●Trend Analysis and Communication Strategy Development- Monitor media and industry trends to formulate effective PR strategies to support business growth and clients engagement.- Plan and execute marketing communication activities including local/overseas Exhibitions, Seminars, Public Relations, Media, Sponsorships based on projects and generate leads across client types. ●Content Creation- Develop media pitches and press releases.- Content Curation for digital marketing including EDM/video/ads/banner/webinar and case studies.- Responsible for white paper, external speaker sessions and reports of corporate affairs.- Stay sensitive on related issues and policies to take quick actions or responses. ●External Stakeholder Management- Media Relations: engage with media for interviews and media events.- Partnership Management: maintain media, vendors, and cross-industry partnerships, ensuring successful project outcomes. ●Cross-Functional Interaction- Efficient communication and collaboration with cross-function teams. ●Budget and ROI Management- Manage agencies resources with budget planning skills.- Analyze project effectiveness and report ROI/findings.

●Project Management & Execution- Plan and supervise the execution of PR activities including press events, media gathering, exhibition, and O2O/digital campaign. - Coordinate with client, vendor, third party and team member. - Budget management. ●Relationship Management & Development- Build up and maintain professional relationships with media, celebrities and opinion leaders to maximize positive exposure. - Arrange cross-industry cooperation to enhance brand awareness. - Approach sponsorship. ●Media angles set up and news release write up. ●Customer Service - Stay sensitive on related issues or crisis to take quick actions efficiently. - Prepare regular report with analysis and insight.

●Product launch development & execution - Plan and execute new launch weekly, including concept creating, photo shooting and copy-writing.- Manage production of products to meet the scheduled launch events. ●Integrated marketing activities coordination. ●Sales reports analysis. ●External stakeholder management. - Communicate and maintain strong relationships with vendor, partner, KOL and third party.