Created corporate marketing, communication, and sales campaigns for 5 magazines, 9 websites, 2 events, and 1 web reality series. Led 5-member team.• Produced media kits and sales sheets that defined each vertical market. Resulted in a 40% increase in online sales and 100+ new advertisers in one year.• Increased gift subscription sales 40% from 2009 to 2010 through aggressive cross-promotion.• Developed and executed integrated market launch of a video website. Resulted in 40,000+ average monthly visitors.• Increased Facebook “Likes” 30% in six months by introducing social media guidelines. • Saved $170k in production costs over two years.

Budgeted, forecasted, analyzed, and tracked monthly ad sales and year-to-date revenue (60+ issues per year). Supervised ad placement in each magazine (5-7 issues per month).• Streamlined vertical operations by standardizing ad sales process and eliminating wasteful production practices.• Awarded performance-based bonuses.• Hired and trained sales & marketing coordinators.

Identified advertising prospects by maintaining a database of competitors and trends. Prepared materials and acted as brand ambassador at in-house events and trade shows.

Edited and proofread press releases. Gathered film & tv credits and stills for PR campaigns. Tracked press clippings.

Served as liaison between clients and staff. Assisted producing department.