Achieve CMO provides fractional marketing services to growing companies.  Rather than hiring a full-time marketing leader, we work on a fractional basis for 40 hours per month, but can do the same amount of work as a full-time employee at a much lower cost. We start with a strategy meeting, where we establish KPIs and build out a project backlog. We then go into execution mode and start knocking off the projects one-by-one, with the primary goal of increasing revenue and getting work done. Responsibilities/Accomplishments:- Full-time marketing consultant and contractor- Oversee the growth and development of team members- Work with clients to prioritize and execute on marketing and operational projects- Contracted in various roles and assignments including: CMO, VP of Marketing, Director of Demand Generation, Director of Marketing Operations, CRM Administrator, Developer- Worked on a variety of projects including: demand generation (Google/LinkedIn/Facebook), sales enablement, Account Based Marketing (Terminus/Demandbase), marketing automation (Marketo/HubSpot/Eloqua/Sharpspring), CRM reporting and automation (Salesforce/Zoho/Microsoft Dynamics), content marketing, product marketing, website development, and more.

Aktify uses goodwill marketing techniques to revive unresponsive sales leads.Responsibilities/Accomplishments:- Responsible for the day-to-day operations of the company, including management of the various functions/departments (sales, marketing, finance, fulfillment and product); - Member of the founding team;- Developed the original prototypes and systems behind Aktify;- Completed 100+ customer and internal system integration projects.

SpinGo is an online platform that connects event organizers with event goers. We believe events should be shared, attended, and experienced. We want events to succeed; we have their best interest at heart. Learn more at www.spingo.com.Responsibilities/Accomplishments:- Hired as the Sr. Director of Marketing and promoted to General Manager after 3 months;- Worked closely with the CEO to determine overall vision of the company;- Provide leadership and direction to the SpinGo management team;- 2016 Employee of the Year (internal) and 2016 Honey Badger Award (investors);- Responsible for managing the day-to-day operations of the company;- Implemented/developed systems and processes that increased visibility, improved efficiencies and aligned the company towards quarterly goals;- Directly oversaw the marketing department and gave direction and vision on multiple initiatives: demand gen, buyer persona research & development, product marketing, website development, pricing/packaging, new product launches, PR campaigns, marketing automation, email drip programs, and content marketing;- Expanded event marketing services to include Facebook, Google Search, Google Display, LinkedIn, Twitter, and Bing marketing services. Provided direction and vision to a team that managed more than 1,200 online marketing campaigns;- Implemented Salesforce.com CRM system and Pardot marketing automation system.

Bask Technology is a leading technology support provider, servicing the home and small business markets. As technology in the home has increased in complexity, the market to serve a “connected home” has emerged. Bask supports computers, wireless routers, printers, tablets and more. Consumers expect their technology to connect and work, and Bask ensures their success.Responsibilities/Accomplishments:- Member of the Bask Executive Team;- Executive sponsor and leader over the SMB business unit (Digity);- Responsible for all lead generation activities for the company;- Manage all online marketing initiatives, including: Google AdWords, Bing Ads, Facebook, LinkedIn, YouTube, and affiliate partners;- Increased lead-to-sale conversion rate by 28%, increasing revenue and unit efficiencies;- Conducted extensive market research on the small business market (interviewed non-customers, customers, prospects, closed lost prospects, industry analysts, competitors, and stakeholders);- Oversaw Product Marketing initiatives within Digity. Created buyer personas, customer journey maps, and sales enablement tools (proposals, sales deck, battle cards, etc.);- Decreased the cost per SMB lead from $158 to $22, while increasing lead flow by 326%;- Helped launch new SMB website, www.digity.com- Developed email lead nurturing and customer retention programs using Marketo;

Lendio is passionate about fueling the American Dream of the 28 million small business owners in the United States. Each month Lendio helps thousands of small business owners get the financing they need to grow their business, hire new employees, and make the US economy strong.Responsibilities/Accomplishments:- Member of the Lendio Executive Team;- Responsible for signing up new business owners using a variety of marketing tactics;- Consistently met or exceeded quarterly marketing and sales goals;- Employee of the Year for 2012;- Lowered overall cost per lead by 239% while simultaneously increasing lead flow by 138%;- Implemented new marketing automation system (Marketo) and developed custom email nurturing paths for different user/buyer personas;- Implemented new Closed Loop Marketing system using Marketo and Salesforce to track ROI from marketing initiatives;- Provided operational guidance and support to the sales team (Salesforce Admin);- Developed user personas and product messaging to enhance the user experience;- Increased monthly lead volume from Paid Search campaigns by 254% while lowering the cost/lead from $26 to $10;- Helped launch new outbound call center in the Phillipines;- Developed strategy and launched affiliate and partner programs.

Workfront is a cloud-based Enterprise Work Management solution designed to help enterprise teams—from IT to Marketing, to company leadership—eliminate the typical chaos of work and gain greater visibility company wide. Workfront covers the entire lifecycle of work, from request to report, in one easily adoptable platform.Responsibilities/Accomplishments:- Responsible for corporate lead generation strategy and campaign management;- Hit quarter-over-quarter lead gen and sales pipeline targets, contributing to a 40% growth in revenue in both 2010 and 2011;- Implemented an SEO strategy that increased daily organic website visits by 136%, resulting an additional $250,000 in quarterly sales pipeline;- Increased sales pipeline from Paid Search campaigns by 359%, representing an additional $1.2M per quarter. Lowered cost per $ pipe by 41%;- Created customized reports in both Salesforce and Excel to help monitor and improve campaign performance (measures from brand impression through closed won sales);- Performed focused A/B and multivariate tests to help choose optimal layouts and conversion paths, increasing clickthrough rates and leads;- Helped develop multiple websites using both content management systems (such as WordPress) and HTML/CSS based designs;- Worked with translation companies and programmers to develop 9 international microsites;- Helped implement a new marketing automation system (Eloqua) to improve the effectiveness of marketing campaigns and to provide more insight to the sales team;- Developed customer journey paths to shorten the sales cycle and increase lead-to-sale conversion rates;- Helped staff two successful user conferences.

TEL Electronics has installed nearly 50,000 call accounting systems in the United States, Canada, and the Caribbean Islands. As a leader in the call accounting industry, TEL works with over 1,500 qualified resellers and dealers located throughout the nation to sell, support, and install TEL call accounting equipment. TEL's call accounting systems are trusted by and have been installed in almost all major hotel chains in operation today. TEL products are installed in Wyndham, Best Western, Choice, IHG, Hilton, Marriott, Carlson, and many other chains and independent hotels to help track and bill for guest phone calls.Responsibilities/Accomplishments:- Managed daily, weekly, and monthly marketing campaigns (email, fax, direct, etc.);- Designed website and online stores – increased visits from 500 to 1,500 per month. - Implemented internet marketing strategies such as Google AdWords, SEO, affiliate and article marketing, email campaigns, and website design. Increased search engine rank of 15 keywords by 600% across Google, Bing, and Yahoo. 13 of 15 on front page.- Significantly increased website conversions (from 5 to 50+ per month);- Wrote company marketing plan, including SWOT analysis, competition study, pricing and product analysis, and financials;- Designed trade show booth and attended several major national trade shows;

- Designed and built company websites;- Designed brochures, signs, trade show booths, direct mailings, and sales presentations;- Participated in trade shows and public events in order to generate business;- Managed accounts receivable/payable and payroll with QuickBooks 2006;- Wrote instructional materials for clients and future employees;- Set up and used Salesforce.com for sales management efforts;- Generated business through outbound sales calls;- Improved internet marketing efforts through SEO (UFA ranked 1st on Google);- Created a program to help framing contractors run jobs more effectively (Visual Basic);

OTHER EXPERIENCES• Technical support representative for Global Service Desk at Brigham Young University; • Volunteer representative for two years in Buenos Aires, Argentina;• Office manager at Builder’s Realm;• Community service with various groups (BSA, clubs, schools, church).COMPUTER SKILLSSoftware: • Expert in Microsoft Office 2003/2007 (Excel, Outlook, PowerPoint, Word);• Microsoft Access, Publisher, MapPoint, Visio; • Quicken, QuickBooks, Peachtree Accounting Software; • Adobe Photoshop, Adobe Dreamweaver CS4, Microsoft Front Page;• Sales Force, ACT 2009.Languages: • HTML;• JavaScript;• Visual Basic;• Java (basic).Website Design/Development: • www.digity.com;• www.lendio.com;• www.attask.com; blogs.attask.com• www.tel-electronics.com, http://www.tel-electronics.com/store52/agora.cgi;• www.csbyphone.com, www.hospitalitycallaccounting.com, www.businesscallaccounting.com;• www.utahframersalliance.com;• www.americanacousticalceilings.com;• www.buildersrealm.com;• www.mybuildingpartner.com.PERSONALEnjoy camping, dancing, sports, and spending time with my family. Received Eagle Scout Award. Fluent in Spanish.