Jessie Wu

Jessie Wu Email and Phone Number

Marketing Operation | Market Researcher | FMCG | Web3/Crypto @ SafePal
Revolution Avenue, Suite 6,House of Ansuya,Seychelles
Jessie Wu's Location
Shanghai, China, China
About Jessie Wu

I am a results-driven professional with marketing strategy development, consumer and market research, and social media management experience. Recognized for demonstrating a natural aptitude for strengthening consumer engagement and brand reach, as well as for monitoring trends to capitalize on key opportunities and delivering high-quality project management, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I have consistently exceeded performance goals and I am adept at collaborating with cross-functional teams. Professional focal points include content creation & localization, strategic digital marketing, e-commerce operations, paid advertising, online business & brand development, Web3, Blockchain, cryptocurrency, campaign management, client relations, community management, audience engagement, Agile methodologies, market research, and A/B testing. Currently, I am the Co-Founder & Business Partner of Cross Boarder E-Commerce. Under my leadership, I head website and social media management efforts to improve brand engagement. I also perform A/B testing to improve the performance of paid advertising campaigns. In addition, I hold a Master of Arts in Advertising and Marketing from the University of Leeds.Colleagues describe me as a progressive, driven, down-to-earth, marketing and research expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.I am interested in contacting former colleagues and managers, as well as other professionals in my field. Feel free to contact me through this profile if you wish to connect.I am pursuing new opportunities and can be reached through this profile.

Jessie Wu's Current Company Details
SafePal

Safepal

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Marketing Operation | Market Researcher | FMCG | Web3/Crypto
Revolution Avenue, Suite 6,House of Ansuya,Seychelles
Website:
safepal.io
Employees:
33
Jessie Wu Work Experience Details
  • Safepal
    Marketing Specialist
    Safepal Oct 2024 - Present
    • Led Projects: Collaboration with GameFi and Public Blockchain IntegrationManaged projects involving GameFi collaborations and public blockchain integration.Presented company products and services to partners, effectively communicating value propositions.Negotiated and finalized tailored solutions to meet partner requirements, ensuring project success.• Coordinated cross-functional teams, including technical departments and social media operations, to ensure seamless project execution. • Leveraged data analysis to monitor and evaluate the performance of marketing initiatives, optimizing strategies for better results.
  • Cross Border E-Commerce
    Business Partner/Co-Founder
    Cross Border E-Commerce Jan 2024 - Present
    Remote
    • Spearhead the development and growth of an e-commerce company from the ground up while handling various aspects of business management, social media management, website development, and global product sourcing. • Strengthen business awareness, engagement, and conversions by strategizing Instagram content, conducting in-depth market research to refine the portfolio of product offerings and improve sales, and performing A/B testing for paid ads.• Chart the successful development and launch of high-impact paid advertising campaigns, including implementing SEO best practices to increase traffic and promote favorable business outcomes. • Ensure the delivery of user-friendly experiences while updating and optimizing the business website.• Monitor current and emerging market trends to identify and capitalize on profitable opportunities, successfully leveraging search engines, social media, and other channels for trend analysis and research.• Research and select suppliers, ensuring alignment with the company’s quality standards.• Generate data-driven insights into the performance of paid ads to identify and address areas for improvement.• Ensure optimal resource allocation while managing budgets, successfully improving advertising effectiveness through budget decision-making and performance improvement.
  • Haoqute Company Limited
    Research Manager
    Haoqute Company Limited Jun 2023 - Jun 2024
    Shanghai, China
    • Aligned objectives and bridged communications with client executives to deepen insights into consumers, competitors, markets, and trends through both qualitative and quantitative analysis, such as social media research, interviews, surveys, and focus groups; leveraged insights to provide actionable recommendations on marketing strategy development, product optimization, and brand growth.• Leveraged strong project management skills to guide key initiatives from initial planning, briefing, and research proposal development to final report delivery within a deadline-driven environment.• Cultivated long-term, trust-based client relationships and ensured satisfaction by consistently exceeding expectations.• Enhanced media buying data visibility for stakeholders via data acquisition and embedded survey links, contributing to targeted ad deployment on niche platforms while ensuring a strong focus on data integrity, quality, and relevancy.• Expanded capabilities for media buying and data acquisition by establishing and growing a robust vendor network.
  • Human8
    Senior Consultant
    Human8 Sep 2021 - May 2023
    Shanghai, China
    • Developed detailed research plans to address complex business challenges for global FMCG and pharmaceutical companies in close collaboration with marketing and CMI teams.• Championed the planning, development, and launch of high-impact research projects focused on deepening insights through surveys, focus groups, interviews, and other quantitative and qualitative methods.• Gained hands-on experience conducting consumer research in various industries, such as beauty trends and beverage consumption, to guide decision-making processes regarding business and product strategy.
  • Human8
    Insight Consultant
    Human8 Jun 2019 - Oct 2021
    Shanghai, China
    • Engaged with stakeholders to understand needs and transform business questions into detailed research plans.• Utilized knowledge of quantitative/qualitative research methods, such as questionnaires, focus groups, and interviews.• Managed private online communities with 2,500+ consumers for four clients and leveraged communities as a resource for brand research; developed system and engagement activity plans with consumer incentives.• Oversaw a highly active and valuable online community for a French alcohol company for 3+ years to enable efficient research and consumer insights, successfully maintaining engagement across a base of 1,000+ consumers through creative activities and discussions.
  • Sing Ko Limited
    Sales Manager
    Sing Ko Limited Sep 2017 - Oct 2018
    Leeds, United Kingdom
    • Bolstered revenue growth through knowledge of seasonal trends and demands as well as effective sales, marketing, and promotional leadership, directly contributing to improving product visibility and profitability.• Secured optimal terms and pricing for the business through strategic client negotiation.• Established rapport and trust-based relationships with clients through in-person interaction, successfully converting prospects into valuable business opportunities.
  • Sing Ko Limited
    Sales Executive
    Sing Ko Limited Jun 2015 - Aug 2017
    Leeds, United Kingdom
    • Prioritized the delivery of exceptional customer service across all interactions while providing support with product purchasing and addressing other needs; fostered and managed productive relationships.• Drafted and prepared detailed reports for account managers.• Contributed to continuous improvement by identifying sales process inefficiencies and working with warehouse, transport, and other teams to drive process optimization; ensured compliance with existing processes.• Outreached leads from various departments to uncover new business opportunities.• Resolved issues and complaints in a timely and effective manner.
  • Brian Tai Shen Wang T/A Herbal Inn
    Sales Manager
    Brian Tai Shen Wang T/A Herbal Inn Jan 2015 - Nov 2015
    London, United Kingdom
  • Dhl
    Telemarketing Sales Representative
    Dhl Jan 2013 - Mar 2013
    Guangzhou, Guangdong, China
  • Expeditors
    Agent-Ocean Export Executive
    Expeditors Nov 2012 - Jan 2013
    Guangzhou, Guangdong, China

Jessie Wu Education Details

Frequently Asked Questions about Jessie Wu

What company does Jessie Wu work for?

Jessie Wu works for Safepal

What is Jessie Wu's role at the current company?

Jessie Wu's current role is Marketing Operation | Market Researcher | FMCG | Web3/Crypto.

What schools did Jessie Wu attend?

Jessie Wu attended University Of Leeds, Guangdong University Of Technology.

Who are Jessie Wu's colleagues?

Jessie Wu's colleagues are Nampijja Rose, Phương Nguyễn, Jay Cheung, Denis Khomich, Alireza Nikkhah, Dada Cheung, Alfian Budiarto.

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