Supporting innovation, insights, corp dev, and strategy teams with growth challenges and complex strategic issues. Engagements cover everything from identifying future trends and growth opportunities to generating fresh primary research to pulling together a story from existing datasets. Whether it’s building a compelling analysis, getting to clear implications and strategic recommendations, or telling the story,our clients come to TheMindCo to make the case and get it over the finish line. We work with corporates, startups and scale-ups, and PE and VC funds across healthcare, food & beverage, nutrition, medtech, and other industries.

Led innovation insights and strategy for PBNA’s portfolio insights team. Supported Portfolio Transformation, Long-Term Innovation, and core brand innovation across the beverage portfolio. - Built out and embedded the Attribute Engine, PepsiCo’s cutting edge AI-driven insights engine that fuels innovation across brands - Supported the launch of incubation brands like Diftwell and Soulboost as well as bigger launches like Starry and Hard Mountain Dew - Responsible for identifying future opportunities, white spaces, and building out innovation platforms to drive cross-functional innovation efforts