Pepper Group is a full-service, B2B-focused marketing agency helping clients achieve successful marketing results through strategic consultation and planning as well as award-winning creative campaign execution.

Farm Foundation is a nonprofit organization focused on serving the agriculture industry and rural communities.~Oversaw all aspects of marketing and communications, including developing strategy and implementing day-to-day management of programs and campaigns on all digital and analog platforms~Support fundraising and event objectives~Manage team and budget resources to accomplish goals~Carefully tracked and measured all outcomes~Led a brand refresh effort, including new key messaging, creative approaches and website, to strengthen the organization’s differentiation and better convey its aspirational value

Founded in 2017, Tillable is an agtech startup that is revolutionizing the way farmland is acquired, rented and cared for. ~Successfully launched the company and its key offering, the Hassle-Free Lease, to a market that required education and motivation to try a completely new way of conducting farmland rental~Built the marketing function from the ground up, including: branding and messaging; tactical planning, budget direction and execution; establishing strategic goals and measures of success; identifying and managing external partners; and creating a world-class team~Devised and managed a fully integrated marketing approach with the primary goals of lead generation and awareness building. Digital: launched new website; overhauled digital ad strategy; tested and implemented a variety of tools for attracting leads and improving conversions. PR & Content: hired and managed external PR agency, resulting in placements in Forbes, Bloomberg & others; developed and managed content creation & organic social media strategy. Traditional: provided strategic direction and managed internal and external resources for direct mail campaigns; in-market radio, out of home and newspaper campaigns; and events. Planning, Measurement & Oversight: implemented appropriate dashboards to measure all efforts; devised and managed the overall marketing budget, based on CAC and expected ROI; provided regular review and adjustments based on results.

Pepper Group is a full-service, B2B-focused marketing agency helping clients in a wide variety of industries achieve successful marketing results through strategic consultation and planning as well as award-winning creative campaign execution.Executive Leadership~Contribute to the overall direction and success of the organization as a key member of the Leadership Team~Lead the Account Services team and responsible for onboarding, training, and development, or ensuring this takes place via assigned Account Directors. Client Strategy & Development~Formulate and execute the development strategies for clients ranging in scope and complexity; includes the creation of strong brand platforms and integrated marketing plans~Ensure that client relationships are positive and stable~Lead client engagements; advise clients on optimal marketing initiatives and ensure alignment between client’s overall strategy and marketing execution; review client marketing strategies and recommend improvements~Create and present final brand platforms and marketing plans to agency teams and clients~Responsible for strategic relationships with senior client contacts~Responsible for developing new business opportunities; writing proposals; presenting and selling projects; and overseeing others in these activities~Develop monthly and annual forecasts; responsible for achieving projected revenueTeam Management~Responsible for overall account team career and skills development.~Review campaign conceptual directions to ensure strategic marketing objectives remain in focus~Review estimates, quotes and unquoted invoices to ensure budget requirements are met~Reviews major initiative, plans and creative strategies before submission to clients~Ensure client needs are properly and efficiently staffed~Ensure that financial management of accounts meets agency standards.~Lead in agency/client contract negotiations & participate in agency/client performance reviews

Strategic Marketing Consulting~Architected marketing and sales strategies for clients ranging in scope and complexity; included the creation of strong brand/messaging platforms, development of sales objectives and integrated marketing plans grounded in financial and market analysis, and general business consultation~Reviewed major initiatives, plans and creative strategies before submission to clients to ensure strategic objectives remain in focus~Developed expertise in clients’ brands, products and/or services, as well as clients’ marketplaces and developments in the business of marketing, including learning about new resources, approaches and ideas and applying them accordinglyAccount Leadership~Provided clients with continual access to senior leadership to address challenges, celebrate successes and share ideas~Trained and mentored account managers to help them provide the highest level of customer service while being grounded in strong strategic thinking~Supported new business efforts through confident representation of agency capabilities ~Led in proposal development and budget negotiations with assigned clients

Strategic Marketing Consulting~Formulated and executed marketing and sales strategies for clients ranging in scope and complexity~Reviewed major initiatives, plans and creative strategies before submission to clients to ensure strategic objectives remain in focus~Developed expertise in clients’ brands, products and/or services, as well as clients’ marketplaces ~Acted as Marketing Director for a key strategic client, overseeing all aspects of marketing communication including budgets, strategic planning, tactical execution and sales supportAccount Management & Customer Service~Responsible for the success and growth of all client/agency relationships, ensuring clients had a positive and productive experience working with the agency~Provided clients with continual access to senior leadership to address challenges, celebrate successes and share ideasLeadership~Oversaw the 4-person account team and guided them in career and skills development, as well as the management of projects and client relationships~As part of the Leadership Team, helped guide the strategic direction and growth of the agencyFinancial Management & Sales Support~ Ultimately responsible for the financial health and performance of all projects/clients; recommended course corrections and improvements to maximize value to the agency~Developed monthly and yearly forecasts for accounts~Supported new business efforts through confident representation of agency capabilities ~Led in proposal development and budget negotiations with agency clients

~Developed brand/messaging platforms and integrated marketing plans~Became a resource for other account team members in their strategic planning efforts~Managed all aspects of projects for assigned clients, including branding/identity projects, websites, print, direct mail campaigns, trade show promotions, video, public relations, product launches, etc.~Developed strong relationships to ensure client collaboration and ultimate satisfaction~Responsible for meeting AGI goals for each client and continual sales efforts to achieve those goals~Responsible for profitability and professional execution of all projects and ensuring projects were completed on-time and on-budget

~Responsible for the success of Simply Beautiful®, one of the first consumer brands in gardening, as well as the national launch of the Burpee Home Gardens® vegetable plant brand~Involved in every part of brand development—from the first brainstorming meetings, through test marketing, to launch, with more than 9.4 million branded units in the market in the first year~Managed one direct report as well as an external marketing communications agency~Responsible for yearly strategic and marketing plans~Budget and financial management, including P&L responsibility~Spokesperson for Burpee Home Gardens to consumer and trade media, and gave numerous print and on-camera interviews

~Managed development and execution of yearly marketing plans for several key areas of the company, including the Ball FloraPlant, Darwin Perennials and Ball trade brands~Responsible for the development of marketing materials and activities, including catalogs, sell sheets, point-of-purchase materials, advertising, public relations, websites, trade shows, etc.~Led the company’s new product naming process, and conducted market research as necessary to inform strategic decisions~Managed outside resources when necessary to accomplish objectives~Managed marketing budgets for all assigned business units

~Managed all aspects of corporate public relations efforts, including budget, strategic planning, execution and reporting of communications targeted to trade and consumer audiences~Served as primary contact for all media inquiries and acted as company spokesperson~Wrote, designed, produced and distributed press releases, media kits, articles and other materials; arranged interviews and prepared subjects for interviews; planned and conducted media tours and special events; and managed multiple outside agencies to execute PR tactics~Consulted with the Human Resources department to facilitate and improve internal communications plans and tactics~Served as marketing Account Executive for several internal clients to manage projects including ads, brochures, catalogs and websites through the internal marketing communications agency.

~Responsible for tactical execution of corporate public relations efforts, including production and distribution of press releases and media kits; media tour and special event planning; and interview scheduling and preparation~As marketing Account Executive, worked with one internal client to manage projects such as ads and catalogs through the internal marketing communications agency

~Coordinated all aspects of the company’s participation in trade shows in conjunction with the Trade Show Manager, and performed other administrative duties as required