Jessie Willms

Jessie Willms Email and Phone Number

SEO editor @ The Guardian
Canada
Jessie Willms's Location
Canada, Canada
Jessie Willms's Contact Details
About Jessie Willms

▫️ SEO, The Guardian US. ▫️ Co-founder, writer WTF is SEO?, a newsletter about search strategy for publishers. ▫️ Data and interactive journalism, Centennial College.Jessie Willms is a Toronto-based SEO editor at The Guardian US, and journalism instructor. Previously, she was the SEO editor at The Globe and Mail, Canada's national newspaper.She has developed her visual, programming, and teaching skills at some of Canada’s top newsrooms, and now runs data-skills workshops for journalists, while teaching data and interactive journalism at Centennial College. Now an SEO and audience editor, she continues to focus on use a variety of storytelling skills to connect with readers on any platform they might find our content. Core technical skills (web development): High level proficiency in HTML/CSS, Javascript and Python.Core SEO skills: On-page SEO best practises, proficiency tools such as Google Trends, Search Console, Glimpse, Keywords Everywhere and SEMRush.

Jessie Willms's Current Company Details
The Guardian

The Guardian

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SEO editor
Canada
Jessie Willms Work Experience Details
  • The Guardian
    Seo Editor
    The Guardian
    Canada
  • The Guardian
    Seo Editor
    The Guardian Dec 2023 - Present
  • Wtf Is Seo? | A Search Newsletter For Publishers
    Wtf Is Seo? | A Search Newsletter For Publishers
    Wtf Is Seo? | A Search Newsletter For Publishers Feb 2021 - Present
    The Internet
    WTF is SEO? is a newsletter about search for publishers. It helps you – whether your newsrooms know all the things about search or it’s just you doing it all – understand, prioritize and make actionable growth for your publication.Key responsibilities: ▫️ Prototyped and developed a weekly newsletter about search for news publishers. Write weekly on a range of topics including authorship for news publishers, topical authority, EEAT, and the latest Google news and trends.🗞️ Some of our best issues: https://www.seoforjournalism.com/p/authorship-seo-news-publishershttps://www.seoforjournalism.com/p/internal-links-backlinks-and-topicalhttps://www.seoforjournalism.com/p/creating-content-google-will-eatThe WTF is SEO? newsletter is an industry leader, and a must-read for any SEO working in news. Our audience includes readers from every major publication in the US, Canada, UK, with audiences in all fifty states and more than 100 countries around the world.https://seoforjournalism.com/
  • The Globe And Mail
    Visuals Editor
    The Globe And Mail Sep 2018 - Present
    Toronto, Canada Area
    ▫️ Responsible for the design, development and deployment of the premium newsletter, which provides in-depth and exclusive news on the cannabis sector in Canada.▫️ Used an analytics-first focus to decide where our coverage should go to connect with the right audiences.▫️ Developed subscriber-exclusive tools such as a calendar of events, FAQs and U.S. cannabis legalization opportunity tracker.▫️ Created and executed 8 conference calls and in-person roundtables for cannabis industry professionals which included 100+ people.▫️ Planned the 1-year anniversary celebration event and subsequent editorial content of Cannabis Pro which had 80+ attendees.▫️ Developed and led a data journalism training for the entire Globe newsroom, which focused on why reporters should use data in their reporting, how to use spreadsheets (Pivot tables, functions, etc.), and how to use open data and find stories in a data set
  • The Globe And Mail
    Seo And Audience Editor
    The Globe And Mail Jan 2020 - Dec 2023
    Toronto, Ontario, Canada
    Works on search/SEO within the audience growth team at The Globe. Key responsibilities include: ▫️ Establishing best practises for on-page SEO (including headlines, URLs, meta description and internal linking); ▫️ Develop and implement training for the newsroom and our external copy editing desk. Host monthly SEO workshops for copy editors. ▫️ Host monthly Google Trends training workshops for the newsrooms; ▫️ Train new staff on using SEO tools like Google Trends, Glimpse, Keywords Everywhere, Google Search Console and more. ▫️ Work in collaboration with our technical/site team to establish and implement best practises for technical SEO.
  • Centennial College
    Instructor
    Centennial College Sep 2018 - Present
    Toronto, Ontario, Canada
    Teach three journalism courses at Centennial:- Interactive journalism: Focusing on the skills journalists needs in 2021 (spreadsheets, data, maps, graphics, building interactive projects)- Data journalism: Building foundational skills to work with data and report with numbers (all things spreadsheets)- Audience + analytics: Understand what readers need, how to provide that content, and evaluate its success (newsletters, search, interpreting key audience metrics)
  • Centennial College
    Instructor
    Centennial College Sep 2018 - Present
    Toronto, Canada Area
    Courses taught: - Interactive journalism (Fall 2018, 2019, 2020)- Introduction to data journalism (Winter 2019, Fall 2020)- Data analytics + audience (Winter 2020, 2021)- Teach and motivate 25-30 undergraduate college students and post-grad university students each semester, focusing on interactive journalism and data journalism- Created the curriculum for the introduction to data journalism course for post-grad university students- Develop the content for the courses, from the outline and structure of the courses to the lesson plans, in-class exercises and activities
  • Juno College Of Technology
    Mentor (Data Analytics)
    Juno College Of Technology Nov 2016 - Present
    Toronto
    Mentor for Juno College of Technology's part-time Data Analytics course.*Previously* Past mentor for part-time Intro to Web Development and Advanced Web Development. Students learn:HTML5, CSS3 and responsive designPrecompiled syntaxes such as SassConverting professional designs to HTML/CSSBest practices for modern web developmentWebsite accessibility requirementsResponsive Web DesignIntro to JavaScript & jQueryAs a mentor, I provide help and feedback to students over of the 12-week course.
  • Cbc
    Senior Developer
    Cbc 2017 - Sep 2018
    Toronto, Canada Area
    Worked with reporters and editors to bring journalism to life in a variety of ways- Created an internal mapping tool for CBC News network- Developed and designed a feature around the Royal Wedding, which was prominently placed on the homepage (http://cbc.ca/news2/interactives/royal-annotations/)- Developed CBC’s “Beyond 94” project, which looks at truth and reconciliation in Canada (https://newsinteractives.cbc.ca/longform-single/beyond-94?&cta=1 ); tracking the progress of each call to action- Created an interactive map looking at the locations of residential schools across Canada (https://www.cbc.ca/news/indigenous/residential-school-interactive-map-beyond-94-1.4693413)- Built and executed a portfolio page for CBC news interactives project (https://newsinteractives.cbc.ca/)
  • Freelance Web Developer
    Jessiewill.Com
    Freelance Web Developer Jan 2016 - Mar 2017
    Toronto
    I am an experienced front-end web developer with experience working at Canada's largest newspaper, The Toronto Star, an online news startup, iPolitics.ca, and with a variety of small web development agencies.At the Star, I specialized in building compelling interactive graphics, long-form storytelling experiences, and tools for the newsroom. Freelancing, I specialize in building custom WordPress websites that are flexible, easy to update, and work on every device. I can design and code your next website from concept to completion. Currently accepting clients.
  • Out Of The Sandbox
    Technical Support
    Out Of The Sandbox Jul 2016 - 2017
    Toronto
    Out of the Sandbox themes are the best reviewed and most popular Shopify themes ever. As a technical support agent, I help customers update their Shopify stores and troubleshoot any potential issues by providing clear instructions and advice to merchants.
  • Hackeryou
    Student
    Hackeryou Apr 2014 - Dec 2016
    Toronto,
    Learn to code!Courses completed at HackerYou:HackerYou full-time boot camp (Spring, 2014)Description of the program (from HackerYou.com):HackerYou’s nine-week boot camp, covered HTML5, CSS3, responsive design, JavaScript, jQuery, APIs, and WordPress. The program is nine weeks long, five days a week from 10 am to 6 pm. — including 315 hours of class time, with hundreds of exercises, plus a weekly project.HackerYou part-time advanced JavaScript (Fall, 2014)Description of the program (from HackerYou.com):This course covers the fundamentals of JavaScript, and uses jQuery to select, interact and manipulate elements in the browser. Using hands-on, project and exercise-based learning, the course also covers topics including building modular and reusable code, working with HTML5 audio and video, integrating Google Maps, and working with AJAX, JSON, and APIs to pull data into our sites from other websites and services. HackerYou part-time full-stack (Fall, 2016)Description of the program (from HackerYou.com):This course introduces back-end languages and frameworks into an existing front-end skill set, to add interactivity to front-end applications using React, work with platform-as-a-service providers like Firebase, and you'll learn how to build full backends using Express.js and Mongoose. The course also teaches how to structure data in MongoDB and how to build complex single place applications using Redux.
  • The Toronto Star
    Digital Designer
    The Toronto Star Sep 2014 - Jan 2016
    Toronto, Canada Area
    Develop tools, visualizations, and platforms for Canada's largest newspaper.Work also includes designed and developing tools for digital producers, editors, and reporters to better tell stories (templates include: timelines, charts, by the numbers graphics, tabbed content tool). Larger projects include building interactive games and microsite for long form features.
  • Ipolitics (Canada)
    Graphic Designer
    Ipolitics (Canada) Jun 2010 - Sep 2014
    Work alongside a team of reporters and editors to create compelling infographics, amusing galleries, and the occasional print product. Responsible for the company's visual identity and branding. Coordinate with the advertising and marketing department to build web and print advertisements for potential and current advertisers.
  • The Fulcrum Publishing Society
    Vice President
    The Fulcrum Publishing Society May 2012 - 2014
    Ottawa, On
    Serve as an executive member of the Fulcrum Publishing Society's board of directors
  • Maclean'S On Campus
    Blogger
    Maclean'S On Campus Sep 2012 - Feb 2013
    Write a weekly blog on campus music and create the occasional infographic. See here: http://bit.ly/TUWBTf
  • Canadian University Press
    Chair, Cup Board Of Directors
    Canadian University Press May 2011 - 2013
    Facilitate monthly meetings with 9-person board of directors; draft and implement policy changes to the workings of the co-operative; liaise with member papers and industry professionals
  • The Fulcrum
    Production Manager
    The Fulcrum May 2010 - May 2011
    Ottawa, Canada Area
    Responsible for the design/lay out a weekly 24–40-page publication

Jessie Willms Skills

Blogging Social Media Wordpress Graphic Design Indesign Web Development Publishing Journalism Copy Editing Newspaper Publications Css3 Javascript Storytelling Proofreading Media Relations Html 5 Front End Microsoft Office Powerpoint Web Design Press Releases News Writing Event Planning Vegan D3.js Sass Copywriting Feature Articles Illustrator Newspapers Advertising Photography Editing Editorial Research Indie Rock Non Profit Volunteer Youth Entrepreneurship Jquery Cascading Style Sheets Psd To Wordpress Responsive Web Design Sublime Text Public Speaking Writing Html

Frequently Asked Questions about Jessie Willms

What company does Jessie Willms work for?

Jessie Willms works for The Guardian

What is Jessie Willms's role at the current company?

Jessie Willms's current role is SEO editor.

What is Jessie Willms's email address?

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What is Jessie Willms's direct phone number?

Jessie Willms's direct phone number is +164778*****

What are some of Jessie Willms's interests?

Jessie Willms has interest in Future Of Media, New Technology, Canadian Independent Music, Social Media, Education.

What skills is Jessie Willms known for?

Jessie Willms has skills like Blogging, Social Media, Wordpress, Graphic Design, Indesign, Web Development, Publishing, Journalism, Copy Editing, Newspaper, Publications, Css3.

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