Jessie Gaba Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

Greater Atlanta Area

• Developed and implemented multi-platform media campaigns.
• Specialized in out-of-home (OOH), experiential, programmatic digital out-of-home and mobile initiatives.
• Served as project manager to facilitate collaboration between cross-functional teams; managed workflow between account, strategy, creative, production, data science and finance teams.
• Worked with agencies and brands to deliver on campaign goals in a fast-paced environment.
• Lead Atlanta team; oversaw direct reports at the planner, senior planner and director level.
• Assisted c-suite with tactical and strategic business forecasting.

Atlanta, GA

• Directed the execution of multi-platform media campaigns for agencies and brands.
• Developed strategic and creative media solutions to answer specific business needs and increase advertising effectiveness/ROI. Delivered carefully researched campaigns custom fit to the specific brand and target.
• Served as project manager for each campaign; facilitated cross-team collaboration throughout the campaign lifecycle from strategy and planning through execution and post-campaign reporting.
• Oversaw local, regional, and national campaigns.
• Supervised media planners and coordinators to ensure team met client deadlines, budgets, and service requirements.
• Trained new hires, reviewed proposals, and supervised external communications.

Atlanta, GA

• Assisted in the planning, development and execution of traditional, nontraditional and experiential OOH advertising programs.
• Managed and created media proposals to meet deadline and budget requirements. Utilized third-party data and consumer analytics to deliver campaigns custom fit to each brand and audience.
• Contracted media buys and negotiated with external partners to deliver maximum ROI for clients.
• Fostered and maintained strong relationships with clients, external media partners and internal teams.

Atlanta, Georgia

• Supported campaign preparation, implementation, and completion for traditional and nontraditional OOH campaigns.
• Worked with media directors to launch campaigns, monitor client spend, and evaluate media placement.
• Cultivated relationships with external partners and managed vendor correspondence for all campaigns.

London, United Kingdom

• Assisted the internal and external communications teams
• Composed draft of the Human Rights Policy and Supplier Guiding Principles
• Generated toolkit for “Corporate Responsibility and Sustainability” in Action Week
• Prepared Q3 corporate responsibility and sustainability newsletter
• Created the Summer 2012 supply chain newsletter
• Drafted internal communications for employee Intranet

Atlanta, GA

• Drafted press releases and media alerts for restaurant and lifestyle clients
• Monitored online and print media
• Managed and updated social media accounts for various clients on a daily basis
• Assisted with the launch of Gilt City Atlanta
• Helped with various photo shoots and events

• Assisted the team in the areas of government relations, community relations, media relations and internal communications.
• Drafted internal communications for facility Corporate Responsibility and Sustainability Champions
• Played significant coordination role in the 2010 National Black Arts Festival
• Generated media contact lists for all facilities in Georgia and Alabama
• Gathered press clippings for Johnston Legacy Scholarship recipients in Georgia and Alabama
• Conducted research for a state and major city legislative review

Master Of Arts In Journalism And Mass Communication, Advertising And Public Relations Concentration, Communication, Journalism, And Related Programs

Activities and Societies: PRSSA

Bachelor Of Arts In Journalism For Public Relations, Italian Minor, New Media Certificate, Communication, Journalism, And Related Programs

Activities and Societies: Chi Omega, PRSSAUGA Cannes Film Festival Study Abroad, 2010 Maymester program spent studying in Cannes and.