- Craft and test intuitive user experiences for digital membership product to continuously improve the Church Fuel customer journey- Collaborate with internal teams and external partners to develop new public facing site and reimagined digital membership product that meets customer needs and aligns to business objectives- Create and maintain design artifacts; including visual frameworks, customer journey maps, service blueprints, user flows, wireframes, brand guidelines, and brand assets - Conduct primary and secondary research to determine product features that provide value to users and achieve business goals - Develop customer profiles and personas to better understand, reach, and serve Church Fuel audience- Develop and test landing pages on public-facing website to continuously improve customer acquisition process- Re-imagine the legacy brand to reflect a high quality, unique, trustworthy product that meets the needs of the Church Fuel audience- Implement re-imagined brand consistently across the Church Fuel ecosystem, including digital product, auxiliary products, public site, and external communications

- Develop marketing strategy for emerging bets and opportunities, utilizing cross-channel marketing to increase broad awareness of the Church Solutions brand- Using Lean and Human Centered Design frameworks, leverage in-market customer voices to form and test against hypotheses and support product development across the division- Develop and test hypotheses to inform allocation of future marketing spend across the division- Design customer journey maps that are rooted in customer interviews and in-market feedback- Coordinate marketing initiatives with cross-functional internal teams as well as external partners to ensure smooth execution of campaigns

- Analyzed data in order to make a strategic recommendation of potential partnerships to further pursue- Utilized the Agile SCRUM and Lean frameworks in parallel in order to develop a partnership business model to serve the broader Christian church community- Developed a plan for Thrivent Church Solutions Group’s event presence at the Exponential East church planting conference in April 2016, as well as a strategic plan for future brand awareness marketing tactics- Worked with internal and external partners to create a unique interactive experience that inspired meaningful engagement and gained insights on the needs of our primary customer segment

• Primarily assisted Prostate Health Marketing team in producing marketing materials for the GreenLight XPS™ Laser System, a medical device for the treatment of benign prostatic hyperplasia (BPH).• Offered assistance in rebranding initiative due to Boston Scientific acquisition of American Medical Systems (AMS), ensuring that all legacy AMS marketing materials undergo rebrand in order to reflect Boston Scientific brand standards• Exercised close attention to detail in the highly regulated medical device industry, while adhering to strict standards and procedures when producing marketing materials• Coordinated marketing projects with internal teams as well as external agencies through continuous engagement and follow-up, ensuring that all project criteria are met• Managed content globally for mobile application, providing sales team and healthcare professionals with information needed to educate consumers about Boston Scientific products

• Assist University of St. Thomas Behavioral Research Center in gaining insights into various studies conducted by St. Thomas Marketing faculty• Conduct and supervise studies that focus on marketing and interpersonal relationships and how one views oneself effects purchasing decisions

• Offered support to the Cathedral Heritage Foundation during the planning process for the Festival of Lights Gala, which successfully raised the organization’s fund-a-need goal of $100,000 to be used to restore and preserve the Cathedral of Saint Paul• Responsible for soliciting donations from local businesses and donors, as well as maintaining silent auction databases and maintaining contact with donors following the event• Gained valuable experience with social media and communications through updating social media accounts, as well as developing and distributing email newsletters to relevant lists from a database consisting of over 1,000 contacts• Assist Cathedral of Saint Paul archival department in planning and executing the 100 Years of Marriage exhibit for the Cathedral’s Centennial Year in order to inspire community engagement and participation• Developed skills in writing press releases for the Cathedral Heritage Foundation and the Cathedral of Saint Paul, which were picked up by local community papers