Jessie Landon Dixon Email & Phone Number

Atlanta, Georgia, United States

Effectively leads a team of four on the Brand (Corporate) Marketing Team, ensuring the timely and high-quality delivery of all marketing requirements in a dynamic environment. Collaborates closely with management and sales to devise and oversee the execution of both short- and long-term marketing strategies. Coordinates diverse marketing initiatives, encompassing direct marketing, advertising, public relations, partner marketing, and sales promotion programs. Cultivates positive relationships with agencies, industry associations, and media to stay abreast of the latest developments in marketing and advertising. Directs the development and upkeep of multiple company websites, newsletters, and CRM campaigns.

Atlanta, Georgia, United States

Executes effective branding strategies that align with a company’s overallgoals and values, to help differentiate our products and services in the marketthrough creative messaging, design, and marketing initiatives.• Established brand guidelines, messaging frameworks and visual identitysystems across all touchpoints.• Develop and implement brand strategies that align with the company’sgoals and objectives.• Collaborates with cross-functional teams to develop and executemarketing campaigns, including creating mood boards, writing narrativesfor each project proposal, creating templates and assisting graphics teamwhen necessary.• Creates and executes social media and digital marketing campaigns.• Responsible for overseeing the day-to-day operations and managerialfunctions of office operations.

Greater Atlanta Area

Develops and implements the marketing and advertising operations and supports agents in developing personal marketing brands and strategiesEnsures the promotional needs of the agents are being properly communicated and addressedHosts training classes and ensures the brand’s marketing tools are understood and being leveragedManages the activities and the production scheduling of creative and support staff in line with marketing and media goalsDevelops and implements specialty materials, presentations and events for new and existing agents as well as potential recruits

Greater Atlanta Area

Created successful designs for print, web, social media, digital resources, email and presentations using skills in Adobe Creative Suite softwareAssisted with marketing content, including concept development, research, writing, editing, proofreading, design, and distributionJuggled multiple projects while developing high-quality creative and meeting deadlinesManaged production art and preparing files for pressDemonstrated a clear understanding of the Peak brand and maintained its integrity in the creative developmentSupported various departments through various activities, including design, research, pricing and project management

Greater Atlanta Area

Executes marketing strategies and actions in support of hotel’s marketing planPlays key role in achieving the hotel’s digital marketing efforts including hotel website management, email campaigns, social media marketing and online advertisingManages marketing initiatives of hotel outlets including bar, restaurant and meeting spacesWorks closely with sales team to implement programs, promotions and collateralManages creative direction in concept development, copy and design for collateralOrganizes and plans property specific events and happy hours

Greater Atlanta Area

Designs and prints all small and large format signage from pricing signs to large overhead department branding to weekly specials Planned and coordinated major branding redesign of internal signageCreated and implemented social media presence Manages photography and collateral database and coordinates photoshoots

Atlanta, Ga

Coordinated marketing initiatives for over 40 hotels around the United States across a wide range of disciplines such as graphic design, email campaigns, social media and digital ads, branding for new restaurants, press releases, surveys, etc.Supported and collaborated with internal departments and field team members Designed and prepared all presentations and proposals for Business DevelopmentPlanned and coordinated annual conference of 300+ attendees

Greater Atlanta Area

Responsible for all planning surrounding national tradeshows including small and large format signage, customer giveaways and supporting sales team membersMaintained online presence Responsible for monthly newsletter and website maintenance Created, managed and analyzed survey responses for product testing projects