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Experienced marketing and HR leader with a proven track record of transforming organizations through innovative marketing and communication programs that align strategy with brand messaging to deliver measurable results. Regardless of resource constraints or timelines, I consistently deliver high-quality, impactful outcomes.I’ve successfully transitioned my extensive marketing expertise into HR and Talent Acquisition, where I’ve built a marketing team that delivers creative employer brand storytelling across end-to-end lead campaigns with generation strategies that engage employees and attract top talent. Whether it’s integrating teams to execute high-value campaigns, designing communication initiatives, or fostering strong employee and customer communities, I am agile, adaptable, and proven in driving meaningful business impact.The culture and mission of the organizations I work with are central to my approach. I thrive in environments that prioritize collaboration, creativity, and open communication. Building strong networks with talented, driven individuals allows me to deliver my best work and fuels my passion for connecting people and opportunities.Areas of Focus:- Global Marketing Strategy & Execution- Recruitment Marketing & Talent Attraction Campaigns- EVP/Talent Brand Development & Launch- Integrated Campaign Marketing- Communication Strategy: Partner, Customer, Internal, Executive- Strategic Planning & Partner Marketing- Advisory Councils & Executive Engagements- GEO Alignment & Globalization
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Director Global Talent MarketingEquinix Mar 2021 - Jun 2024Redwood City, California, UsEstablished new global marketing function and team within the HR/Talent Organization. Spearheaded the development of the first employer brand and built a strategic arresting roadmap to effectively communicate business and employee narratives both internally and externally. Integrated new tech stack solutions to enhance the lead generation process, manage conversions and drive measurable outcomes. -
Senior Manager, Talent Brand And Recruitement MarketingEquinix Oct 2017 - Mar 2021Redwood City, California, UsI accepted the opportunity to bring my corporate marketing expertise to HR/Talent Acquisition, where I built Equinix’s first global recruitment marketing function. I launched a programmatic approach to attract top talent, developed a recruiter enablement toolkit, and created a portfolio of marketing assets tailored to regional priorities and agile hiring needs.Despite limited resources, I successfully leveraged internal tools to develop and execute a comprehensive talent brand strategy with clearly defined candidate personas. I amplified our brand and recruitment content by expanding the employee ambassador program to empower employees on social media, extending reach and driving traffic to our career website through targeted, multi-channel marketing efforts.Working closely with Corporate Marketing, PR, and Executive Comms, I ensured visual and tone of voice of recruitment marketing across our career site and social media channels aligned with corporate brand. I established KPIs, tracked performance quarterly and annually, and used data analytics to continuously improve reporting capabilities, informing recruitment marketing and talent branding strategies.
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Senior Marketing Manager, Global Marketing ProgramsEquinix Feb 2016 - Oct 2017Redwood City, California, UsI joined the company to bring integrated marketing expertise to a newly launched function and team within the marketing organization. I was responsible for the strategic development and global execution of corporate marketing campaigns that built brand awareness, drove demand generation, and supported field enablement.Collaborating with teams across marketing, product marketing, and strategic development, I helped establish new processes, procedures, and educational initiatives to embrace an integrated approach to marketing campaigns. I worked closely with company leadership to design strategic marketing initiatives, defining messaging, objectives, and communication activities tailored to target audiences.I led the integrated planning process, working with content strategists, global marketing leads, and corporate communications to develop comprehensive communication plans for each campaign. Through regular meetings, I ensured global alignment and adoption of these strategies.In partnership with key stakeholders, I oversaw the development of campaign assets and activities, ensuring alignment with brand and creative teams. I also facilitated cross-team collaboration through brainstorming sessions, identifying opportunities to leverage resources across teams, organizations, and events.
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Senior Marketing Manager, Integrated CommunicationsNetapp May 2014 - Feb 2016San Jose, California, UsLed an integrated, cross-functional global communications team to drive customer awareness and engagement through campaigns, product launches, and corporate events. Managed multiple communications teams (PR, AR, Social Media, Sponsored Media, Web-Digital, Internal, Executive) to create unified communications plans for product and campaign launches.Oversaw all external and internal communications for the company’s annual technical user conference, ensuring consistent messaging across event websites, social media, digital platforms, and email. Developed tools and executed creative social media promotions to boost customer registration and drive event attendance.Implemented a new content development process, transitioning teams from individual execution to an integrated approach, improving messaging consistency and call-to-action alignment across communication channels. Drove audience traffic to demand generation pages, enhancing marketing and sales lead capture. -
Senior Marketing Manager, Brand Marketing EventsNetapp May 2013 - Apr 2014San Jose, California, UsIncreased brand awareness and value by developing event programs that positioned company executives (CEO, CIO, CMO) as IT thought leaders at high-touch events targeting C-level audiences. Selected key programs, secured executive commitment, and collaborated with leadership to craft relevant business narratives aligned with company messaging.Partnered with local field teams to enhance sales engagement at events. Created and executed an elite event, offering 18 high-potential customers a unique experience with NetApp executives, showcasing a customer success story. Implemented a post-event nurture process to strengthen customer relationships and track metrics.
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Senior Program Manager, Integrated Marketing Office, Initiatives MarketingNetapp Jun 2012 - Apr 2013San Jose, California, UsManaged marketing integration and production plans for successful launch of multiple Epic customer story programs that showcase company technology and business case through video,executive and technical summaries and graphic assets.Lead team planning meetings to ensure all program plans integrate with company initiatives, and drove internal awareness for story leverage and amplification by other communication teams, field marketing and sales teams for best customer reach.Managed globalization process for all program video and assets for customer reach and field enablement. Liaison with web dev team to drive deliverables to deadline for web publication.Responsible for developing strong relationships with required functional areas and vendors to ensure program met launch dates and had maximum reach.
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Program Manager, Global Partner Programs (Contractor)Vmware May 2011 - May 2012Palo Alto, Ca, UsLed the development and execution of two new Partner and Field Advisory Council programs.Built first ANZ Partner Advisory Council program. Managed development of strategic program content with company SME's to align with key partner initiatives. Lead on boarding of partner membership to the council process. Worked to create positive alignment with ANZ leadership and corporate priorities. Organized and communicated program logistics and participation to partners and company executives. Captured top partner feedback for prioritization and internal communication. Launched first Field Advisory Council. New internal program for high performing global partner business managers and company headquarter leadership to optimize functional alignment, execution and productivity of sales assets, initiatives and programs. Created Partner Advisory Kit to allow GEO teams to host councils in line with headquarter best practice and quality controls. Kit is a comprehensive guide to strategic planning including template documents and promotes consistent, branded partner experience at a local level. -
Sr. Manager Strategic Partner Programs, (Contractor)Cisco Systems Aug 2007 - May 2011San Jose, Ca, UsOwned and executed two Partner Advisory Board programs for US/Can Channel partners to build partner community and loyalty and drive mutual business success.Cisco Channel Advisory Board: Managed a community of 35 partners to meet 2x per year at a 3 day event to collaborate with Cisco leadership on business and technology issues that impact mutual growth and business success.Virtual Channel Advisory Board: Managed Cisco's first virtual board with 45 partners located regionally using Cisco's TelePresence video technology.Channel Marketing Program Manager for Velocity Road Show regional event. Scaled Cisco's large Velocity Marketing event into regionally focused program to extend partner reach. -
Seminar Program ManagerCisco Systems Aug 1993 - Nov 1998San Jose, Ca, UsEvent Marketing, Seminar Manager
Jessica T. Rose Skills
Jessica T. Rose Education Details
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Allegheny College, PennsylvaniaHistory
Frequently Asked Questions about Jessica T. Rose
What is Jessica T. Rose's role at the current company?
Jessica T. Rose's current role is Global Marketing and Brand Leader.
What is Jessica T. Rose's email address?
Jessica T. Rose's email address is ro****@****bal.net
What is Jessica T. Rose's direct phone number?
Jessica T. Rose's direct phone number is +165059*****
What schools did Jessica T. Rose attend?
Jessica T. Rose attended Allegheny College, Pennsylvania.
What are some of Jessica T. Rose's interests?
Jessica T. Rose has interest in Children, Civil Rights And Social Action, Politics, Environment, Education, Poverty Alleviation, Human Rights, Animal Welfare.
What skills is Jessica T. Rose known for?
Jessica T. Rose has skills like Project Management, Social Media, Social Media Marketing, Public Relations, Public Speaking, Fundraising, Integrated Marketing, Leadership, Editing, Research, Teaching, Non Profits.
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