Jessica Van Haaster Email & Phone Number

Haarlem, Nh, Nl

Amsterdam, North Holland, Netherlands

TBAuctions (TBA) is Europe’s leading digital auction platform for B2B used goods with over 1,000 team members across the Nordics, Benelux +UK, and Continental Europe. TBA believes that Everything Has Value. With their proprietary intelligent auctioning platform, TBA makes buying and selling more effective and efficient. Together with their brands (Auksjonen, British Medical Auctions, DAB, Klaravik, PS Auctions, Troostwijk, and Vavato), TBA brings sustainable trade to a higher level. Sourcing locally and selling globally, millions of products are auctioned every year.Responsible for the program management of different strategic initiatives, reporting to the CEO.- Transformation lead; directed a one-year change program to revise auctioning terms, positioning TBAuctions as the most transparent and safe B2B auction platform- Developed a strategic plan and business case for growing international key accounts across its portfolio of brands

Amsterdam, North Holland, Netherlands

eBay Classifieds Group merged with Adevinta on June 25th, 2021.Marktplaats (NL) & 2dehands / 2ememain (BE) are the most vibrant trading platforms in the Benelux, welcoming 12 million unique visitors monthly and publishing over 450 thousand new listings daily. Adevinta is an international family of local digital brands with local platforms around the world. Besides Marktplaats (NL) and 2dehands / 2ememain (BE) other local brands include Leboncoin in France, mobile.de in Germany, InfoJobs in Spain, Subito in Italy, OLX in Brazil, and Kijiji in Canada.- Business owner of the revenues generated by sellers on the platforms Marktplaats.nl and 2dehands.be / 2ememain.be.- Create 3-year, yearly, and quarterly business and budget plans that support the growth ambition of Adevinta- Develop the seller proposition portfolio to increase seller experience and monetization- With a strategic focus on the small- and medium-sized business (SMB) segment- Partner with sales, customer relations, product, tech, UX, and marketing to validate the viability, feasibility, and go-to-market of new business models and propositions- Drive shared success when translating strategy to execution, by creating mutual understanding and shared goals between cross-functional teams (i.e. sales, product, tech, marketing, legal, finance, and customer relations)

Amsterdam, North Holland, Netherlands

Marktplaats (NL) & 2dehands/2ememain (BE) are the most vibrant trading platforms in the Benelux. Welcoming close to 12 million unique visitors monthly and publishing over 450 thousand new listings daily. - Business owner of the revenues generated by sellers on the platforms Marktplaats.nl and 2dehands.be / 2ememain.be.- Create 3-year, yearly, and quarterly business and budget plans that support the growth ambition of eBay- Develop the seller proposition portfolio to increase seller experience and monetization- With a strategic focus on the small- and medium-sized business (SMB) segment- Partner with customer relations, product, tech, UX, and marketing to validate the viability, feasibility, and go-to-market of new business models, and propositions- Drive shared success when translating strategy to execution, by creating mutual understanding and shared goals between cross-functional teams (i.e. product, tech, marketing, legal, finance, and customer relations)

Amsterdam Area, Netherlands

- Advice and help small- and medium businesses (SMB) to grow their businesses on the platforms Marktplaats and 2dehands / 2ememain- Translate market-, customer-, and data insights into B2C propositions/solutions- Drive go-to-market launches through well-thought-out strategies, executed in a pleasant collaboration between cross-functional teams with shared goals

Amsterdam Area, Netherlands

- Formulate the B2B-marketing strategy for all B2C customer segments (Display, Automotive, SMB) on the platforms 2dehands / 2ememain- Drive business sellers' retention, loyalty, and growth by uncovering insights and translating these into marketing and sales strategy and execution to deliver business impact.- Launched the Marktplaats business solution Pro on the platforms 2dehands / 2ememain

Amsterdam Area, Netherlands

- Formulate the B2B-marketing strategy for Display and all SMB propositions of Marktplaats- Drive B2C seller retention, loyalty, and growth by uncovering insights and translating these into marketing strategy and execution to deliver business impact.

Amsterdam Area, Netherlands

- Responsible for the marketing strategy and business intelligence of Marktplaats Aanbieding (Marktplaats Daily Deals)- Advice sales team, based on data insights, what deals to source to attract more buyers and grow revenues

Utrecht Area, Netherlands

International MBA at Nyenrode Business Universiteit, Netherlands.- Thesis assignment at Cisco Systems in California, USA- Kellog Northwestern Marketing Module in Chicago, USA- Renmin University Global Sourcing Module in Beijing, China

Haarlem Area, Netherlands

Synpact is a B2B event and marketing agency. Synpact develops fully integrated event-driven projects and marketing campaigns that help companies/brands to connect with their SMB customer segment. Synpact was bought by the Dutch publishing group “DPG Media” in October 2016.- Responsible for the development of B2B marketing campaigns. Clients among others: Microsoft, ING, KVK, Essent, Deloitte, IBM, and many more.- Marketing campaign management: concept creation, content creation, database management, internal and external communications, budget owner for client's budget, reporting & analytics, project management.

Amsterdam Area, Netherlands

Imation Corp the global market leader for data storage products, owners of Memorex and TDK brands $2.18bln Revenue 2008. - Responsible for the development of retail programs including management of local marketing budgets and yearly MDF planning to attain sales and margin targets. - Create European and country-specific marketing, loyalty, and sales programs for Key Pan European Retail Accounts like MediaMarkt, Auchan, Carrefour, and Tesco. - Worked collaboratively with local sales teams, European category managers, product managers, and pricing managers.- The position included traveling to regional sales meetings, customer visits, negotiations with major retailers across EMEA, fairs, and trade events.

Boston, Massachusetts, United States

Cambridge Interactive Development Corp./Everest Gaming is a global software development company specializing in localized products for multiplayer gaming, social networking, affiliate portals, and other web verticals, including its Everest Gaming flagship brands. End of 2009 Mangas Gaming, the leading French sports betting and online gaming group, owner of Betclic, took 60% control of the Everest Gaming Group. The remaining 40% remained with shareholder GigaMedia (NasdaqNM: GIGM).- Developed GTM and localization strategies to successfully enter the Dutch market and grow Benelux revenues- Acquired new large affiliates and support affiliates in online marketing initiatives, including online banner advertising, email marketing campaigns, and search engine optimization

Haarlem Area, Netherlands

Synpact is a B2B event and marketing agency. Synpact develops fully integrated event-driven projects and marketing campaigns that help companies/brands to connect with their SMB customer segment. Synpact was bought by the Dutch publishing group “DPG Media” in October 2016.- Project lead for the business event "Week of the Entrepreneur" - Attracting 10K SMBs to visit this event through extensive marketing campaigns including management of the telesales team- Campaign management for associated events partners. Clients among others: Vodafone, ING, HP, IBM, Microsoft- Create partnerships with sector organizations. Clients among others: MKB-Nederland, TLN, Metaalunie, NVM, ABU, HISWA, RECRON- Manage media partnerships with TV, Radio, Newspapers, and Business magazines. Clients among others: BNR radio, Financieel Dagblad, De Ondernemer- Program management of total event: over 75 lectures, over 100 trade show participants, and other event elements like a gala night, an award celebration, and other networking events - Speaker management of top entrepreneurs and well-known coaches and topic experts- Supplier management. Suppliers among others event registration software company, creative agency, printing house, telesales company, hosting venue, caterer, IT, hostesses

Mba, Master Of Business Administration

- Thesis project with Cisco HQ in California on “Critical success factors to create positive change through shared services”.

Bachelor, Business/Leisure

- Majors: marketing & organization (NIMA-A), economics, management. - Exchange program in Bournemouth, UK (Sept 1999 – Feb 2000).