Jessica Willingham Email & Phone Number

Philadelphia, Pa, Us

Paoli, Pennsylvania, Us

•Develop, manage, and execute multi-channel marketing programs across digital (SEO, SEM, social media, email campaigns) in-person events (seminars, trade shows, sponsorships), and other physical marketing assets (one pagers, case studies)•Improve the company’s reach to existing and prospective accounts via inbound website traffic, social media, and events, resulting in conversion to new customer and/or supplier relationships•Identify and execute on marketing programs which increase customer retention, enhance lead acquisition rates, provide sales support, and build brand capital

Paoli, Pennsylvania, Us

•Managed website redesign resulting in 50% increase in web traffic YoY•Organically grew LinkedIn following by 75% YoY•Hosted National and Regional Broker Seminars•Standardized processes, creating brand guidelines, reporting templates, and plug and play marketing materials•Relaunched employee newsletter•Managed community service initiatives including food drives, coat drives, and Ronald McDonald House volunteering

Philadelphia, Pennsylvania, Us

•Reported to Chief Advancement Officer and interact regularly with CEO and Board of Directors•Oversaw comprehensive website redesign •Integrated email communications and donor databases•Managed marketing budget •Managed internal and external communications; public, employee, and board relations •Managed website, social media, and email marketing campaigns •Acted as CFR’s main point of contact for media inquiries•Empowered staff and board to serve as CFR ambassadors•Cultivated strategic partnerships to enhance CFR’s reach and expand services •Provided feedback on grant proposals•Served on Racial Equity Working Group

Philadelphia, Pennsylvania, Us

•Reported to Director of Clinical Services•Supervised Marketing Coordinator •Implemented a comprehensive marketing and communications plan, including digital marketing and PR•Created consistent messaging across all platforms, including keeping website up to date•Designed all print and electronic marketing materials, including: annual report, brochures, posters, flyers, online newsletter, blog, and website•Developed marketing materials to assist clinicians in marketing their services to clients•Expanded brand awareness and engaged potential clients and donors

King Of Prussia, Pa, Us

•Reported to President & CEO and Chief Marketing Officer•Represented the VFTCB on 422 Transit Taskforce and King of Prussia Rail Coalition•Served as a liaison between the tourism board and government agencies•Spearheaded MontcoForward, an economic development initiative to live, work, learn, and invest in Montgomery County•Crafted three-year strategic plan with VFTCB senior staff•Brought the Philadelphia Orchestra to the historic Keswick Theatre for a concert that raised $15K to support arts education in Montgomery County public schools•Brought performances by Cirque du Soleil and the Big Apple Circus (including a special sensory show)•Coordinated the Freedom from Hunger Food Drive, which has donated over 25,000 pounds of food to those in need

King Of Prussia, Pa, Us

•Successfully pitched, built, and launched the award-winning Arts Montco brand•Promoted the 200+ arts attractions and $113.3M economic impact of the arts in Montgomery County •Managed communications, media relations, and social media•Managed Marketing & Communications department staff promoting 15 brands focused on reasons to visit the region•Pitched Arts & Culture content to key media outlets locally, regionally, and nationally; Key targets included travel writers and bloggers, travel and lifestyle publications, and mass media such as newspapers, radio, and tv

Norristown, Pennsylvania, Us

•Served as County spokesperson, interfacing with elected officials, 2,500 government employees, the public, and the press•Oversaw communications for 50 departments under the purview of the Board of Commissioners•Served as the chief liaison for the Commissioners Office in the planning and coordination of press and public/community relations events and special initiatives•Served as Public Information Officer for the Montgomery County Health Department •Served on the Implementation Team restructuring Health and Human Services into one cohesive department, selected by colleagues as the lead communicator for the team tasked with communicating the initiative to staff•Managed the Web Editor and oversaw County social media accounts •Wrote the policies, procedures, and guidelines for County social media accounts and was asked to present on developing such policies to the County Commissioners Association of Pennsylvania •Served on Communications Advisory Team for Your Way Home, Montgomery County’s public/private partnership to end homelessness•Served on Marketing Committee for Valley Forge Tourism & Convention Board

Norristown, Pennsylvania, Us

•Served as Public Information Officer for the Montgomery County Health Department•Served as the lead communications strategist for a public health and public safety full-scale exercise for the Philadelphia-Camden-Wilmington Metropolitan Statistical Area •Served as a key communications representative during the 2015 Papal visit to Philadelphia•Oversaw redesign and rebranding of the County website, which won the 2013 Excellence in Website Design Award from the County Commissioners Association of Pennsylvania•Wrote talking points for elected officials and senior staff as well as press releases and articles •Served as spokesperson for the County on media inquiries•Assisted the Department of Information Technology with the County website, including, but not limited to, web editing and the creation and approval of web content• Oversaw County social media accounts and grew the County’s social media presence from 3,000 followers to over 30,000 followers •Updated the County's use of technology by live streaming board meetings, utilizing Google+ hangouts, and creating YouTube videos•Launched the Montgomery County app, GoMontco •Produced and edited videos of Commissioners’ meetings as well as video content for web and public access distribution•Wrote the script for the 2013 Pennsylvania Cable Network series, "Pennsylvania’s Historic Courthouses," in which the Montgomery County Courthouse was featured

Norristown, Pennsylvania, Us

•Wrote and edited press releases, newsletters, position papers, proclamations, citations, commendations, and talking points •Created all County social media accounts and assisted in design and maintenance of the county website•Created cross-departmental and external partnerships to further communications strategies •Enhanced communication between the County and its employees and residents through the use of the Intranet and Internet respectively•Represented County at public forums, meetings, and on special task forces and consortiums to strengthen the County network of programs and services•Assisted in responding to PA Right to Know requests•Coordinated advertising for the Commissioners' Office•Coordinated filming and photography for County events

Norristown, Pennsylvania, Us

•Planned fundraisers and events for a campaign that raised $2.1 million, which led to Democrats taking control of the Montgomery County Board of Commissioners for the first time in the county’s 140-year history•Organized over 100 meet and greets to introduce candidates to constituents in a county with a population over 820,000•Organized a series of “Jewish Women Leaders” events as well as a fundraiser with best-selling author, Jennifer Weiner, which collectively raised more than $17K

•Implemented an innovative media strategy to introduce the environmentally-conscious artist to a new niche of coverage outside of the traditional arts and culture beat reporters, creating a comprehensive list of contacts with beat reporters in the sciences•Enhanced the artist’s online presence, updating her website •Coordinated media outreach and fielded press inquires

Boston, Ma, Us

•Managed multi-faceted production of On Point, a nationally syndicated, live call-in, National Public Radio (NPR) show with a weekly audience of 1.9 million•Produced shows and web content•Edited packages•Headed new media initiative, launching On Point on stumbleupon.com, digg.com, and reddit.com, and growing the show’s Facebook and Twitter presence•Created an interactive map of the stations that carry NPR’s On Point nationwide •Pitched and researched stories•Booked and coordinated guests•Coordinated listener and guest calls during live show

Philadelphia, Us

•Worked on Jazz with Bob Perkins “BP with the GM” (Bob Perkins with the Good Music), a show broadcast to over 300,000 listeners each week on air and online•Operated the boards, wrote playlists, and played underwriter spots •Coordinated and conducted interviews •Promoted and attended events, lectures, and concerts

Waltham, Massachusetts

•Conducted case research for The Innocence Project, a national litigation and public policy organization dedicated to exonerating wrongfully convicted individuals through DNA testing and reforming the criminal justice system•Assisted the founding director and senior researcher with investigative research for articles on illegal adoption, which appeared in national publications from the Huffington Post to the Washington Post•Coordinated events and conferences•Maintained finance and contact databases

Waltham, Ma, Us

•Hosted "Brandeis Got Talent," a campus-wide talent show based on American Idol•Filmed and edited "Slice and Deis," a sitcom about student life written and produced by Brandeis students•Reported for "BTV News," a weekly news show concerning campus affairs

•Translated French footage for “The Barrel of a Gun,” a documentary film about Mumia Abu-Jamal from filmmaker Tigre Hill (released in 2010)•Wrote an academic text on French perceptions of the death penalty in America using the film as a primary source

Saint-Ouen, Fr

•Coordinated logistics for participation in United Nations conference on nuclear disarmament•Communicated with ambassadors at the embassy in Geneva, Switzerland•Translated publications, articles, website content, research from French to English and English to French•Wrote article in French published in the Le Movement de la Paix magazine, Planète Paix

•Assisted executive producer of the 5pm News: “All That and More with Tracy Davidson”•Independently produced weekly segments on luxury homes for TV and web •Coordinated events for SAT prep, DTV transition, and First Time Homebuyers, including sponsors, speakers, publicity•Conducted demographic research