Hi, I’m Jess. I write copy, editorial and SEO/technical content for a wonderful, varied bunch of clients.My latest work (ongoing) is an SEO landing page refresh for a major UK insurance broker. 200+ pages, rewritten for TOV, targeting specific SEO performance metrics. We've seen impressive results so far.**Who I work with**Current and recent clients include Superscript (editorial), FECTAR (messaging framework), AUCTA (messaging framework), ManageXR (messaging framework), Visa UK (employee comms), Simply Business (copy/editorial/SEO content/proofreading), EY (financial education/sub-editing), StrideUp (copy/content), Willis Towers Watson (copy), Currys PC World (SME editorial) and GoDaddy (editorial).**What I do**I help companies get their content to the top of the search engine results pages (SERPS), while maintaining tone of voice. That, plus making their content clear and actionable. I have a 14-year background in technical writing, mainly working in financial services. - rebranding, building and nurturing tone of voice - technical copywriting- web copy refresh- SEO copy/editorial - customer comms- eCRM copy (including email newsletters)- award entry writing - SMS copy- branded blog editorial - animation/video scripting - ghost writing- print comms (the list goes on)I’m experienced in financial services (FS) and regulatory writing, with a keen eye for compliance. From pensions and tax to banking, insurance and the startup community, I've written it. **Where I learned**Before a fast-developing career client-side at Simply Business, I cut my agency teeth at Dare and Willis Towers Watson, with a mix of FS, FMCG, independent, blue chip and technology sector experience. My agency clients have included ITV, B&Q, Sainsburys, Barclaycard, Barclays, Aviva, Sony, Diageo, BMW and the Post Office. I have an A* / 2:1 education background, with prizes for achievement in English. **Why I do it**An ideal day for me is getting the brief from a despondent SEO/content team and delivering a bang-on-tone-of-voice piece that flies up the SERPS. Creating, nurturing and refreshing evergreen content is second nature, and I love dropping by my clients, checking in on their aspirations for the quarter. I push all my content to work just as hard as their busy teams do. I see the beauty in the detail, and the devil in the unconsidered. I live to proofread (it's a sickness, isn't it?), I know how to give/take thorough feedback, and I find real joy in a well-placed full stop.