Jessie Thomas

Jessie Thomas Email and Phone Number

VP of Marketing @ Highway @ Highway
Jessie Thomas's Location
Hendersonville, Tennessee, United States, United States
Jessie Thomas's Contact Details
About Jessie Thomas

Jessie is the Vice President of Marketing at Highway, a leading provider of carrier identity and access management solutions in the transportation industry. She has over thirteen years of experience in leading and executing effective marketing strategies that drive growth, brand awareness, and customer loyalty. As a HubSpot certified professional and a demand generation expert, Jessie oversees a diverse range of marketing functions, including digital, social media, email marketing, events, partnerships, analytics, and sales development. She is passionate about delivering data-driven and creative marketing solutions that align with the company's vision and goals. She has a proven track record of optimizing conversion metrics, reducing costs, increasing pipeline, and launching successful products and campaigns across multiple channels. She is also skilled in graphic design, content strategy, event planning, and CRM/marketing operations.

Jessie Thomas's Current Company Details
Highway

Highway

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VP of Marketing @ Highway
Jessie Thomas Work Experience Details
  • Highway
    Vp Of Marketing
    Highway Dec 2024 - Present
    Dallas, Texas, Us
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  • Highway
    Director Of Marketing
    Highway Apr 2024 - Dec 2024
    Dallas, Texas, Us
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  • Cargo Chief
    Director Of Marketing
    Cargo Chief Nov 2021 - Apr 2024
    San Francisco, California, Us
    • Oversee marketing strategy, partnerships, brand, and budget• Define, execute, and optimize multi-channel demand generation programs across digital, social media, email marketing, and events to drive brand awareness and generate a quality sales pipeline • Oversee the Sales Development team providing targeted contact lists, scripts, reporting, and leadership direction to drive demo meetings• Roll out revenue-generating partner marketing strategies and maintain relationships with 15+ integration and referral partners• Lead designer of Cargo Chief’s brand, website, sales materials, and graphics• Develop and maintain business performance reports and analytics for leadership and other stakeholders • Collaborate with Sales and Customer Success to develop process improvements, sales enablement materials, onboarding kits, automated email series, videos, and webinars• Manage website operations, HubSpot CRM, and marketing automation
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  • Docuphase
    Demand Generation Manager
    Docuphase Jan 2021 - Oct 2021
    Clearwater, Florida, Us
    • Enhanced digital marketing strategy reducing CPL by 60% and increasing pipeline by 187% in the first 90 days• Optimized conversion metrics through A/B testing and aligning content strategies with buyer life-cycle stages, improving conversion rates by 200%• Led the SDR team and managed the chatbot, improving conversion rates by 25%• Designed brand and campaign deliverables (webinar decks, emails, landing pages, ads, imagery, and content)• Managed event planning, strategy, logistics, and messaging• Owner of Salesforce CRM and HubSpot marketing operations• Tracked and reported KPIs, ROI, and marketing funnel analysis • Direct report to Content Marketing Manager
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  • Benefithub
    Marketing Planning Manager
    Benefithub Oct 2018 - Jan 2021
    New York, Ny, Us
    • Managed overall marketing strategy to drive global growth through product marketing, email, digital, content, and strategic partnerships• Created go-to-market launch strategies alongside key stakeholders to effectively roll out key product launches• Strategized and managed project timelines and direction to the global marketing team regarding project requirements, objectives, and deadlines• Developed effective tracking and measurement procedures to ensure campaign effectiveness and large-scale reporting on ROI• Holistically analyzed performance data and user survey feedback to optimize marketing, sales, and product-related funnel stages• Identified modifications to campaigns and messaging based on data, analysis, and best practices• Reviewed market landscape, forecasted market trends and managed in-depth insight on competition• Direct report to two full-time interns and marketing analyst
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  • Avidxchange, Inc.
    Marketing Campaign Manager
    Avidxchange, Inc. Aug 2017 - Sep 2018
    Charlotte, Nc, Us
    • Built a holistic approach to revenue marketing by creating various campaigns that drive repeatable, predictable, and scalable results contributing to 70% of sales• Managed and executed multi-channel inbound and outbound marketing campaigns consisting of email, webinars, events, partner marketing, social media, direct mail, and digital marketing • Conducted campaign testing, including A/B testing, to continually improve campaign efficiency and accelerate the sales cycle • Partnered with Product Marketing to leverage positioning, messaging, and personas to sales qualified leads. • Collaborated with Marketing Operations and Growth Operations to develop reports and dashboards to demonstrate campaign progress and continually refined processes to improve overall KPIs.
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  • Sona Medspa
    Marketing Content Manager
    Sona Medspa Jan 2015 - Aug 2017
    Charlotte, North Carolina, Us
    • Developed, managed, and executed various B2C marketing campaigns for lead generation through various channels: email, digital marketing, traditional marketing, social media, blogging, and events • Managed and negotiated traditional media buying for 8 regions generating 1,100+ leads per month with 200-300% ROI• Oversaw $2M+ media advertising budget and a $6M+ digital advertising budget generating 4,500+ leads per month• Created, wrote and produced all radio and tv commercials in house• Sole writer for the Sona MedSpa Blog and The Dermatology Center Blog utilizing SEO, link building and strategic call-to-actions for lead generation • Managed online reputation utilizing BirdEye to manage real-time reviews, feedback, and generate more positive reviews across all platforms• Strategized and wrote content for all email marketing campaigns• Developed, created content and managed www.dermskin.com • Built and managed landing pages in HubSpot for lead generation• Implemented and trained 40+ employees on Salesforce in 18 Sona centers
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  • Elk Products, Inc.
    Marketing Coordinator
    Elk Products, Inc. Feb 2013 - Dec 2014
    Connelly Springs, North Carolina, Us
    • Managed 35+ sales reps in the US, Canada, and Puerto Rico • Communicated new product information, customer inquiries, regional sales performance, and conducted sales and product training regularly to sales • Managed $500K marketing budget• Developed and launched marketing campaigns for 12 new products and various existing products to internal sales and distribution partners• Rebranded, designed and managed company website, blog, and social media• Designed and managed distribution of product brochures, product catalog and other marketing and sales materials• Managed and ordered promotional materials for sales and events• Coordinated, planned, and attended trade shows and sales trainings in the US, Canada and Puerto Rico• Developed and coordinated regional trainings and webinars for Sales, Distributors, and Installers• Wrote, distributed, scheduled press releases and press conferences to local, national, and global media partners
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  • Curtis Media - Foothills Radio Group
    Business Development Specialist
    Curtis Media - Foothills Radio Group May 2012 - Feb 2013
    Lenoir, Nc, Us
    • Managed 30+ accounts with customized proposals, contracts and services• Prospected new accounts daily• Wrote and produced radio commercials• Consulted clients on event marketing, social media, advertising and other marketing tools to increase business
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  • Watauga County Habitat For Humanity
    Public Relations Intern
    Watauga County Habitat For Humanity Aug 2011 - May 2012
    • Created flyers, newsletters, communication audit • Wrote press releases and PSAs for their 2012 Habitat House• Main contact with the media• Updated social media, website, and blog• Assisted on writing grants
  • Wasu
    Traffic And Continuity Director
    Wasu May 2011 - May 2012
    Us
    • Scheduled the underwriting logs everyday • Managed billing and invoices• Assisted Sales and Production Department• Assisted in planning and promoting the 40th Anniversary of WASU
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  • Wasu
    On-Air Talent
    Wasu Sep 2010 - May 2012
    Us
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  • First Presbyterian Of Boone
    Youth Intern
    First Presbyterian Of Boone May 2010 - May 2011
    • Planned and coordinated youth events for 40+ youth • Created calendars and newsletters
  • Appalachian Sports Network
    Broadcast Intern
    Appalachian Sports Network Oct 2009 - Dec 2010
    • Interviewed 50 athletes• Wrote, edited, and produced the Scholar Athlete Report every week• Football Tailgate reporter on radio and GoASUTV• Video reporter for volleyball and field hockey pre-season on GoASUTV

Jessie Thomas Skills

Social Media Public Relations Marketing Advertising Customer Service Sales Social Networking Social Media Marketing Management Public Speaking Microsoft Office Blogging Editing Newsletters Facebook Marketing Strategy Microsoft Excel Radio Adobe Creative Suite Broadcast Writing Powerpoint Marketing Communications Fundraising Research Budget Management Sound Final Cut Pro Audio Indesign Excel Negotiation Video Editing Blog Marketing Css Html Photoshop Illustrator Data Analysis Strategic Planning Roi Strategies Go To Market Strategy Product Marketing Software As A Service Marketing Management International Marketing B2b Marketing Web Analytics Market Research

Jessie Thomas Education Details

  • Appalachian State University
    Appalachian State University
    Marketing
  • Kellar Radio Talent Institute
    Kellar Radio Talent Institute
    Certified Radio Marketing Professional By Rab

Frequently Asked Questions about Jessie Thomas

What company does Jessie Thomas work for?

Jessie Thomas works for Highway

What is Jessie Thomas's role at the current company?

Jessie Thomas's current role is VP of Marketing @ Highway.

What is Jessie Thomas's email address?

Jessie Thomas's email address is jb****@****nge.com

What is Jessie Thomas's direct phone number?

Jessie Thomas's direct phone number is +181377*****

What schools did Jessie Thomas attend?

Jessie Thomas attended Appalachian State University, Kellar Radio Talent Institute.

What skills is Jessie Thomas known for?

Jessie Thomas has skills like Social Media, Public Relations, Marketing, Advertising, Customer Service, Sales, Social Networking, Social Media Marketing, Management, Public Speaking, Microsoft Office, Blogging.

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