Jessie Gibson

Jessie Gibson Email and Phone Number

Senior Data Engineer Consultant -CDP integration, data infrastructure,End-to-End MarTech Stack Architect @ Part and Sum
Jessie Gibson's Location
New York, New York, United States, United States
Jessie Gibson's Contact Details
About Jessie Gibson

Jessie Gibson is a Senior Data Engineer Consultant -CDP integration, data infrastructure,End-to-End MarTech Stack Architect at Part and Sum. He possess expertise in social media marketing, online advertising, email marketing, marketing strategy, digital marketing and 50 more skills.

Jessie Gibson's Current Company Details
Part and Sum

Part And Sum

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Senior Data Engineer Consultant -CDP integration, data infrastructure,End-to-End MarTech Stack Architect
Jessie Gibson Work Experience Details
  • Part And Sum
    Senior Data & Analytics Engineer
    Part And Sum Mar 2020 - Present
    Brooklyn, New York, Us
    Championed the overarching data strategy and architected a sophisticated MarTech stack, laying the foundation for comprehensive omni channel user tracking and analytics, including mobile applications, the principal website, specialized event site, e-commerce systems, email/push/in-app messaging, paid media, and customer success initiatives. This strategic blueprint enabled a seamless privacy orchestration and data infrastructure that was crucial for multi-dimensional customer journey analytics.Led the hands-on implementation and management of the client's MarTech tools (including Segment, CustomerIO, Branch, Mixpanel, Klaviyo) and various paid media channels. Efforts were focused on synthesizing these technologies into a unified operational flow, channeling data into a data warehouse, and ensuring data integrity and accessibility.Engaged in collaborative efforts with cross-functional teams to architect and institute a cutting-edge data infrastructure that enabled sophisticated event streaming, marketing automation, customer journey analytics, and a fortified data warehouse, resulting in unparalleled customer insights for the client.Enhanced data operations through the implementation of Reverse ETL processes, facilitating data movement from data warehouse and CDP Segment, thereby improving data utility and system interoperability.Initiated the creation of custom connectors for various Customer Data Platforms (CDPs), strengthening the data ecosystem for the client.Displayed strong command of Python for the design and maintenance of intricate data pipelines and automation processes, essential for robust data management.Took charge of the data lifecycle management, assuring smooth progression from development to staging, and finally to production environments leveraging
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  • Misty Robotics
    Special Growth Projects
    Misty Robotics Feb 2019 - Nov 2019
    Boulder, Colorado, Us
    -Work with Head of Growth on the creation of a business development playbook-Foster interest through community development on YouTube, LinkedIn, StackOverflow, & Twitch-Build and manage paid search/social/display advertising to acquire developer partners- Ran multivariate testing to optimize messaging across a number of platforms. (LinkedIn, YouTube, Twitter, Facebook, Instagram, Reddit, Google)
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  • Thirsty Media Inc
    Co-Founder
    Thirsty Media Inc May 2014 - Nov 2019
    New York, Ny, Us
    -Support traffic and distribution, including 100m web impressions, 20m video views, & 187k Instagram followers-Designed, deployed, and maintained digital products for Thirsty, including CMS implementation and related micro-sites, holiday gift guides, as well as testing of messaging and creative across social media platforms.-Assist in the hiring, training, and management of a 25-person team (writers, developers, designers)-Craft and present pitch decks for co-branded partnerships, helping develop business line-Collaborate with clients like Bacardi, Woodford Reserve, Jack Daniel’s, Jagermeister, and more on co-marketing, native and brand advertising, and event sponsorship
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  • Greenery Map Cannabis Search Engine
    Growth Consultant
    Greenery Map Cannabis Search Engine Jan 2017 - May 2019
    Las Vegas, Nv, Us
    Developed a variety of marketing pages using WordPress as a CMSUtilized Amazon LightSail to host business website and AWS to host web applicationBuilt, tested messaging, and optimized user-facing newsletters using MailChimpWrote and deployed transaction email for the web application using Amazon SESManaged Social Media Agency and Public Relations agency to build go-to-market strategy. Worked with a designer to build convention booth, oversaw launch of iOS & andriod app at MJBizCon
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  • Sideprize
    Head Of Digital Marketing & Growth
    Sideprize Oct 2015 - Dec 2016
    -Managed customer acquisition and growth efforts, including paid search, content strategy, drip campaigns, social media, landing page optimization, and partnerships- Implemented multivariate testing on creative and messaging to improve landing page conversion and user onboarding rates.-Worked with a variety of clients and partners on growth and monetization, including CBS Sports and Forbes- I worked with the Product team to develop a go-to-market strategy for iOS app for football season.
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  • Top Notch Security
    Product Marketing Manager
    Top Notch Security Feb 2014 - Oct 2016
    Marketing & Product Development (consulting) 2014 – 2016▪ Created and managed website development and content for branded websites across multiple markets in United States.▪ Developed B2B acquisition strategy in New York, building vendor referral relationships▪ Managed $1.2m in annual paid advertising, doubling overall revenue 2x year-over-year▪ Promoted use and implementation of cloud-based access control and video products▪ Used A/B & multi-variate testing to optimize emails/ads/landing pages and websites.▪ I lead the Consolidated multiple web servers to AWS multiple EC2. ▪ I developed messaging and go to market strategy for new products that TNS offered.
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  • Umbrella Marketing Group, Inc
    Co-Founder – Marketing & Product Development
    Umbrella Marketing Group, Inc Mar 2009 - Oct 2014
  • Hard Rock Hotel
    Senior Financial Analyst
    Hard Rock Hotel Feb 2008 - Sep 2009
    Las Vegas, Us
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  • American Casino & Entertainment Properties
    Marketing Analyst
    American Casino & Entertainment Properties Jan 2007 - Jan 2009
    Las Vegas, Nv, Us
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  • Hard Rock Hotel & Casino, Las Vegas
    Finance Analyst
    Hard Rock Hotel & Casino, Las Vegas Mar 2004 - Jan 2007
    Las Vegas, Us
    • Built and maintained templates for forecasting, budgets, and P&Ls that were used across all departments.• Worked stakeholders across different departments to ensure proper reporting, forecasting, and budgeting. • Created automation for marketing team for event pro forma and P&L’s.• Collaborated with Nevada Gaming Agents to pull data to explain variances in gaming to stay in compliance with Nevada Gaming regulations.
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  • Qwest Communications
    Release Program Manager
    Qwest Communications Sep 1999 - Oct 2000
    Monroe, La, Us
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Jessie Gibson Skills

Social Media Marketing Online Advertising Email Marketing Marketing Strategy Digital Marketing Advertising Strategy Online Marketing Budgets Strategic Planning Business Development Market Analysis Entrepreneurship Marketing Communications Direct Marketing Microsoft Office Microsoft Excel Forecasting Database Marketing Analysis Microsoft Word Brand Management Competitive Analysis Mysql Php Search Engine Optimization Linux Cloud Computing Sql Analytics Marketing Brand Development Social Media Event Management New Business Development Lead Generation Social Networking Management Sem Crm Mobile Marketing Integrated Marketing Marketing Management Public Relations Strategic Partnerships Product Development Powerpoint Market Research E Commerce Market Planning Excel Promotions Budgeting Word Visual Basic

Jessie Gibson Education Details

  • University Of Colorado Boulder
    University Of Colorado Boulder
    Finance
  • Flatiron School
    Flatiron School
    Front End Web Development

Frequently Asked Questions about Jessie Gibson

What company does Jessie Gibson work for?

Jessie Gibson works for Part And Sum

What is Jessie Gibson's role at the current company?

Jessie Gibson's current role is Senior Data Engineer Consultant -CDP integration, data infrastructure,End-to-End MarTech Stack Architect.

What is Jessie Gibson's email address?

Jessie Gibson's email address is je****@****plv.com

What is Jessie Gibson's direct phone number?

Jessie Gibson's direct phone number is +170255*****

What schools did Jessie Gibson attend?

Jessie Gibson attended University Of Colorado Boulder, Flatiron School.

What are some of Jessie Gibson's interests?

Jessie Gibson has interest in Networking, New Technology, Bike Riding, Snowboarding, Civil Rights And Social Action, Education, Environment, Dining Out, Arts And Culture.

What skills is Jessie Gibson known for?

Jessie Gibson has skills like Social Media Marketing, Online Advertising, Email Marketing, Marketing Strategy, Digital Marketing, Advertising, Strategy, Online Marketing, Budgets, Strategic Planning, Business Development, Market Analysis.

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