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Content strategist, content designer, writer, editor, growth marketer, with a background in startup marketing. My focus has always been on creating high quality content that provides value to the target audience. When audiences can find answers to their problems, companies start to hit their goals.Born and raised in Silicon Valley. Majored in Literature and Creative Writing. Began startup life at YouTube founders' incubator AVOS Systems, worked my way up to Marketing Manager, overseeing the marketing strategy and implementation for multiple products, working closely with Chad Hurley and Steve Chen. Part of Tradecraft cohort #4 in growth marketing track, met many wonderful people. Worked with many startups on growth, content, and messaging from 2014-2019, then fled to the East Coast for new experiences and life at a marketing agency.
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Senior Content StrategistBrolik Jan 2022 - PresentPhiladelphia, Pennsylvania, UsOversee content design and development for all marketing and website clients. Define brand strategy, market positioning, messaging, and unique value propositions.Develop sitemaps, information architecture and initial page structure (pre-wireframing) for new client websites.Establish content marketing strategy to support marketing funnel and business goals.Delegate and oversee execution of this strategy across all channels and clients.Create, document, and continuously improve internal content processes and systems. -
Content StrategistBrolik Jan 2020 - Jan 2022Philadelphia, Pennsylvania, UsHelp companies tell their stories and structure their businesses and content strategy for long-term growth.Responsible for SEO and audience-driven content strategy, information architecture, and content development for marketing projects and website development.Define brand positioning and messaging strategy, create and maintain editorial style guides, and manage content calendars.Develop blog articles, website copy, ad copy, email campaigns, and longform content.Manage the content strategy and overseeing execution on content for all marketing and website clients, up to 20 at a given time.Clients include: Penn Law, Merakey, Powerhouse, Food & Shops @ Philadelphia Airport, Unique Indoor Comfort, and many more.
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Writer And EditorFreelance Mar 2014 - Jan 2020Content strategy, marketing, and copywriting for early to mid stage startups across many verticals. Clients include Asana, Foundr, Quibb, and Unbabel.Edited a book on meditation called Love on Every Breath by Lama Palden.
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Growth ConsultantFreelance Aug 2014 - Sep 2016Helped early stage startups set up short and long term growth and product strategy, jumpstart user acquisition, and increase user retention. Specialized in messaging, engagement campaigns, and optimizing product flows and features for growth.
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IngeniusThe Glass Room Oct 2019 - Nov 2019Facilitated pop-up exhibition on technology and data privacy in San Francisco, presented by Tactical Tech and Firefox.Ran workshops for the public on “Making Choices in Your Digital Life,” educating attendees about alternatives to big tech products and criteria for evaluating the trustworthiness and security of internet services.
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Messaging EngineerSourceress Dec 2018 - May 2019San Francisco, California, UsManaged recruiting messaging strategy for ~10 clients, including Medium, Cruise AV, Niantic, Asana, Grammarly, and Flexport. Responsible for core company metric, response rates. Developed Periscope dashboard to track core metrics. A/B tested various messaging strategies. Improved response rates for clients from below benchmark rate to 200-300% of the benchmark. Designed internal messaging process for large, distributed writing team. Maintained good relationships with clients. -
FounderSongs To Dance To 2014 - 2017A blog and weekly email newsletter highlighting underground electronic music. Built and maintained website with Bootstrap/CSS/Github and later WordPress (to support additional writers via CMS).
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Growth MarketerTradecraft Jun 2014 - Aug 2014San Francisco, California, UsPart of Tradecraft's growth marketing program. Worked with many small startups on initial growth strategies: branding, positioning, and messaging, data tracking and analysis, measuring business metrics like LTV and CAC, optimizing products for growth, experimenting with new growth marketing techniques.Developed TC's growth marketing process with full funnel analysis and growth strategies. -
Marketing ManagerAvos Systems Inc. Jan 2013 - Mar 2014AVOS was started by YouTube cofounders Chad Hurley and Steve Chen, as an incubator for consumer-facing product ideas.Ran marketing, community, and content for Delicious, MixBit, OpenAlbum, and Zeen, focusing on user acquisition, engagement, and retention. Developed marketing strategy for multiple product launches.Worked with our engineers in HQ, New Zealand, and China to identify and replicate bugs, implement new features, and develop optimal onboarding flows, focusing on boosting user acquisition and engagement. -
Community ManagerAvos Systems Inc. Aug 2012 - Jan 2013Community Manager for Zeen (from launch to 10k users) and Delicious (used by millions worldwide). Wrote copy and marketing content, ran social media, supported users, developed and implemented engagement campaigns, etc.
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InternAvos Systems Inc. Jun 2012 - Aug 2012Created content to populate new product and helped execute marketing plan for launch.
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Content ManagerHolland Media Group 2010 - 2012Developed content strategy for B2C & B2B clients across a wide range of industries. Wrote and edited web copy and blog posts, created brand style guides, and tracked campaigns in Google Analytics. Optimized content for search while offering genuine value to readers.
Jessie Wood Skills
Jessie Wood Education Details
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Westminster UniversityCreative Writing Emphasis -
Palo Alto High School
Frequently Asked Questions about Jessie Wood
What company does Jessie Wood work for?
Jessie Wood works for Brolik
What is Jessie Wood's role at the current company?
Jessie Wood's current role is Content & Brand Strategist, Growth Marketer.
What is Jessie Wood's email address?
Jessie Wood's email address is je****@****ail.com
What is Jessie Wood's direct phone number?
Jessie Wood's direct phone number is +165074*****
What schools did Jessie Wood attend?
Jessie Wood attended Westminster University, Palo Alto High School.
What are some of Jessie Wood's interests?
Jessie Wood has interest in Writing, Football, Quantified Self, Health, Web Design, Snowboarding, Education, Photography, Camping, Data.
What skills is Jessie Wood known for?
Jessie Wood has skills like Blogging, Copywriting, Marketing Strategy, Growth Strategies, Data Analysis, Email Marketing, Html, Css, Customer Acquisition, Customer Retention, A/b Testing, Seo.
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