I am a driven and results oriented human insights researcher and strategy analyst with 20 years of experience. I have worked with market leaders across various industries, including ABInBev, Bank of America, Coca-Cola, Bacardi, Newell Rubbermaid, AT&T, Sprint, Capital One, NASCAR, Michelin, Georgia Pacific, General Motors, among others. I joined The Coca-Cola Company as the Senior Manager of Commercial Research on the Shopper & Commercial Insights team. In this role I built a holistic understanding of shoppers, market dynamics, and industry-leading research and analytic capabilities in collaboration with Coca-Cola partners in Commercial & Revenue Growth Management Leadership to the benefit of Coca-Cola North America. In my current role at Coca-Cola, I am responsible for high-profile internal consulting engagements that define key elements of our strategy. The work spans commercial, portfolio strategy development and execution, and system leadership. I collaborate across the business, turning ambiguous questions into data-driven high-impact analysis and problem & solution framework that drives action. I have executed the PM role, crafted the strategic narrative, and lead organizational socialization across engagements. During my time with Kantar Millward Brown I focused on both executing best-in-class research based on client consultation with a commitment to strong research design, project quality, operational excellence and research optimization as well as delivering analytics that provide actionable recommendations. I managed a variety of studies, including concept testing and conjoint studies, as well as extensive tracking, copy testing, and media work with consumer packaged goods, telecomm, automotive, and financial clients.I've had the opportunity to live and work in the Atlanta, Toronto, Detroit and Santa Monica Kantar offices. I hold a Bachelor of Business Administration from Goizueta Business School at Emory University in marketing and organization & management.