Jessie Powers (Lester) Email & Phone Number

Responsible for the coordination and successful execution of several annual programs, I help to create communication plans, provide strategic oversight, recommend and implement program and policy updates, and manage schedules and processes. With a strong background in copywriting and communications, I also assist in writing internal and external.

Oversaw multiple projects related to the organization’s largest initiative, which involved the development, configuration, implementation, and launch of a brand new, comprehensive education program. Managed communications between internal stakeholders to ensure smooth project execution. Strategized, planned and conducted content and systems testing.

Strategized and created branded video and web-based content to support a new, revitalized education program that is expanding the organization's demographic and offering value to help with member retention. Crafted and executed communications strategies and wrote materials that raised awareness and generated increased support for the education program..

Increased brand awareness by sharing the organization’s story across social, web, print, and experiential marketing platforms. Developed and implemented communications and marketing strategies; produced copy and compelling calls to action for a wide variety of web, social, and print platforms, including: -Websites-Landing pages-Emails-Blogs-Social media.

Oversaw creation of web-based content to support the refresh and launch of the organization's website. Researched information and statistics and communicated with global offices to ensure accuracy of information. Wrote, edited, and revised web-based educational and marketing content.