Jessica Curtis Email & Phone Number

Novi, Mi

Novi, Mi

Novi, Mi

Coordinated divisional involvement in key experiential marketing initiatives (JBL Fest & CES); from big-idea activation planning to event execution.Collaborated with cross-functional teams and agency partners to develop go-to-market strategy, marketing communication, creative, and storytelling mechanisms for new technology. Supported customer marketing teams with the development of brand-specific campaigns and creative assets across print, digital, social and point-of-sale.Managed the global marketing budget and drove process improvements for accurate tracking against forecast.

Dearborn, Mi

Led all experiential tour planning activities for the launch of the Lincoln Continental to build awareness, motivate consideration and elevate Lincoln's brand image amongst end consumers.Managed the development of a highly engaging digital experience that showcased available Lincoln Black Label themes and benefits - experience leveraged within Lincoln's Experience Centers and at Auto Shows. Developed and maintained project proposals, statements of work, invoicing schedules and status reports to track on deliverables and budget alignment.Supported Business Development with cost estimates on new project opportunities.

Dearborn, Mi

Planned grassroots Ride & Drive events at large corporate campuses across eight major markets for the 2015 Ford EcoBoost Challenge Tour. Oversaw the planning of lifestyle event activations.Lead project manager and onsite producer for the outdoor Ford Display at the Houston Livestock Show and Rodeo, and Texas State Fair events (2013 - 2015).Prepared client-facing pre and post-event presentations to pitch activation plans and report ROI results.

Dearborn, Mi

Supported the planning and execution of over 30 experiential marketing events across the Midwest to launch Ford’s 2013 Escape and EcoBoost® technology.