I've been in the Wine & Spirits Industry 20+ years on the supplier side in National Accounts, and Field Marketing and most recently representing the top 20 Wine and Spirit Suppliers to the Military Channel. I've invested in my wine knowledge with WSET Level 3 and hope to continue to learn as much about our industry as possible.I love innovation and there is no better time to dig my heals in and run with it. I decided to start a Beverage Innovation Podcast and within about a week I created a name, production company, logo, website, recording studio and learned Adobe Premier Pro in about 9 hours before my first podcast was released. I've been blessed with great guests ever since. I've learned more about our industry and the amazing people in it so far in just 10 short weeks. I cannot wait for each week when I get to spend time with our industry pioneers from agriculture to glass. If you are a game changer or at the pulse of this exciting industry or you know someone that is please send them my way. I will be launching a Food Innovation Podcast shortly.It's a brave new world and it's time to get the courage to get my big girl pants on and do what I love the most. I will connect people within our industry and my focus is to add value to their bottom line and create new innovative and brands and solutions for Suppliers, Distributors and Restauranteurs. I'm working with two great companies that have been in business helping others for decades and nothing gives me the satisfaction of helping others make money and build brands: Hot Operator and Bottom Line Concepts.

Managed Sales and Marketing for StartupBusiness DevelopmentTechstars Tulsa, OK 2022

Wine Market Analysis Market by Market and Total USASurveys of Wine Menus by Market and Total USAAccount Segmentation in the On-Premise ChannelConsultant for small to mid-sized wineriesAlso I am a broker for all types of beverages from the US or International markets. I currently work in the Texas market and will be expanding to LA, FL and DC markets in the very short term. www.winemarketanalytix.comFollow me on Twitter @winemktanalytix

• Managed or analyzed accounts for 18 wine and spirit portfolios, providing superior customer service of which generated $175M in sales in 2021• Champion the company’s marketing efforts, designing and implementing marketing strategies for the AAFES, Navy, Marines, and Coast Guard channels to strengthen brand awareness, accelerate revenue by 37%, and grow a loyal client base• Consistently earned sales bonus, achieving 100%-225% of the goal each year of tenure and yielding $420K over the goal to dramatically increase the company’s revenue• Drive sales and revenue growth, single-handedly securing $240K of new business and gaining $500K for the MAX Activation Team while routinely discovering and securing new clients and opportunities• Function as the senior leader for a team of 6 in the wine and spirits sector, utilizing industry expertise and dynamic leadership skills to guide the team’s decisions• Integral in securing 12K+ PODS to distribute to wine and spirit clients in existing, new, and OTBs worldwide, significantly accelerating sales and revenue growth• Created and implemented dashboards and analytical tools, providing valuable insight into daily business to enhance efficiency• Present budget forecasts and financial recovery strategic plans to executive leadership, generating a +4.7% increase in revenue and $2.2M in sales• Delivered exceptional customer service during the COVID-19 Pandemic when wine and spirit sales increased tremendously, meeting each customer’s unique needs promptly • Developed a strategic SKYY Vodka plan to achieve +20.6% revenue growth totaling $198K and deliver a superior client experience• Sold a year-long Beam Suntory program consisting of 26 one-time buy SKUs, resulting in $2M in sales and a satisfied client

• Served as a liaison and mediator between a myriad of business teams and the company president, creating unity and determining common needs and goals to maximize opportunities and optimize successful business results• Modernized the company’s technology, creating dashboards and analytics to transform out-of-date platforms and increase operational efficiency and productivity• Spearheaded business development efforts, generating leads and developing strategic marketing and sales plans to increase revenue and grow the client base significantly• Transformed the business review method for the entire department of the military channel, enhancing organizational efficiency and generating extraordinary cost savings• Served as a liaison and mediator between a myriad of business teams and the company president, creating unity and determining common needs and goals to maximize opportunities and optimize successful business results• Modernized the company’s technology, creating dashboards and analytics to transform out-of-date platforms and increase operational efficiency and productivity• Spearheaded business development efforts, generating leads and developing strategic marketing and sales plans to increase revenue and grow the client base significantly• Transformed the business review method for the entire department of the military channel, enhancing organizational efficiency and generating extraordinary cost savings

On-premise strategy manager as part of in-house Business Intelligence Group. Develop and deliver market analysis as well as specific account lists based on volume and image for each Business Development Manager (BDM). Use analytics based a collection of internal and external data resources to ensure Territory Optimization to save company resources and enable the maximum success for our BDM’s.• Initiated and presented recommendations for a new hire opportunity map for Executive Management based on internal and external data which was later implemented • Delivered nearly 35 BDM Market Territories and 40 Image Account Lists• Manage Microsoft SharePoint® Precision Selling Team Site on our Intranet• Use Nielsen, Wine Consortium, US Census and other sources to develop market insight and strategy on a market by market basis• Developed and presented ROI Grid based on current case volume and growth opportunity based on a market’s ability to deliver based on internal and external data• Train the sales force (including VP of Sales and RVPs) on overall market analysis and methods of developing a Precision Selling Territory• Align brands and accounts based on attributes and price points that resonate with brand strategy• Assist in developing our luxury brand’s strategy • Wrote and developed a White Paper on “Precision Selling” with the Vice President of Global Accounts for Executive Management and Sales Team

• Oversaw 30 brands across 18 states, developing and executing brand strategies and programs in conjunction with local retail sales teams, demonstrating the ability to manage multi-faceted duties in a demanding environment• Facilitated the Remy VSOP Hispanic campaign in Miami, utilizing a $50K budget to host promotions targeting the Hispanic market, yielding a 120% increase in sales and establishing a loyal clientele• Championed brands and strategic segmentation within the marketplace, leveraging data collection to create a customized experience and enhance customer satisfaction• Forged and nurtured critical strategic partnerships, openly communicating to meet each customer’s unique needs promptly and professionally while providing an outstanding customer experience• Monitored, tracked, and evaluated an ROI totaling $13M across the portfolio, presenting results and recommendations to executive management to guide future decision-making and maximize business results• Integral in developing and executing diverse marketing plans for all brand activity in 18 states, targeting a diversified population to increase sales and acquire a new clientele• Closely monitored all competitors’ retail promotions and pricing activity to ensure the company maintained a competitive edge• Served as a liaison between corporate executives, marketing, and the field sales team, managing professional relationships to create results beneficial to all parties

Formed strategic third-party alliances. Streamlined marketing communication and reporting analysis.• Designed a web-based program that captured sales for over 100,000 accounts• Built a financial recap program, including report data, charts, graphs, and depletions, using Qlik View• Reported marketing trends and sales activity to executive management on a monthly basis

As a start up company I called on Fortune 500 accounts and assisted in securing venture capital.• Oversaw financial, pharmaceutical, and automotive accounts• Wrote a business plan with financial statements to gain venture capital for a start-up business

Assisted asset managers in making sure properties were well maintained and payments were up to date.• Learned and utilized Argus software for discounted cash flow analysis for commercial properties• Conducted market value research for all types of properties in the US• Created Excel charts and graphs for use in presentations directed at executive management

Full-time college student and worked part-time in a local real estate appraiser's office. Assisted company appraisers in all aspects of completing a residential appraisal.• Went onsite to assist in completing appraisal forms as well as taking photos to represent the property. • Also assisted in using the MLS system to research comps and complete full appraisal.

Full-time college student that spent weekends delivering door-to-door speeches on platform issues. Self-marketed my ideas for the future of Iowa citizens.• Designed and distributed customized high-impact brochures detailing personal platform issues• Achieved 40% of the votes over the active party member backed by speaker of the house

Summer intern in property management for longstanding Hubbell family real estate business.• Conducted cable TV research for condo homeowners association. Researched and asked cable companies to propose their different costs and payment plans for the residents• Created and conducted my own music fair in downtown mall which included creating and distributing fliers and hiring musicians for the benefit of the Alzheimer's Association• Experienced property management first hand by showing properties, negotiating leases and was part of a team that closed down the business of a nonpaying tenant

Intern at International Trade Administration's Office of Planning, Coordination, and Resource Management.• Assisted in preparing mission briefing documents for WTO Ministerial meeting in Singapore• Was hand selected as Asst. Secretary's assistant at a moments notice on many occasions• Helped implement and design Lotus 1-2-3 log of over 600 trade requests from all over the world, including President Clinton's requests