Jessica Tuffley Email & Phone Number

Seattle, Washington, United States

Seattle, Wa

PARTNER (Employee) COMMUNICATIONS + ENGAGEMENT - Content strategy development for enterprise partner communications & engagement - Leverage data & partner insights to develop cross-channel communications strategies for retail & non-retail partner audiences - Leading with a partner-first approach, work cross-functionally with multiple teams in Public Affairs, Ops & HR and others to deliver integrated messaging and tactics - SELECT FOCUS AREAS - Inclusion & Diversity, Civic Engagement, Mental Health, Sustainability, Heritage Months

Greater Seattle Area

SELECT CLIENTS - Nike | The North Face | Foot Locker | Adobe | T-Mobile | MicrosoftCUSTOMER EXPERIENCE (re)DESIGN + PROTOTYPING + TESTING- Evaluated customer and employee pain points, and defined ideal experience for both customers and stores through internal and external interviews, insights and data- Mapped out current and ideal-state customer journeys to identify gaps and define success- Rapidly built prototypes to put into the field to test new customer experiences, gather key insights and metrics, and customer feedback to inform the next version of experience using an iterative approach- SELECT EXAMPLES - Retail Product Release | Loyalty Integration Into Retail Events | Cloud Services Dashboard Design + KPI Development | Online Portal to Support Technology Sellers | Internal Enterprise Account Targeting Tool RedesignENGAGEMENT STRATEGY DEVELOPMENT + IMPLEMENTATION- Developed go-to-market and engagement strategies based on known customer insights, customer journey phases, business objectives, and desired customer experience and outcomes- Defined KPIs to measure progress and success, and built detailed roadmaps to execute and implement strategic initiatives in the short/medium/long-term- Engaged, collaborated & managed cross-functional teams & key stakeholders to get organizational buy-in for vision, executional resources & to align on planning, resources and execution to ensure project success- SELECT EXAMPLES - Engagement Strategy & Implementation | Retail Product Release | Cloud Services Dashboard & KPI Development | Go-To-Market Communications Strategy

Seattle, Wa

Seattle, Wa

Seattle, Wa

Seattle, Wa

Seattle, Wa

Seattle, Wa

A hybrid digital advertising agency & production company specializing in unique consumer experiences using new technologies- Led creative and production teams from initial project concept development through final execution and delivery by balancing creative demands with budget realities and production logistics- Consistently recognized by clients for exceeding expectations of final product and project management- Managed strategic relations and negotiated project bids with clients and then communicated client brand needs with creative teams to develop proposals within budget limits- Exceeded targeted project margins by managing fixed and variable soft costs on over 30 projects from $20k to over $800k spanning broadcast, web and experiential deliverables- Developed new bid and actualization model to allow for more accurate tracking and forecasting of project profitabilitySELECT CLIENTS – Microsoft | Gates Foundation | Wieden + Kennedy | Dodge | Starcom | United States Air Force | Discovery Networks | LAX | Whole Foods | PGA Tour | Sierra Nevada Brewing Company

New York, Ny | Los Angeles, Ca | Seattle, Wa

Launched and ran successful production service company, consistently exceeding client expectations and targeted margins- Excelled at quickly forming cross-functional teams based on individual project needs for creative problem solving- Nimbly led department heads on dynamic, multi-faceted, time sensitive projects to balance creative needs with fiscal constraints, while maintaining client relationships- Led concept development, strategy, budgeting and client budget negotiations for commercial, TV and film productions- Managed budgets from $5k to $900k and crews ranging from 3 to over 100 people on over 75 projects- Negotiated crew rates and vendor billings, and coordinated departments, locations and personnelSelected Brands – American Express | Burger King | Cessna | Citroen | Converse | DirecTV | Ford | Gallo Winery | Guinness | Jeep | NickToons | New York Lotto | Reebok | Sprint | Staples | Verizon | Walmart

New York, Ny | Los Angeles, Ca | Seattle, Wa

Master Of Business Administration (Mba), Marketing Strategy & Entrepreneurship

Bs, Chemistry & Bfa, Sculpture

Chemistry & Photography