Qualifications:• Brazilian with over eleven years of experience at high-profile companies including TIM Brasil, Johnson & Johnson and KPMG;• Hold an international MBA at Babson College with emphasis on Marketing; ESPM marketing post graduation and bachelor’s degree in Accounting at University of Rio de Janeiro;• Diversified business experience at the e-Commerce, Marketing CRM, Commercial, Sales and Financial Planning and Accounting Audit areas; • Developed comprehensive reports recommending action plans and influencing changes at the board strategy;• Results-oriented team leader;• Ability to interact comfortably in all levels in the company. Planning Areas:• Monitored channels performance and commercial and financial KPIs by region, product, point of sale, customer revenue, sales volume, churn, commission, fraud, CAPEX and OPEX;• Financial and accounting management: profitability, P&L and payback analysis, provision, budgeting and forecasting;• Researched and benchmarked other regions and competitors helping the company to improve its practices and processes;• Project development: tested, implemented, trained stakeholders and controlled KPI’s;• Assist at the sales plan definition.CRM• Market share, customer base and churn rate budget, forecast and monthly projections;• Responsible for the Pre paid churn management;• Customer base analysis: customer life-cycle, prepaid and postpaid churn, early churn, customer base segmentation and traffic;• CRM budget planning and control.E-Commerce and Business Development• Designed and implemented the e-Commerce Go-to-Market strategy setting the best channel, product categories, brand positioning, roll out and KPI’s;• Developed strategic partnerships; • E-Commerce product portfolio and promotional calendar management. Specialties: Planning and Control, Sales Plan, Budget and Forecast, Strategic Partnerships, E-commerce, Benchmarking, Strategic planning, CRM, Business Intelligence, KPIs