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Flora Growth Corp., a cultivator, manufacturer, and distributor of global cannabis products and brands. Appointed as Chief Marketing Officer following FLGC's acquisition of Vessel Brand in November 2021.- Change Management: Led a comprehensive overhaul of corporate narrative, branding, and communications. Simplified the Company's story to ensure alignment with internal near- and long-term goals, enhancing transparency for all stakeholders and improving access for the large shareholder base. Ensured buy-in and cohesion across multi-national teams, dispersed executive team, and diverse BoD, as well as external stakeholders- Investor Relations Leadership: Acted as the primary point of contact for high-net-worth individuals, institutions, analysts, and retail investors. Managed marketing, advertising, communications, and public relations efforts.- Innovative Communication Initiatives: Launched video-based earnings calls, "State of Play" thought leadership series, CEO and executive firesides, and industry knowledge-sharing events.- Corporate Strategy Collaboration: Worked closely with the CEO on corporate strategy, mergers and acquisitions, acquisition integration, and change leadership.- Revenue Growth Oversight: Oversaw the company's largest revenue-contributing pillar, House of Brands, which accounted for 85% of the company's total revenue.- Led Life Sciences pillar launch in conjunction with Lead Scientist. Musculoskeletal pain mitigation formulation clinical trials taking place in conjunction with the University of Manchester.

HIGHLIGHTS // - Marketing Leadership: Led the development and execution of comprehensive marketing strategies, resulting in significant brand growth and market penetration.- Custom B2B Offering: Developed, launched, and led a bespoke B2B offering, tailoring product customization solutions to meet the unique needs of business clients and fostering long-term partnerships with some of the largest MSO's and LP's in the industry.- Campaign Planning and Execution: Oversaw the planning and execution of targeted marketing campaigns, leveraging data-driven insights to maximize ROI and brand engagement in a highly regulated space.- Business Strategy: Worked closely with the CEO & COO and played a pivotal role in shaping the company's business strategy, focusing on sustainable growth and market leadership.- Sales Team Development: Built and developed high-performing sales team, driving sales excellence and fostering a culture of success.- New Product Development: Working closely with CEO, engineering and product teams on the creation and launch of innovative products, ensuring alignment with market demands while pushing the envelope.- Exceptional Growth: Contributed to 100% year-over-year growth, culminating in the acquisition of the company by NASDAQ-listed Flora Growth in our third year of operation.

HIGHLIGHTS // - Led the development of marketing plans: Worked closely with clients, management, creative and content teams, and distribution partners to create an effective and efficient marketing strategy, resulting in significant audience growth for our products and services.- Spearheaded strategic and tactical execution of marketing campaigns: Designed test/control segmentation, implemented tests, tracked results and conducted thorough analysis and reporting. Provided actionable recommendations, leading to enhanced campaign performance and increased market reach.About Vessel:In the emerging cannabis market, while the growth was exciting, one thing became clear – it was challenging for consumers and partners to discern what was worth their time. With thousands of branded products across the country, it became our collective duty to be as informative as possible to enhance safety and enjoyment. Since our launch in 2018, we worked tirelessly to drive innovation and introdu

Full-stack marketing agency, focused on helping small to medium-sized businesses build strategic, cohesive marketing and communications plans and put them into action. Specializing in start-up, health and wellness, cannabis, and CPG. With an eye on the bottom line, Junction provides each client with a unique strategy, providing ROI insights and tailored to individual goals and resources.

- Brand building and consumer awareness- Event strategy and activation- Content creation and management - Ad strategy & remarketing- Web rebranding- Analytics

Managed national campaign rollouts, PR activations, all brand event activations, strategic partnerships & sponsorships.- Manage Maternity line roll out in the US- Manage 2XU North American athlete & team roster- Manage strategic sponsorships - IRONMAN & Runner’s World Challenge sponsorship- 5 annual trade shows nationwide - Social media strategy, influencer programs, athlete engagement

My passion project and side gig that helped me fill my tank - Working one on one with customers to educate them on everything cheese!

Own, manage, execute grassroots & regional marketing and sales initiatives. Grow user base in key DMA's via social, events, street team management & deployment, & strategic partnerships.Key member of team (employee 6) through Series A+B.

Manage South–East territory - new and recurring business for 2010 across all media properties

Lead sales support for a $20M marketing services firm focused on the participatory sports category. A division of a $200M pre-IPO technology parent providing online sport registration with 2,500+ worldwide employees. • Selected by VP, Sales to assist a 25 person sales team across five offices nationwide.• Managed a staff of one.• Managed long and short form contract process; managed online and offline contract library.• Finalized proposals, developed story boards and staged conference rooms; efforts displaced competitors and secured business at General Motors, Nestle, Driscoll Berries and Sam’s Club.• Designed, implemented and managed two national sales conferences.• Recognized for event planning competency; directed by CEO to design and manage holiday function for 1000+ guest; delivered on $100K budget.• Implemented “100% Club” trip for top sales performers. - Responsible for destination selection, activity planning and internal marketing to drive competition and qualification.