EXSENS Brand (www.exsens-usa.com)Successfully repositioned a novelty, adult brand as a vegan sexual wellness brand in the natural products sector. Developed and managed website, including build, design, content creation, art direction, and e-commerce store. Created and implemented strategic marketing campaigns related to seasonal promotions, new product launches, tradeshow appearances, and marketing partnerships. Conceptualized and executed email marketing campaigns to drive brand awareness and online sales. Introduced consistency and clear brand messaging, increasing open rates from 12% up to nearly 30% on average. Managed and optimized third party selling platforms. Represented the brand at tradeshows, presented the product line to buyers, curated marketing alliances, and established new and valuable press relations. Drafted, proofed, edited, and distributed news items and official press releases. Established and managed relationships with influencers and bloggers. Assisted in the creation and distribution of brand collateral to wholesale distributors and retail sellers. Monitored, analyzed and reported on performance data from Google Analytics and Search Console, as well as website, email, social and paid ads data. Managed content creation and customer engagement for the EXSENS Instagram and Facebook pages, driving consumer sales and building brand awareness. Developed and implemented a robust hashtag strategy. Managed marketing partnerships, to expand consumer reach. EXSENS reported record sales in 2020 across the board, with a 400% increase in web sales due largely to rebranding and content optimization efforts. Named 2020 Sexual Enhancement Company of the Year by industry magazine, StorErotica. Closed deal to stock product line in 1,100+ major drug store chain locations across the US.

Technic, Inc. Brand (www.technic.com)Drafted and distributed internal communications for chemicals manufacturer Technic, Inc. (www.technic.com). 20+ facilities and 950+ employees across North America, Europe and Asia. Maintained personnel and global facilities contacts, as well as 20+ internal email distribution lists used by marketing and executive management. Drafted, edited, proofed and distributed press releases. Curated press/media distribution lists. Drafted and distributed external marketing communications to both business (B2B) and consumer (B2C) audiences w/ focus on consistent brand messaging. Increased volume by over 50% and increased open rates from around 8% to an average of 20%. Planned and participated in all marketing meetings and onsite global corporate meetings. Consulted with executive management and global product managers on marketing strategies to align branding and marketing efforts across all divisions worldwide. Monitored/analyzed performance data. Developed and distributed performance reports highlighting positive key performance indicators (KPIs), as well as opportunities for improvement. Managed the LinkedIn community and grew it over 200% in 3 years (from 800 followers to over 2,500) by creating and sharing valuable and engaging content in alignment with overall marketing and communications objectives.