integration for eCommerce + brick and mortar stores. Includes order management, gifts cards + loyalty program.• Revamping customer rewards and loyalty program for increased customer engagement and return rate.• Streamlined team communication by introducing project management software across all departments.
  • Hh Entertainment, Inc
    Ecommerce Manager
    Hh Entertainment, Inc Apr 2015 - May 2018
    • Increased revenue by 20%, and decreased cart abandonment by 40% after re-launching website on a new platform. • Increased site conversion 20% by optimizing customer user experience; including site design updates, on-site search optimization, product assortment, and merchandising. • Spearheaded initiative to revamp our email marketing program; including more robust ESP, inbound methodology, lead nurturing, behavior-based automation, and personalization. • Partnered with a third-party agency to optimize SEO, PPC, UX, and email marketing. • Project manager for design, development, testing, data, and third-party agency.
  • Hh Entertainment, Inc
    Marketing Coordinator
    Hh Entertainment, Inc Oct 2013 - Apr 2015
    • Conceptualized and executed seasonal marketing campaigns; coordinating photo shoots, planning and ordering all campaign collateral, executing window displays in the flagship location, creating directives for stores, and ensuring proper campaign execution in all store locations. • Worked with Marketing Manager to gain support from internal stakeholders in order to implement new digital marketing initiatives with a focus on social media, content marketing, influencer relationships, company re-branding, and the launch of a lifestyle website. • Implemented email marketing, social media, influencer marketing, and YouTube advertising strategy. • Created local campaigns for each store location including, radio, billboard, direct mail, and print. Researched outlets, negotiated contracts, and optimized for ROI. • Planned and coordinated in-store, and off-site events. Partnered with community influencers to gain exposure and drive traffic for events.• Worked with graphic designer and printing agencies to conceptualize, develop, and ensure the timely delivery of all marketing collateral.• Managed, analyzed, and maximized division marketing and advertising budgets; successfully staying within allocated spend.
  • S.Y.L.K.
    Brand Manager
    S.Y.L.K. Jul 2012 - Oct 2013
    Us
    Worked at multiple store locations to establish processes and increase efficiency. Promoted from Store Manager to Brand Manager; managed online presence in eCommerce, social media, and email marketing. • Increased unique website visitors 61% in the first month by implementing and managing on-page SEO for individual product pages, and category landing pages. • Grew Instagram followers and Facebook fans by 25 and 5% respectively in the first month by creating, optimizing and publishing consistent and relevant content for both the user and platform.• Maintained 14-16% open rate and 12-14% click rate in email marketing by developing and executing relevant email strategy based on analytics and testing. • Decreased site bounce rate 2% in the first month by developing relevant content for site visitors; and optimizing landing pages. • Conceptualized and created all graphics for in-store marketing, eCommerce website, and social media. Took on Operations Manager role for 4 stores upon exit of Director of Stores; led the store management teams in operations, human resources, and visual merchandising.
  • Cld Pr
    Assistant Stylist
    Cld Pr Apr 2012 - Jul 2013
    Los Angeles, Us
    Style rental house and PR firm in Downtown Los Angeles, catering to celebrities, stylists, and costume designers. • Styled and photographed merchandise for eCommerce• Recorded product information, and managed flow of data for website upload. • Worked with stylists and celebrity clients during showroom visits; used product and inventory knowledge to streamline their visits. • Assisted key stylist on photo shoots and production sets for print, and music videos.
  • Charlotte Russe
    Store Manager
    Charlotte Russe Jul 2011 - Mar 2012
    San Francisco, California, Us
    High traffic outlet location with a sales volume in excess of $2 Million was running for months without a solid leadership team. Was brought on to re-establish company standards in retail store operations, visual merchandising, customer service, and team building. • Significantly reduced payroll expenditures by retraining and consistently coaching staff to work more efficiently. • Worked one-on-one to develop employee skill sets, leading to internal promotions.
  • Purple Passage | Women'S Contemporary Clothing Boutique
    Managing Owner
    Purple Passage | Women'S Contemporary Clothing Boutique May 2009 - Mar 2011
    Us
    Built a successful women's clothing boutique in a local shopping destination; initial customer base consisted of existing client book. • Generated $650k in revenue in our first year of business. • Negotiated co-op advertising opportunities with brands, including print advertising, in-store exclusives, and events. • Recruited and trained management and sales staff. • Established and enforced all policies, procedures, and supporting documentation. • Developed and executed all inventory planning, and management
  • Knoyzz
    Store Manager
    Knoyzz Oct 2007 - Feb 2009
    Managed best performing boutique with an annual sales volume of $850k. Recognized for exceptional performance giving me the opportunity to work closely with the CEO and District Manager in company operations, visual merchandising standards, and inventory management.Developed client book by providing outstanding customer service and personal fashion styling; creating lasting personal relationships with my customers. This client book followed me to the opening of my own retail boutique.
  • Rashti & Rashti
    Retail Analyst - Assistant To Vp Of Planning
    Rashti & Rashti Apr 2007 - Oct 2007
    Worked closely with the Vice President of Planning to ensure timely production and delivery of goods to wholesale accounts; entering daily orders and monitoring inventory levels. Prepared and delivered weekly reports to Executives of major accounts including Walmart and Kmart for the Carters brand.
  • Accessories Magazine
    Fashion/Editorial Assistant
    Accessories Magazine Sep 2006 - Apr 2007
    Worked with the in-house Fashion Director and freelance stylist to plan, organize and execute bi-monthly editorial shoots. Managed the fashion closet and trafficking of all brand samples, including requests, sample intake & tracking, crediting in the magazine and a timely return to vendors with 100% accuracy. Conducted and reported trend research for the launch of their membership site, AccessoriesDirections.com
  • Charlotte Russe
    Associate Manager
    Charlotte Russe Sep 2005 - Sep 2006
    San Francisco, California, Us
  • Delias
    Assistant Manager
    Delias Nov 2002 - Sep 2005
    New York, Ny, Us

Jessica Totillo Coster ⚡️ Skills

Visual Merchandising Merchandise Ebay Celebrity Business Mortar Vendors Mailchimp Location Sales Community National Honor Society Trend Analysis Microsoft Technologies Moms Store Management Finance Merchandising Image Consulting Executive Positions Photo Shoots Temporary Placement Legal Point Of Sale Major Clients Google Analytics Organizational Structure Cancer Shoot Film Management Delta Public Relations Lifestyle Key Performance Indicators Wear Statistics Open To Buy Hiring Charlotte Brick Powerpoint Liberal Arts Ethics Accounting Visual Standards Works Well Under Pressure Private Label Hollywood Purchase Orders Photoshop Photography Google Docs Textiles Reports Fashion Writing Inventory On Location Talent Management Wal Mart Basecamp Sophisticated Microsoft Excel High Traffic Employee Training Microsoft Publisher Customer Service Talented Accessories Product Development American Research Magento Admin Payroll Campaigns Print Instagram React Laboratory Styling Social Media Boutique Economics Yahoo Retail Wardrobe Relay For Life Accountability Floors Communication Adolescents Advertising Fashion Styling Editorial Color Analysis Empowerment Marketing Social Networking Apparel Project Planning Quickbooks Software Lifecycle Process Management Compensation Pitch Inventory Control Presentations Responsibility Six Sigma Lead By Example Policies And Procedures Purchasing Studio Kmart Classification Magazines Executive Management Showrooms Web Presence Social Sciences Blogging New York Guidelines Compliance Facebook Business Planning Microsoft Word Fashion Cash Wordpress Social Media Marketing Creative Direction Commerce Aa Email Marketing Problem Solving Trading Television Marketing Strategy Mock Customer Base Recruiting Wholesale

Jessica Totillo Coster ⚡️ Education Details

  • Ucla
    Ucla
    Social Media & Analytics
  • Lim College
    Lim College
    Fashion Merchandising
  • Fashion Institute Of Technology
    Fashion Institute Of Technology
    Fashion Styling & Image Consulting
  • Suny Westchester Community College
    Suny Westchester Community College
    Liberal Arts/Social Science
  • The School Of Style
    The School Of Style
    Fashion/Wardrobe Styling

Frequently Asked Questions about Jessica Totillo Coster ⚡️

What company does Jessica Totillo Coster ⚡️ work for?

Jessica Totillo Coster ⚡️ works for Ecommerce Badassery

What is Jessica Totillo Coster ⚡️'s role at the current company?

Jessica Totillo Coster ⚡️'s current role is Founder and CEO.

What is Jessica Totillo Coster ⚡️'s email address?

Jessica Totillo Coster ⚡️'s email address is je****@****ail.com

What schools did Jessica Totillo Coster ⚡️ attend?

Jessica Totillo Coster ⚡️ attended Ucla, Lim College, Fashion Institute Of Technology, Suny Westchester Community College, The School Of Style.

What are some of Jessica Totillo Coster ⚡️'s interests?

Jessica Totillo Coster ⚡️ has interest in Music, Art, Fashion.

What skills is Jessica Totillo Coster ⚡️ known for?

Jessica Totillo Coster ⚡️ has skills like Visual Merchandising, Merchandise, Ebay, Celebrity, Business, Mortar, Vendors, Mailchimp, Location, Sales, Community, National Honor Society.

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