Jessie Wan Email & Phone Number

Redwood City, Ca, Us

Redwood City, Ca, Us

Los Angeles, California, Us

• Lead 3-hour cooking classes, instructing 14+ students per month on how to create stress-free, delicious meals

El Segundo, California, Us

• Define global strategy and execute cross-platform digital marketing campaigns, driving sales and engagement for Mattel’s top fashion doll brands including Barbie, Monster High, and Ever After High• Lead development of digital brand-building activities in collaboration with product and local market teams, identifying unique positioning and creative solutions to drive awareness for new product launches and key marketing moments • Spearhead the expansion of Mattel’s girls brands into popular digital products including sticker, camera and AR apps and brand integrations into popular games • Partner with Social Media Manager to conceptualize and deliver digital programming with compelling narratives, growing brand’s overall Instagram followers by 4x in less than 2 years • Expertly manage budget, ensuring optimal allocation of resources across entire brand category • Create ground-up marketing campaigns for bi-annual movie launches, generating measurable awareness and engagement with movie content among our target demographic Key Achievement: Led partnership for Monster High with mobile gaming partner Pixelberry. Proceeds from the game were donated to Lady Gaga’s Born This Way Foundation which kicked off Monster High’s multi-year philanthropic relationship with the foundation. MARKETING MANAGER, VIDEO GAMES, 2011 – 2014 • Spearheaded cross-platform marketing strategies for Mattel’s console and mobile video game portfolio comprising of 6+ brands (Barbie, Monster High, Hot Wheels, Scrabble, UNO, He-Man)• Built Mattel’s current mobile games portfolio with the launch of He-Man, pitching unique product differentiators to Apple that resulted in Mattel's first-ever “Editor’s Choice” accolade• Launched the first Monster High video game, becoming #1 Third Party Game for Nintendo DS during 2011 holiday seasonAward: iKids Award for Best Console Game, Hot Wheels Worlds’ Best Driver, 2014

Santa Monica, California, Us

• Guided brand strategy for leading gaming company’s top-rated Guitar Hero franchise, and launched first handheld SKU from ground up for exclusive release of Guitar Hero on Nintendo DS, selling record number of units• Drove the growth of Guitar Hero’s social network community through best-in-class social media tactics and proactive community outreach programs, doubling number of Facebook followers in 2010 • Built relationship with Nintendo to ensure brand-aligned marketing multiple channels including TV• Developed and implemented go-to-market strategies, managing agency partners and internal teams to generate compelling launch campaigns with consistent brand voice • Delivered best-selling titles for console, handheld and iOS games, and oversaw creative development of key marketing assets including packaging, television, print, online, media, game trailers, websites, and apps

Burbank, California, Us

• Led development and distribution of all branded creative content for 50+ terrestrial, online, and satellite radio stations, ensuring alignment of Disney brand standards across all creative materials and media platforms

Glendale, California, Us

• Updated content on DCP Portal website, organizing assets including images, videos, audio files, documents for all employees via internal web publishing program • Researched, monitored, and published news related to consumer products, keeping current with industry trends for Portal website

Us

• Created media reports and monitored press coverage of clients for GCI Group, and brainstormed publicity ideas for new business pitches

Los Angeles, California, Us

• Organized press materials, PSAs, and confirmed air dates with TV and radio producers for On The Scene Productions company

Los Angeles, Ca, Us

• Served as day-of reporter for Annenberg TV news, honing ability to work under pressure in fast-paced newsroom environment