Jessie Liu Email & Phone Number

Taiwan

台灣 桃園市

Create and build up product marketing materials with the alignment of business objectives.Strategize on the communications plan and execution.Partnership management by initiating and implementing co-marketing programs. Develop the overseas marketing plan to help international business expansion.

Taiwan

Develop Marketing Campaign projects and tactics for Semiconductor industry in support of company’s go-to-market strategy, specific focus on China and Asia Pacific countries.Initiate and implement Marketing strategy with region-wise insights.Build and implement cross-functional integrated marketing plan to achieve Marketing and business targets. Conduct Digital Marketing, Social Marketing, Event, PR, and Sales/Partner Enablement tactics to drive Marketing results. Strategize fall planning and periodical review with data analyticsLead and collaborate with Marketing and Sales functions in a global framework

Turned around dropping revenue, achieved positive business growth.Developed Integrated Marketing (Media Mix) plan in APAC countries, including Digital, Social, Event, PR, Sales/Partner Enablement, etc.Achieved POSITIVE growth in all aspects of Marketing targets, including 28% New Contacts acquisition and 6% conversion rate growth

Developed Events Marketing strategy by close coordination with Sales team to drive business ROIDelivered strong Events and Field execution across APAC region, including China, Taiwan, Japan, Korea, ASEAN and AustraliaProvided and executed strategic marketing insights with integration of PR, Advertising, on-line experiences and sales/partner enablement. Managed team performance for Taiwan market as well as Asia Pacific region Drove business impact by amplifying successes and replicating in Asia Pacific region

Taiwan