Product Manager
Led the development and international launch of the Cricut Mug Press™, a consumer electronic product that enables crafters to make professional mugs in minutes, and its accompanying ecosystem of Cricut’s Design Space software, Infusible Ink™ materials, and mugs. Championed the development of the Cricut Heat App and its backend API to support the launch of Cricut’s first Bluetooth-connected heat presses: Cricut EasyPressⓇ 3 and Cricut Hat Press™. Mitigated supply chain and manufacturing risks… Show more Led the development and international launch of the Cricut Mug Press™, a consumer electronic product that enables crafters to make professional mugs in minutes, and its accompanying ecosystem of Cricut’s Design Space software, Infusible Ink™ materials, and mugs. Championed the development of the Cricut Heat App and its backend API to support the launch of Cricut’s first Bluetooth-connected heat presses: Cricut EasyPressⓇ 3 and Cricut Hat Press™. Mitigated supply chain and manufacturing risks caused by the COVID-19 pandemic. Built portfolios with Bluetooth-connected consumer electronic products, consumables, and software experiences by establishing a product vision and uniting cross-functional teams around it. Strategically defined product business cases by researching market trends, modeling market size, forecasting product sales, building project budgets, and determining return on investment (ROI). Efficiently brought products to market by balancing timelines and resource availability with customer needs, brand design aesthetics, manufacturing requirements, and launch strategy. Show less