Offering consulting services to drive growth and customer satisfaction. Specialties include:- business growth strategies- scaling startups- digital marketing- customer journey mapping- monetization strategies- B2B digital transformation- business process optimization- empowering leadership- organizational effectivenessDemonstrated ability in collaborating with executives, managers, creatives, technology professionals, and many others. Please reach out for help on your next project.Technology used: Asana, Trello, Salesforce, MarketScale B2B Video, Google AdWords, Google Analytics, and more.

• Responsible for P&L, budget, and resource planning of Client-facing business unit, including Digital Marketing Services, Client Success (CSM), Conversion Rate Optimization, Technical (Development) Services, and Project Management.• Support aggressive revenue growth targets, sales, and client retention of over 96%.• Utilize change leadership to drive a strategy to transform service operations.• Reduce development project lead times and improve operational delivery by augmenting in-house tech talent with nearshoring partners and freelancers.• Standardize customer implementation projects by launching a Project Management Office.• Recruit, hire, and coach a team of technical and non-technical experts.• Increase employee engagement by proactively soliciting and acting upon feedback.• Spearheaded an initiative to transform services from a bundled free service to a premium offering, generating new revenue and fostering deeper client partnerships through contractual agreements.• Scaled operations to accommodate business growth: Established a project management office (PMO) to optimize client implementation processes, enabling efficient onboarding and role-based collaboration. Leveraged Salesforce CRM for client support and marketing automation tools, fostering data-driven decision-making and customer centricity through insightful KPI dashboards.• Championed voice of the customer (VOC) within the agile development process by co-creating a system to document, prioritize, and integrate evolving client requests into product roadmaps.• Identify and launch new services to accelerate client “time to value,” revenue growth, profitability, and account retention.• Role model inclusive, empowering leadership and company valuesTechnology used: CultureAmp, Jira, Harvest time tracking, Trello, MS Office 365, Salesforce, PowerBI, Partnerize, Zendesk, and more.

• Ensured governance and strategic alignment of global subsidiary operations in Tokyo, Japan (Cleverbridge KK) and Taipei, Taiwan (Cleverbridge Co. Ltd).

• Owned P&L and exceeded aggressive profitability targets; successfully scaled headcount and tools to meet client demand. • Led a highly engaged, global team by recruiting, coaching and developing high performing talent. • Inspired a culture of empowerment, encouraging employees to gain more responsibility through goal setting, open communication and regular feedback. • Collaborated cross-functionally to define and roll out a 3-year strategy to increase customer success.• Increased net revenue and positioned the company as an innovator by championing a project to integrate new marketing technology to enhance service capabilities and reduce risk.Technology used: Culture Amp, Cleverbridge Affiliate Network, Commission Junction (CJ), Salesforce Marketing Cloud, Jira, Harvest, Trello, MS Office 365, Salesforce CRM, Partnerize, Zendesk, and more.

• Grew team from 3 to 10 marketers to support increased demand for services.• Ensured successful delivery of Value-Added Services by coaching team to optimize requirement scoping, onboarding processes, reporting and invoicing.• Increased revenue by setting long term objectives, guiding process improvement, and recognizing progress.• Nurtured client and publisher relationships by sponsoring unique networking events.• Selected by Executives to lead a group of senior colleagues responsible for researching, forecasting and vetting potential new Value-Added Services to extend the cleverbridge solution. My team's recommendations were ultimately chosen to be included in the cleverbridge 2017-2019 Corporate Strategy.Technology used: Jira, Zendesk, MS Office, Google Adwords, Google Analytics, Yahoo Ads, Facebook Ads, Linkedin Ads, WhatCounts email, CheetahMail, Cleverbridge ecommerce platform, Cleverbridge affiliate network, Commission Junction, and more.

• Oversaw daily operations and maintained a high level of communication across global offices.• Led the strategic direction of the global affiliate program, including the creation and monetization of new managed service offering.• Spearheaded creation of Statement of Work (SOW) templates to professionalize service delivery.• Standardized client-facing reporting in order to quickly identify revenue growth opportunities.• Account Management of top-tier accounts, maintaining a high level of communication with both clients (advertisers) and affiliates (partners/publishers)• Directed optimization projects (landing pages, banner ads, email, and e-commerce checkout pages) by providing strategy and in-depth analysis• Represented cleverbridge and nurtured relationships with affiliate and partners by planning networking events at global conferences: Affiliate Summit, Performance Marketing Insights (UK and Europe), Conversion Conference, Ad:Tech, Internet Retailer and Search Engine StrategiesTechnology used: MS Office, Google Adwords, Google Analytics, Yahoo Ads, Facebook Ads, Linkedin Ads, WhatCounts email, CheetahMail, Cleverbridge ecommerce platform, Cleverbridge affiliate network, Commission Junction, and more.

• Built relationships and served as trusted subject matter expert to clients and publishers (affiliates).• Managed international Paid Search (PPC) campaign for key clients, resulting in quadruple-digit year-over-year growth in revenue, while consistently maintaining over 200% ROI.• Created drip marketing email campaigns to convert traffic from trial process to paid customers.• Increased revenue through conversion rate optimization activities throughout marketing funnel and ecommerce checkout experience.• Monitored publisher activity, analyzed performance, identified opportunities, and proactively recommended strategies to increase website traffic and revenue.• Recruited new partners through email marketing campaigns and personal outreach to facilitate customer acquisition in new regions.• Coordinated cross-functionally with Account Management, design, development and localization teams located internationally to facilitate project completion.Technology used: MS Office, Google Adwords, Google Analytics, Yahoo Ads, Facebook Ads, Linkedin Ads, WhatCounts email, Cleverbridge ecommerce platform and more.

• Created digital marketing plans and delivered services to clients, including paid search (PPC), display advertising, search engine optimization (SEO) and email campaigns• Developed and maintained multiple lead generation websites employing SEO best practices• Utilized website analytics to identify improvements to website user experience and conversion rates• Obtained Google AdWords Certification and successfully managed clients’ Paid Search (PPC) campaignsTechnology used: MS Office, Google Adwords, Google Analytics, Yahoo Ads, Facebook Ads, Linkedin Ads, Bevelwise Content Management System (CMS) and more.