Jessica Vice Email & Phone Number

United States

Charlotte, North Carolina, United States

Strategized site content and PLP layout for Home and Bed & Bath, accounting for approximately 100 Million in online sales a year Grew top categories an average of 55%-255% by analyzing sales, presenting weekly bestsellers to team, and using internal search reports to direct decision-making in order to feature product assortments that drove conversionIncreased online sales in home by 9 million over LY by exiting unprofitable categories and reprioritizing the strategy of the… Show more Strategized site content and PLP layout for Home and Bed & Bath, accounting for approximately 100 Million in online sales a year Grew top categories an average of 55%-255% by analyzing sales, presenting weekly bestsellers to team, and using internal search reports to direct decision-making in order to feature product assortments that drove conversionIncreased online sales in home by 9 million over LY by exiting unprofitable categories and reprioritizing the strategy of the merchandise presentation onlineCollaborated with buying, creative, taxonomy, SEO, and ad planning to brief site updates for home channel and landing pages on a rolling 3-week timelineOptimized customer experience by ensuring that all products were mapped correctly, identifying and solving technical issues with urgency, and curating seasonal content that reacted to current trends, seasons, and holidays Show less

Dallas, Texas, United States

Managed accounts for 16 luxury vendors within buying office to ensure that over 7,000 SKUs reached the website each selling seasonIncreased online sales by 23% to LY by analyzing and reporting department omni-sales to the buyer to determine weekly best sellers, trending items, and new arrival performance on a weekly basis and made recommendations based on findingsConsistently overachieved online quarterly sales plans (notably achieved 116% sales plan to overall company sales of… Show more Managed accounts for 16 luxury vendors within buying office to ensure that over 7,000 SKUs reached the website each selling seasonIncreased online sales by 23% to LY by analyzing and reporting department omni-sales to the buyer to determine weekly best sellers, trending items, and new arrival performance on a weekly basis and made recommendations based on findingsConsistently overachieved online quarterly sales plans (notably achieved 116% sales plan to overall company sales of 91% for Q3)Maintained PO quality and attended market calls with buyer and Divisional Merchandising Manager to cultivate excellent working relationships with vendors and achieve deliverables for copy and samples Show less

San Francisco Bay Area

Directed the re-brand of TL Parker Properties to enhance marketing materials and social media content, in order to create a holistic and innovative brand for a start-up realtorCreated business website, using a brand kit designed to communicate clear brand identity to potential clientsCoordinated competitive analysis to determine what strategies should be used to support brand marketing

Planned and created digital content for the department's social media platforms, and wrote copy for monthly newsletters that were released to the student body and alumni

Developed a new Product Development course for Texas Tech University, and managed interdepartmental teams while acting as a liaison between the retail and design departments Learned aspects of pattern making within two months, along with CLO 3D software with no previous design background

Lubbock, Texas Area

Dallas/Fort Worth Area

Master'S Degree, Hospitality & Retail Management

Activities and Societies: Graduate Hospitality & Retail Management Association, National Retail Federation

Bachelor'S Degree, Retail Management - Corporate Research

Activities and Societies: National Retail Federation, Miller Girls, Fashion Board