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▫️ SEO, The Guardian US. ▫️ Co-founder, writer WTF is SEO?, a newsletter about search strategy for publishers. ▫️ Data and interactive journalism, Centennial College.Jessie Willms is a Toronto-based SEO editor at The Guardian US, and journalism instructor. Previously, she was the SEO editor at The Globe and Mail, Canada's national newspaper.She has developed her visual, programming, and teaching skills at some of Canada’s top newsrooms, and now runs data-skills workshops for journalists, while teaching data and interactive journalism at Centennial College. Now an SEO and audience editor, she continues to focus on use a variety of storytelling skills to connect with readers on any platform they might find our content. Core technical skills (web development): High level proficiency in HTML/CSS, Javascript and Python.Core SEO skills: On-page SEO best practises, proficiency tools such as Google Trends, Search Console, Glimpse, Keywords Everywhere and SEMRush.
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Seo EditorThe GuardianCanada -
Seo EditorThe Guardian Dec 2023 - Present -
Wtf Is Seo? | A Search Newsletter For PublishersWtf Is Seo? | A Search Newsletter For Publishers Feb 2021 - PresentThe InternetWTF is SEO? is a newsletter about search for publishers. It helps you – whether your newsrooms know all the things about search or it’s just you doing it all – understand, prioritize and make actionable growth for your publication.Key responsibilities: ▫️ Prototyped and developed a weekly newsletter about search for news publishers. Write weekly on a range of topics including authorship for news publishers, topical authority, EEAT, and the latest Google news and trends.🗞️ Some of our best issues: https://www.seoforjournalism.com/p/authorship-seo-news-publishershttps://www.seoforjournalism.com/p/internal-links-backlinks-and-topicalhttps://www.seoforjournalism.com/p/creating-content-google-will-eatThe WTF is SEO? newsletter is an industry leader, and a must-read for any SEO working in news. Our audience includes readers from every major publication in the US, Canada, UK, with audiences in all fifty states and more than 100 countries around the world.https://seoforjournalism.com/ -
Visuals EditorThe Globe And Mail Sep 2018 - PresentToronto, Canada Area▫️ Responsible for the design, development and deployment of the premium newsletter, which provides in-depth and exclusive news on the cannabis sector in Canada.▫️ Used an analytics-first focus to decide where our coverage should go to connect with the right audiences.▫️ Developed subscriber-exclusive tools such as a calendar of events, FAQs and U.S. cannabis legalization opportunity tracker.▫️ Created and executed 8 conference calls and in-person roundtables for cannabis industry professionals which included 100+ people.▫️ Planned the 1-year anniversary celebration event and subsequent editorial content of Cannabis Pro which had 80+ attendees.▫️ Developed and led a data journalism training for the entire Globe newsroom, which focused on why reporters should use data in their reporting, how to use spreadsheets (Pivot tables, functions, etc.), and how to use open data and find stories in a data set -
Seo And Audience EditorThe Globe And Mail Jan 2020 - Dec 2023Toronto, Ontario, CanadaWorks on search/SEO within the audience growth team at The Globe. Key responsibilities include: ▫️ Establishing best practises for on-page SEO (including headlines, URLs, meta description and internal linking); ▫️ Develop and implement training for the newsroom and our external copy editing desk. Host monthly SEO workshops for copy editors. ▫️ Host monthly Google Trends training workshops for the newsrooms; ▫️ Train new staff on using SEO tools like Google Trends, Glimpse, Keywords Everywhere, Google Search Console and more. ▫️ Work in collaboration with our technical/site team to establish and implement best practises for technical SEO. -
InstructorCentennial College Sep 2018 - PresentToronto, Ontario, CanadaTeach three journalism courses at Centennial:- Interactive journalism: Focusing on the skills journalists needs in 2021 (spreadsheets, data, maps, graphics, building interactive projects)- Data journalism: Building foundational skills to work with data and report with numbers (all things spreadsheets)- Audience + analytics: Understand what readers need, how to provide that content, and evaluate its success (newsletters, search, interpreting key audience metrics) -
InstructorCentennial College Sep 2018 - PresentToronto, Canada AreaCourses taught: - Interactive journalism (Fall 2018, 2019, 2020)- Introduction to data journalism (Winter 2019, Fall 2020)- Data analytics + audience (Winter 2020, 2021)- Teach and motivate 25-30 undergraduate college students and post-grad university students each semester, focusing on interactive journalism and data journalism- Created the curriculum for the introduction to data journalism course for post-grad university students- Develop the content for the courses, from the outline and structure of the courses to the lesson plans, in-class exercises and activities -
Mentor (Data Analytics)Juno College Of Technology Nov 2016 - PresentTorontoMentor for Juno College of Technology's part-time Data Analytics course.*Previously* Past mentor for part-time Intro to Web Development and Advanced Web Development. Students learn:HTML5, CSS3 and responsive designPrecompiled syntaxes such as SassConverting professional designs to HTML/CSSBest practices for modern web developmentWebsite accessibility requirementsResponsive Web DesignIntro to JavaScript & jQueryAs a mentor, I provide help and feedback to students over of the 12-week course. -
Senior DeveloperCbc 2017 - Sep 2018Toronto, Canada AreaWorked with reporters and editors to bring journalism to life in a variety of ways- Created an internal mapping tool for CBC News network- Developed and designed a feature around the Royal Wedding, which was prominently placed on the homepage (http://cbc.ca/news2/interactives/royal-annotations/)- Developed CBC’s “Beyond 94” project, which looks at truth and reconciliation in Canada (https://newsinteractives.cbc.ca/longform-single/beyond-94?&cta=1 ); tracking the progress of each call to action- Created an interactive map looking at the locations of residential schools across Canada (https://www.cbc.ca/news/indigenous/residential-school-interactive-map-beyond-94-1.4693413)- Built and executed a portfolio page for CBC news interactives project (https://newsinteractives.cbc.ca/) -
Jessiewill.ComFreelance Web Developer Jan 2016 - Mar 2017TorontoI am an experienced front-end web developer with experience working at Canada's largest newspaper, The Toronto Star, an online news startup, iPolitics.ca, and with a variety of small web development agencies.At the Star, I specialized in building compelling interactive graphics, long-form storytelling experiences, and tools for the newsroom. Freelancing, I specialize in building custom WordPress websites that are flexible, easy to update, and work on every device. I can design and code your next website from concept to completion. Currently accepting clients.
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Technical SupportOut Of The Sandbox Jul 2016 - 2017TorontoOut of the Sandbox themes are the best reviewed and most popular Shopify themes ever. As a technical support agent, I help customers update their Shopify stores and troubleshoot any potential issues by providing clear instructions and advice to merchants.
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StudentHackeryou Apr 2014 - Dec 2016Toronto,Learn to code!Courses completed at HackerYou:HackerYou full-time boot camp (Spring, 2014)Description of the program (from HackerYou.com):HackerYou’s nine-week boot camp, covered HTML5, CSS3, responsive design, JavaScript, jQuery, APIs, and WordPress. The program is nine weeks long, five days a week from 10 am to 6 pm. — including 315 hours of class time, with hundreds of exercises, plus a weekly project.HackerYou part-time advanced JavaScript (Fall, 2014)Description of the program (from HackerYou.com):This course covers the fundamentals of JavaScript, and uses jQuery to select, interact and manipulate elements in the browser. Using hands-on, project and exercise-based learning, the course also covers topics including building modular and reusable code, working with HTML5 audio and video, integrating Google Maps, and working with AJAX, JSON, and APIs to pull data into our sites from other websites and services. HackerYou part-time full-stack (Fall, 2016)Description of the program (from HackerYou.com):This course introduces back-end languages and frameworks into an existing front-end skill set, to add interactivity to front-end applications using React, work with platform-as-a-service providers like Firebase, and you'll learn how to build full backends using Express.js and Mongoose. The course also teaches how to structure data in MongoDB and how to build complex single place applications using Redux. -
Digital DesignerThe Toronto Star Sep 2014 - Jan 2016Toronto, Canada AreaDevelop tools, visualizations, and platforms for Canada's largest newspaper.Work also includes designed and developing tools for digital producers, editors, and reporters to better tell stories (templates include: timelines, charts, by the numbers graphics, tabbed content tool). Larger projects include building interactive games and microsite for long form features. -
Graphic DesignerIpolitics (Canada) Jun 2010 - Sep 2014Work alongside a team of reporters and editors to create compelling infographics, amusing galleries, and the occasional print product. Responsible for the company's visual identity and branding. Coordinate with the advertising and marketing department to build web and print advertisements for potential and current advertisers. -
Vice PresidentThe Fulcrum Publishing Society May 2012 - 2014Ottawa, OnServe as an executive member of the Fulcrum Publishing Society's board of directors
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BloggerMaclean'S On Campus Sep 2012 - Feb 2013Write a weekly blog on campus music and create the occasional infographic. See here: http://bit.ly/TUWBTf
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Chair, Cup Board Of DirectorsCanadian University Press May 2011 - 2013Facilitate monthly meetings with 9-person board of directors; draft and implement policy changes to the workings of the co-operative; liaise with member papers and industry professionals -
Production ManagerThe Fulcrum May 2010 - May 2011Ottawa, Canada AreaResponsible for the design/lay out a weekly 24–40-page publication
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Frequently Asked Questions about Jessie Willms
What company does Jessie Willms work for?
Jessie Willms works for The Guardian
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Jessie Willms's current role is SEO editor.
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Jessie Willms has skills like Blogging, Social Media, Wordpress, Graphic Design, Indesign, Web Development, Publishing, Journalism, Copy Editing, Newspaper, Publications, Css3.
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