Jessica Van Lear, Mba, Aai Email & Phone Number

- Managed growth marketing of the Business Insurance (commercial property and casualty) division nationally.- Provided informed advice and guidance to key stakeholders on the most appropriate marketing programs as well as research, competitor analysis/positioning, digital marketing, and thought leadership.- Evaluated marketing activities for effectiveness and used the resulting analysis to guide and improve future initiatives.

- Responsible for developing and implementing integrated marketing campaigns and communications for U.S. and Bermuda Professional Lines products including errors & omissions, directors & officers, management liability, and cyber coverages.- Worked with business leaders to define marketing effort focus, develops marketing plans and budgets that support growth priorities and ensure consistency with the marketing brand.

- Led marketing strategy for the U.S. Small Business product lines, comprising approximately 65% of the business unit's revenue, including workers compensation, business owner’s policy, and misc. errors and omissions.- Managed the go-to-market strategy of a product’s expansion from 12 to 46 states, producing a 2.5x YOY growth in year one.- Partnered with the analytics team to design and build the first iteration of marketing campaign ROI dashboards.- Developed and oversaw sales promotion strategies producing up to a 73% increase in submissions, and 200% increase in written premium YOY.- Worked alongside management to develop and implement a channel partner development program designed to strengthen relationships, increase engagement, and ultimately boost sales.

Richmond, Virginia

- Led marketing strategy for the U.S. Small Business product lines, comprising approximately 65% of the business unit's revenue. Product lines included workers compensation, business owners policy, and miscellaneous errors and omissions. - Amplified sales and marketing alignment for a 60+ person national sales team through focus groups, sales enablement training, and targeted internal communications.

Assisted the Specialty Commercial marketing department with the development and execution of event, direct, email, and social media marketing.

Richmond, Virginia Area

- Led a small team of volunteers to develop and execute campaign strategies supporting new chapter membership growth as well as existing membership retention.- Received National Special Merit award for Membership as a result of our campaign efforts to achieve an above average retention rate amongst chapters.- One of a few select board members to attend the 2018 National Leadership Summit to represent the chapter in Chicago.

Richmond, Virginia Area

Richmond, Virginia Area

Richmond, Virginia Area

Executive Mba

Ba, Fashion Merchandising