Jessie Wan Email & Phone Number

Redwood City, CA, US

Redwood City, CA, US

Los Angeles, California, US

• Lead 3-hour cooking classes, instructing 14+ students per month on how to create stress-free, delicious meals

El Segundo, California, US

• Define global strategy and execute cross-platform digital marketing campaigns, driving sales and engagement for Mattel’s top fashion doll brands including Barbie, Monster High, and Ever After High
• Lead development of digital brand-building activities in collaboration with product and local market teams, identifying unique positioning and creative solutions to drive awareness for new product launches and key.
• Spearhead the expansion of Mattel’s girls brands into popular digital products including sticker, camera and AR apps and brand integrations into popular games
• Partner with Social Media Manager to conceptualize and deliver digital programming with compelling narratives, growing brand’s overall Instagram followers by 4x in less than 2 years
• Expertly manage budget, ensuring optimal allocation of resources across entire brand category
• Create ground-up marketing campaigns for bi-annual movie launches, generating measurable awareness and engagement with movie content among our target demographic Key Achievement: Led partnership for Monster High with.

Santa Monica, California, US

• Guided brand strategy for leading gaming company’s top-rated Guitar Hero franchise, and launched first handheld SKU from ground up for exclusive release of Guitar Hero on Nintendo DS, selling record number of units
• Drove the growth of Guitar Hero’s social network community through best-in-class social media tactics and proactive community outreach programs, doubling number of Facebook followers in 2010
• Built relationship with Nintendo to ensure brand-aligned marketing multiple channels including TV
• Developed and implemented go-to-market strategies, managing agency partners and internal teams to generate compelling launch campaigns with consistent brand voice
• Delivered best-selling titles for console, handheld and iOS games, and oversaw creative development of key marketing assets including packaging, television, print, online, media, game trailers, websites, and apps

Burbank, California, US

• Led development and distribution of all branded creative content for 50+ terrestrial, online, and satellite radio stations, ensuring alignment of Disney brand standards across all creative materials and media platforms

Glendale, California, US

• Updated content on DCP Portal website, organizing assets including images, videos, audio files, documents for all employees via internal web publishing program
• Researched, monitored, and published news related to consumer products, keeping current with industry trends for Portal website

US

• Created media reports and monitored press coverage of clients for GCI Group, and brainstormed publicity ideas for new business pitches

Los Angeles, California, US

• Organized press materials, PSAs, and confirmed air dates with TV and radio producers for On The Scene Productions company

Los Angeles, CA, US

• Served as day-of reporter for Annenberg TV news, honing ability to work under pressure in fast-paced newsroom environment