Jessie Gibson Email & Phone Number

Brooklyn, New York, Us

Championed the overarching data strategy and architected a sophisticated MarTech stack, laying the foundation for comprehensive omni channel user tracking and analytics, including mobile applications, the principal website, specialized event site, e-commerce systems, email/push/in-app messaging, paid media, and customer success initiatives. This strategic blueprint enabled a seamless privacy orchestration and data infrastructure that was crucial for multi-dimensional customer journey analytics.Led the hands-on implementation and management of the client's MarTech tools (including Segment, CustomerIO, Branch, Mixpanel, Klaviyo) and various paid media channels. Efforts were focused on synthesizing these technologies into a unified operational flow, channeling data into a data warehouse, and ensuring data integrity and accessibility.Engaged in collaborative efforts with cross-functional teams to architect and institute a cutting-edge data infrastructure that enabled sophisticated event streaming, marketing automation, customer journey analytics, and a fortified data warehouse, resulting in unparalleled customer insights for the client.Enhanced data operations through the implementation of Reverse ETL processes, facilitating data movement from data warehouse and CDP Segment, thereby improving data utility and system interoperability.Initiated the creation of custom connectors for various Customer Data Platforms (CDPs), strengthening the data ecosystem for the client.Displayed strong command of Python for the design and maintenance of intricate data pipelines and automation processes, essential for robust data management.Took charge of the data lifecycle management, assuring smooth progression from development to staging, and finally to production environments leveraging

Boulder, Colorado, Us

-Work with Head of Growth on the creation of a business development playbook-Foster interest through community development on YouTube, LinkedIn, StackOverflow, & Twitch-Build and manage paid search/social/display advertising to acquire developer partners- Ran multivariate testing to optimize messaging across a number of platforms. (LinkedIn, YouTube, Twitter, Facebook, Instagram, Reddit, Google)

New York, Ny, Us

-Support traffic and distribution, including 100m web impressions, 20m video views, & 187k Instagram followers-Designed, deployed, and maintained digital products for Thirsty, including CMS implementation and related micro-sites, holiday gift guides, as well as testing of messaging and creative across social media platforms.-Assist in the hiring, training, and management of a 25-person team (writers, developers, designers)-Craft and present pitch decks for co-branded partnerships, helping develop business line-Collaborate with clients like Bacardi, Woodford Reserve, Jack Daniel’s, Jagermeister, and more on co-marketing, native and brand advertising, and event sponsorship

Las Vegas, Nv, Us

Developed a variety of marketing pages using WordPress as a CMSUtilized Amazon LightSail to host business website and AWS to host web applicationBuilt, tested messaging, and optimized user-facing newsletters using MailChimpWrote and deployed transaction email for the web application using Amazon SESManaged Social Media Agency and Public Relations agency to build go-to-market strategy. Worked with a designer to build convention booth, oversaw launch of iOS & andriod app at MJBizCon

-Managed customer acquisition and growth efforts, including paid search, content strategy, drip campaigns, social media, landing page optimization, and partnerships- Implemented multivariate testing on creative and messaging to improve landing page conversion and user onboarding rates.-Worked with a variety of clients and partners on growth and monetization, including CBS Sports and Forbes- I worked with the Product team to develop a go-to-market strategy for iOS app for football season.

Marketing & Product Development (consulting) 2014 – 2016▪ Created and managed website development and content for branded websites across multiple markets in United States.▪ Developed B2B acquisition strategy in New York, building vendor referral relationships▪ Managed $1.2m in annual paid advertising, doubling overall revenue 2x year-over-year▪ Promoted use and implementation of cloud-based access control and video products▪ Used A/B & multi-variate testing to optimize emails/ads/landing pages and websites.▪ I lead the Consolidated multiple web servers to AWS multiple EC2. ▪ I developed messaging and go to market strategy for new products that TNS offered.

Las Vegas, Us

Las Vegas, Nv, Us

Las Vegas, Us

• Built and maintained templates for forecasting, budgets, and P&Ls that were used across all departments.• Worked stakeholders across different departments to ensure proper reporting, forecasting, and budgeting. • Created automation for marketing team for event pro forma and P&L’s.• Collaborated with Nevada Gaming Agents to pull data to explain variances in gaming to stay in compliance with Nevada Gaming regulations.

Monroe, La, Us

Bachelor'S Degree, Finance

Certificate, Front End Web Development