As a curious student navigating the vast business world, I have found my interest sparked in the fields of event planning and marketing. Allowing me to perform with my creativity, logical thinking, and organization skills, I thrive in a fast-paced environment and am always eager to learn. From my experiences planning and executing professional and entertainment events, I have worked in teams with wonderful people and inspired each other to achieve our goals. I am a food and baking enthusiast. My passion for baking also strengthens my creativity and acts as a bridge to connect with more people. I used my artistic skills in designing cakes and utilized design and video editing software to create clips of memories to cherish. Also, working in multiple positions within a bakery allowed me to see the opportunities of connecting my interest and career.I am a travel lover and have been to 10+ countries around the world. I love immersing myself in different cultures to broaden my perspectives and mindset. Embracing cultural diversity, I see opportunities to enrich my cultural appreciation and better interact with people.
Self-Employed
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BakerSelf-Employed Sep 2016 - Present- Prepare birthday cake orders- Prepare concession stand for highschool events- Organizer of a baby shower, including event planning, interior decor, prepare the center cake and additional concession
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Co-PresidentSonder University Of Toronto Feb 2023 - Mar 2024 -
Events DirectorSonder Jan 2022 - Mar 2023• Directed a team of 6 to design, plan, and execute 5+ professional workshops, attracting with 40+ participants, and organized a mentorship program connecting 10+ industry mentors with students.• Hosted a business conference with 20+ sessions featuring 30+ industry speakers and engaged 150+ attendees, creating a rich networking and learning environment.• Championed the implementation of timely goals, fostering effective communication and collaboration across departments, ensuring a seamless organizational flow to facilitate the achievement of remarkable results.
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Event ExecutiveSonder Apr 2021 - Jan 2022
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Content CreatorUniverse Force Mar 2023 - Sep 2023• Implemented marketing strategies to connect with target customers aligning with their lifestyles and organized content plans for effective outreach and branding through both online (RED) and in-person events.• Produced and edited engaging short videos and crafted compelling posts to strategically promote the brand and its products on RED, fostering its online presence.• Conducted market and consumer research across the Chinese, Japanese, and North American coffee markets, gaining insights into customer needs that inform future marketing and product development initiatives.• Led the end-to-end content creation process for a product launch, contributing to ideation, prototype feedback, and product testing, ensuring a seamless and successful introduction to the market.
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InternZebra Craft Mar 2023 - Jun 2023• Researched and analyzed data on social media influencers, creating targeted lists of candidates in alignment with the brand’s influencer marketing strategy, optimizing brand visibility and resonance.• Collaborated with the intern team to develop a business proposal tailored towards Generation Z and afranchising strategy, presenting to company c-level executives.
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Yearbook Design EditorRotman Commerce Students' Association Mar 2021 - Mar 2023 -
Summer Abroad Ambassador - Communications CoordinatorUniversity Of Toronto Summer Abroad May 2022 - Aug 2022• Created videos and written blog posts showcasing summer abroad experience, showcased on UofT Summer Abroad's Instagram and YouTube platforms to document and promote program.• Analyzed Instagram data, providing valuable insights into user engagement and content performance.• Evaluated user experience of the student resource website and proposed strategic solutions to improvenavigation and accessibility for prospective students.
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Event Committee MemberRotman Commerce Marketing Association (Rcma) Mar 2021 - Apr 2022 -
Baker7 Baker Oct 2021 - Dec 2021 -
Customer ServiceL'Otus Cake Boutique Feb 2021 - Aug 2021Vancouver, British Columbia, Canada• Professionally and enthusiastically responded to customer order demands and solved raised issues through email, WeChat, Instagram, and Facebook.• Detail-oriented to organize order information and coordinate with central kitchen, branch store, and delivery driver to complete scheduled orders.• Worked in fast-pace environment and created creative cake designs and memorable experiences for customers.
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Yearbook EditorBurnaby South Secondary School Sep 2019 - Jun 2020Burnaby, British Columbia, Canada- Collaborate with the team to create yearbook spreads with fun layouts and unique descriptions using Adobe Photoshop and InDesign. - Take photographs to capture special moments of student life- Organize collected information and manage tasks to meet deadlines
Jessie Lin Education Details
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Business/Commerce, General
Frequently Asked Questions about Jessie Lin
What company does Jessie Lin work for?
Jessie Lin works for Self-Employed
What is Jessie Lin's role at the current company?
Jessie Lin's current role is Rotman Commerce, UofT| Bcom '24| Co-President at SONDER | passionate marketer and events planner.
What schools did Jessie Lin attend?
Jessie Lin attended University Of Toronto.
Not the Jessie Lin you were looking for?
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Jessie Lin
Relationship Manager At Coast Capital Savings & Worldsource Financial Management Inc.Vancouver, Bc1rbc.com -
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Jessie Lin
Co-Vice President Of Events At Sfu Hrsa | Director Of Visual Media At Sfu Asa | Bba Candidate At Simon Fraser UniversitySurrey, Bc -
Jessie Lin
Omnichannel Retail Manager@Philips | Ex-P&G | E-Commerce | Digital Marketing | Sales Strategy | Account Management | Go-To-Market Strategy | Growth Mindset | Ubc & McgillToronto, On
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