Jessica Watts

Jessica Watts Email and Phone Number

Director of Communications and Marketing @ University of Louisville Alumni
Louisville, KY, US
Jessica Watts's Location
Louisville, Kentucky, United States, United States
About Jessica Watts

"Without promotion, something terrible happens...nothing!" -P.T. Barnum

Jessica Watts's Current Company Details
University of Louisville Alumni

University Of Louisville Alumni

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Director of Communications and Marketing
Louisville, KY, US
Employees:
22
Jessica Watts Work Experience Details
  • University Of Louisville Alumni
    Director Of Communications And Marketing
    University Of Louisville Alumni
    Louisville, Ky, Us
  • University Of Louisville Alumni
    Director Of Communications & Marketing
    University Of Louisville Alumni Mar 2022 - Present
    Louisville, Kentucky, United States
  • Louisville Alumni
    Associate Director Of Communications
    Louisville Alumni Mar 2021 - Mar 2022
    Louisville, Kentucky, United States
  • University Of Louisville Alumni
    Assistant Director Of Communications
    University Of Louisville Alumni Sep 2018 - Mar 2021
    Louisville, Kentucky Area
    • Project management of communications for Advancement Communications, which includes the Louisville Alumni brand, Fund for UofL, and the broader Advancement department. This includes intaking all requests, documenting and assigning those tasks to myself, student workers, or the Sr. Director of Communication as appropriate to the nature of the task.• Setting appropriate task deadlines and communications status updates via project management tools and directly to relevant stakeholders;… Show more • Project management of communications for Advancement Communications, which includes the Louisville Alumni brand, Fund for UofL, and the broader Advancement department. This includes intaking all requests, documenting and assigning those tasks to myself, student workers, or the Sr. Director of Communication as appropriate to the nature of the task.• Setting appropriate task deadlines and communications status updates via project management tools and directly to relevant stakeholders; anticipating obstacles, providing solutions, and ensuring that the communications team meets internally set goals, deadlines, and brand standards.• Oversee the initial and ongoing content management system and online giving platform training for student workers and graduate assistants; ensures student workers and graduate assistants are equipped to carry out tasks as assigned by the senior director and asst. director• Manage and maintain the Louisville Alumni, Fund for UofL, and Cards All In websites and other custom web platforms, including creation of new content and pages development of forms, and HTML formatting when necessary. Provide timely updates to these web pages and monitor to ensure all information is accurate• Manage all social networks through strategic use of calendaring/scheduling tools for posts; Ensure there is regular and lively interaction on all platforms and that audiences are continuing to grow and engage; provide regular reports of social analytics to director and others as requested; stay up-to-date on social media best practices in both higher education and peer institutions and explore and incorporate new ideas to foster more engagement• Writing copy and language for email communications, website content, and news articles, as well as editing others' writing content Show less
  • Elizabethtown Tourism & Convention Bureau
    Communications Director
    Elizabethtown Tourism & Convention Bureau Sep 2014 - Sep 2018
    Elizabethtown, Kentucky
    • Conduct free social media advertising seminars to hospitality industry • Experience with several Content Management Systems (CMS) and Customer Relationships Management (CRM) systems • Act as a liaison across the internet; offering solutions and mediating conversations; and creating content for feeds and sparking discussion on various social networking sites • Wrote and implemented company's Crisis Communications Plan • Manage and coordinate the development and launch of an… Show more • Conduct free social media advertising seminars to hospitality industry • Experience with several Content Management Systems (CMS) and Customer Relationships Management (CRM) systems • Act as a liaison across the internet; offering solutions and mediating conversations; and creating content for feeds and sparking discussion on various social networking sites • Wrote and implemented company's Crisis Communications Plan • Manage and coordinate the development and launch of an app, was a key contributor for the front end user experience of the app, content creator, and managed the product marketing • Create and distribute monthly e-newsletter • Coordinate the marketing calendar with online activity, tracking social media influence measurements, partnering with other organizations to ensure proper online messaging & relevancy • Write press releases • Act as a liaison between bureau and website developers • Monitor and analyze social media trends and their impact on company brand • Created Elizabethtown, Ky. snapchat geofilter, among other various filters and graphics • Create monthly social media, website, mobile app, and e-newsletter analytic reports and present monthly updates to the Elizabethtown Tourism and Convention Bureau Board of Commissioners. • Record and properly retain official meeting minutes; prepare reports to update internal staff and the board on usage statistics (highly familiar with Kentucky Open Records and Open Meetings Act) • Increased Facebook following by 1031.85% from 2014-2017 • Increased Twitter following by 218.49% from 2014-2017 • Increased Instagram following by 2344% from 2014-2017 • Increased social media referrals to website by 1585.54% • Number of new visitors to the website increased from 67% in 2014 to 77% in 2017. • Won the K.T.I.A. Gold Traverse Award and Best In Show award for 2017 social media campaign Show less
  • Gowen Productions
    Freelance Social Media Consultant
    Gowen Productions Jan 2014 - Sep 2018
    Sonora, Ky
    • Aid clients in implementing social media strategies and tracking results • Monitor online media, engage with brand community, and run social media campaigns • Create and maintain company websites (dinkmagic.com and houdinimagicshow.com) • Aid in securing sponsorships • Create graphics for website, social media pages, and magic show programs
  • Young Professionals Network Of Hardin County
    2017-2018 President/2014-2017 Marketing Chair
    Young Professionals Network Of Hardin County Sep 2014 - Jul 2018
    Elizabethtown, Ky.
    *This is a volunteer position.This organization develops and prepares our community's future leaders by providing young professionals, ages 21-40, with opportunities to build relationships, enhance the community, grow professionally, and engage with top political, civic, and business leaders.I served as marketing chair from September 2014 to July 17, when I became president for the 2017-2018 fiscal year.
  • The Cecilian Bank
    Internet Banking Specialist
    The Cecilian Bank Sep 2013 - Sep 2014
    Elizabethtown, Kentucky
    • Began at The Cecilian Bank as a teller and moved up to a Customer Support Specialist within 5 months. Two months later, I was asked promoted to the sole Internet Banking Specialist right before an internet banking conversion • Experience with several Content Management Systems (CMS) and Customer Relationship Management systems (CRM)• Attended weekly internet banking seminars and webinars in order to properly merge all customers from one online banking site to another •Input data… Show more • Began at The Cecilian Bank as a teller and moved up to a Customer Support Specialist within 5 months. Two months later, I was asked promoted to the sole Internet Banking Specialist right before an internet banking conversion • Experience with several Content Management Systems (CMS) and Customer Relationship Management systems (CRM)• Attended weekly internet banking seminars and webinars in order to properly merge all customers from one online banking site to another •Input data into monthly internet & mobile board reports •Sent and approved domestic wire transfers •Conducted in-person seminars for employees, board members, and CEO to train them on the internet banking conversion •Maintained portions of the employee intranet •Conducted new hire internet banking training as needed •Created educational Power Points that assisted in internet banking training Show less
  • 94.3 The Wolf
    News Team
    94.3 The Wolf May 2013 - May 2014
    Elizabethtown, Kentucky
    • Recorded fiscal court, city council, school board, and various local government meetings • Wrote and edited news stories and audio to play during news segments on the radio • Covered live radio shows in the absence of full-time radio host • Covered on-air news & traffic in the absence of full-time news and traffic host
  • Gowen Productions
    Social Media Coordinator And Sales Team
    Gowen Productions May 2012 - Feb 2013
    Sonora, Kentucky
    •Create and design annual brochures, proof read and edit all references written materials•Conduct cold calls in order to generate ticket sales, advertise shows, and gain sponsors for events
  • Uofl Housing & Residence
    First Year Guide
    Uofl Housing & Residence Aug 2009 - Aug 2012
    Louisville, Kentucky
    • Responsible for making the transition into college life easier for Freshmen students• In charge of Facebook page • Market & advertise upcoming on-campus events• Prepare my own events for Freshmen students to attend• Send out weekly newsletter/e-mail• Serve as a role model and mentor
  • Wdrb News
    News Intern
    Wdrb News Jan 2012 - May 2012
    Louisville, Kentucky
    • Assisted with story assignments • Ran the teleprompter for on-air anchors • Cut and edited video using Avid Video Editor • Wrote/edited news stories • Monitored the AP wires for incoming news

Jessica Watts Education Details

Frequently Asked Questions about Jessica Watts

What company does Jessica Watts work for?

Jessica Watts works for University Of Louisville Alumni

What is Jessica Watts's role at the current company?

Jessica Watts's current role is Director of Communications and Marketing.

What schools did Jessica Watts attend?

Jessica Watts attended University Of Louisville, University Of Louisville.

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