Jessie Wood Email & Phone Number

Philadelphia, Pennsylvania, Us

Oversee content design and development for all marketing and website clients. Define brand strategy, market positioning, messaging, and unique value propositions.Develop sitemaps, information architecture and initial page structure (pre-wireframing) for new client websites.Establish content marketing strategy to support marketing funnel and business goals.Delegate and oversee execution of this strategy across all channels and clients.Create, document, and continuously improve internal content processes and systems.

Philadelphia, Pennsylvania, Us

Help companies tell their stories and structure their businesses and content strategy for long-term growth.Responsible for SEO and audience-driven content strategy, information architecture, and content development for marketing projects and website development.Define brand positioning and messaging strategy, create and maintain editorial style guides, and manage content calendars.Develop blog articles, website copy, ad copy, email campaigns, and longform content.Manage the content strategy and overseeing execution on content for all marketing and website clients, up to 20 at a given time.Clients include: Penn Law, Merakey, Powerhouse, Food & Shops @ Philadelphia Airport, Unique Indoor Comfort, and many more.

Content strategy, marketing, and copywriting for early to mid stage startups across many verticals. Clients include Asana, Foundr, Quibb, and Unbabel.Edited a book on meditation called Love on Every Breath by Lama Palden.

Helped early stage startups set up short and long term growth and product strategy, jumpstart user acquisition, and increase user retention. Specialized in messaging, engagement campaigns, and optimizing product flows and features for growth.

Facilitated pop-up exhibition on technology and data privacy in San Francisco, presented by Tactical Tech and Firefox.Ran workshops for the public on “Making Choices in Your Digital Life,” educating attendees about alternatives to big tech products and criteria for evaluating the trustworthiness and security of internet services.

San Francisco, California, Us

Managed recruiting messaging strategy for ~10 clients, including Medium, Cruise AV, Niantic, Asana, Grammarly, and Flexport. Responsible for core company metric, response rates. Developed Periscope dashboard to track core metrics. A/B tested various messaging strategies. Improved response rates for clients from below benchmark rate to 200-300% of the benchmark. Designed internal messaging process for large, distributed writing team. Maintained good relationships with clients.

A blog and weekly email newsletter highlighting underground electronic music. Built and maintained website with Bootstrap/CSS/Github and later WordPress (to support additional writers via CMS).

San Francisco, California, Us

Part of Tradecraft's growth marketing program. Worked with many small startups on initial growth strategies: branding, positioning, and messaging, data tracking and analysis, measuring business metrics like LTV and CAC, optimizing products for growth, experimenting with new growth marketing techniques.Developed TC's growth marketing process with full funnel analysis and growth strategies.

AVOS was started by YouTube cofounders Chad Hurley and Steve Chen, as an incubator for consumer-facing product ideas.Ran marketing, community, and content for Delicious, MixBit, OpenAlbum, and Zeen, focusing on user acquisition, engagement, and retention. Developed marketing strategy for multiple product launches.Worked with our engineers in HQ, New Zealand, and China to identify and replicate bugs, implement new features, and develop optimal onboarding flows, focusing on boosting user acquisition and engagement.

Community Manager for Zeen (from launch to 10k users) and Delicious (used by millions worldwide). Wrote copy and marketing content, ran social media, supported users, developed and implemented engagement campaigns, etc.

Created content to populate new product and helped execute marketing plan for launch.

Developed content strategy for B2C & B2B clients across a wide range of industries. Wrote and edited web copy and blog posts, created brand style guides, and tracked campaigns in Google Analytics. Optimized content for search while offering genuine value to readers.

Bachelor Of Arts, Literature, Creative Writing Emphasis

Education record