Jessicka Vásquez Email & Phone Number

Colombia

Brasil

As Commercial and Marketing Coordinator, I bring a solid experience in team leadership and integrated strategies to drive business growth in both areas. Initially joining the company as a LATAM Sales Representative and quickly advancing to Pre-sales Coordinator and later assuming the role of Commercial Coordinator, I was recognized for my exceptional performance and leadership skills, leading me to take responsibility for the Marketing department.In the Marketing department, I develop and execute comprehensive strategies to strengthen brand presence, drive lead generation, and improve communication with customers. Additionally, I am responsible for managing an outsourced marketing agency, coordinating branding strategies, advertising campaigns, and online presence, as well as analyzing reports to enhance our strategies.As Commercial and Marketing Coordinator, my mission is to effectively integrate sales and marketing operations to maximize results and provide an exceptional experience for customers. I develop and execute comprehensive strategies that span from lead generation and qualification to deal closure, ensuring a cohesive approach aligned with the company's commercial objectives.

Brasil

As Commercial Coordinator, I lead a dynamic and multifunctional team, integrating pre-sales and sales areas to drive business growth. Responsible for developing and executing comprehensive strategies for lead generation, qualification, and conversion into customers, I work closely with marketing and operations teams to ensure an integrated and effective approach.In addition to leading pre-sales activities, I was tasked with overseeing the entire sales process, from initial prospecting to deal closure. I developed and implemented efficient and scalable processes, as well as trained and developed the team to ensure high performance and consistent results.As a leader in the commercial area, I set ambitious goals and closely monitored team performance, providing guidance and support to ensure the achievement of objectives. Additionally, I am responsible for identifying growth opportunities and improvements, as well as implementing initiatives to drive operational efficiency and customer satisfaction.

Brasil

As Pre-sales Coordinator, I had the opportunity to lead the creation of the pre-sales area from scratch, from conception to full implementation. This included hiring and training the team, developing efficient lead generation and qualification processes, as well as selecting and implementing tools and technologies necessary to support pre-sales operations.My responsibilities encompass the development and execution of strategies to identify and nurture business opportunities, in close collaboration with marketing and sales teams. I set clear and measurable goals for the pre-sales team, closely monitoring performance and providing guidance and support as needed.As a result of our teamwork, we were able to significantly boost the sales pipeline and contribute to the company's revenue growth. Additionally, our efficiency-focused and innovative approach allowed us to deliver an exceptional experience to potential customers, resulting in higher conversion rates and customer satisfaction.

Brasil

-I prospect and manage clients, implementing sales processes and developing strategies to maximize results.-I meticulously analyze conversion rates at each stage of the sales process, setting clear goals and projecting continuous improvements.-I strategically use CRM tools to track and achieve established sales goals.-I conduct analyses of current relationships, maintaining close contact with customers to obtain valuable feedback on the company's services and products.-I research and develop specific international expansion techniques for the sector.-I act as an implementation consultant for clients in Latin America and nationally, providing training and follow-up through Teknisa systems.-I map out processes in the international area to optimize operational efficiency.-I translate documents from Portuguese to Spanish to facilitate communication with international clients and partners.-I provide specialized technical support in the LATAM area to ensure an excellent customer experience.-I produce educational videos in Spanish for the Distance Education (EAD) sector, presenting and teaching the Teknisa system to empower clients with the tools necessary for success in their activities.

Colombia

-Planning and execution of comprehensive digital marketing strategies, including market analysis, identification of target audiences, and implementation of targeted campaigns to increase visibility and drive sales of marketed products.-Full management of the sales cycle, from lead generation to closure, using advanced consultative sales techniques and building trust relationships with customers to maximize conversion opportunities.-Strategic negotiation with suppliers to ensure acquisition of high-quality products with the best terms and conditions, optimizing costs while maintaining standards of excellence.-Development and implementation of an effective Customer Relationship Management (CRM) system, enabling a personalized and proactive approach in lead tracking and maintaining strong business relationships.-Ongoing analysis of the performance of marketing and sales strategies through key metrics such as conversion rate, return on investment (ROI), and customer satisfaction, adapting approaches as needed to achieve goals and drive business growth.

Barranquilla, Atlántico, Colombia

- Inclusion in the SIE Accounting System of administrative measures produced by the different divisions that generate revenue.- Analysis of the differences between the accounting listings and the collection division related to tax penalties, detailed month-by-month analysis to find and determine the reason for the discrepancies in order to make adjustments.