Jessika Diamond Email & Phone Number

Responsible for all signature events, community fundraising programs, third-party and peer-to-peer events across Canada.• Oversaw re-branding and re-conceptualizing of Ability & Beyond signature gala to Changemakers Supper Club, introducing concepts such as a professional auctioneer, a “Fund a Need,” online auction and more.• Planned organization’s first post-pandemic in-person event, adapting traditional event delivery to a post-Covid world.• Led re-design of annual Walk and Roll walk into the P2P fundraiser Step Up for Stroke.• During the Omicron Covid surge, converted OpportuniTea, a high tea with the cast of The Young and the Restless, into MODC's first successful ticketed virtual event in just five weeks. • Modernized event marketing and delivery, including use of social media, paid digital advertising, tracking pixels, introducing live virtual events and online auctions, QR-code based donations, and improved online registration. • Assessed and analyzed all existing community fundraising events for ROI and oversaw retiring unsuccessful. • Managed and mentored a team of three. • Managed relationships with external stakeholders including high-level volunteer committees, major sponsors, donors, suppliers and vendors. • Managed relationship with Senior leadership, Board of Directors and Committees.• Planned and wrote governing policy to launch organization’s first Third-Party/P2P campaign and website.• Re-wrote national policy and procedure documents including Event Accessibility and Gift Acceptance. Accomplishments:o Led “Step Up for Stroke” to increase revenue over Walk and Roll by 25% in first year.o Led “Changemakers Supper Club” to a revenue increase of $60,000 over Ability & Beyond in year one. By year three was the most successful fundraising event in MODC history, with a gross revenue 60% over pre-pandemic levels.o Showed viability of virtual events by increasing OpportuniTea’s profit margin by 40% after last-minute transition online.

Maternity-leave contract, extended twice. • Responsible for managing the national IG Wealth Management Walk for Alzheimer’s.• Managed transition of the IG Wealth Management Walk for Alzheimer’s online during Covid-19. • Created social media campaigns, sponsorship reports, and modernized annual marketing Toolkit with impactful, person-centered messaging and flexible, modular design, allowing localization while maintaining the national brand. • Managed the daily operations of a $3.4 million relationship with IG Wealth Management.• Updated and re-wrote all brand guidelines for the Walk.• Created “The Walk Forum,” nationwide meetings for Walk organizers in two languages, featuring guest speakers and knowledge-sharing.• Conceived and wrote “Walk Your Way” handbook for participants, with peer-to-peer fundraising tips, messaging, image guidelines and end-user-targeted collateral.• Brought disparate Societies coast-to-coast together during initial weeks of pandemic, transitioning decades’ old in-person Walks to a 100% virtual format. • Co-produced 90-minute bilingual national telethon-style broadcast for Walk Online in six weeks.• Designed strategy and led content development for 3rd party event system to be hosted on ASC website.Notable Accomplishments:o In 2020, managed only a 19% revenue drop from 2019’s pre-pandemic record year of $6.2 million.o In 2020, The Walk achieved, for the first time, a spot on the Top 10 P2P events nationwide. O Led transition of Walk from 400+ events taking place over eight months, to all on one day.

Toronto, Canada Area

Working with various companies in the Toronto area, including charities, for-profit corporations, event and experiential marketing firms, hired for the following: - Event planning- Event management- Event concept design- Special Projects development- Event Sponsorship- Event set-up, strike, staffing- Registration management and staffing- Transportation and airport transfers- Social Media management- Experiential marketing, product demonstrations, in-store appearancesClients include: • OPS Event Rentals• Rudner McDonald LLP• JPdL (Conference & destination management)• Arato Events• Ontario Culinary Tourism Alliance• Brand2Demand• Roni Feldman & Associates (Destination management)• TLC Promotions• Free For All Marketing• The FACT Network• Mooka Soaps and LotionsSub-clients include:• ADP• Amway India• Canadian Air Transport Security Authority • Canadian Cancer Society• Canadian Cardiology Congress • Canadian Institute of Mining• Canadian Tourism Commission-Canada Specialist Program• Construct Canada - Real Estate Forum• CBC (TIFF and 2014 Olympics)• FanExpo• ImportFest• International Aviation and Transportation Association • Glaxo Smith Kline• Heavy Equipment Show• Keurig Coffee Maker • Microsoft• Montreal Comic Con• Ontario Dental Association• Orange Drop• Partners In Prevention• Re/Max Kick Start• Rowenta Steam Generators• Royal Agricultural Fair• Scentsy• TFal Actifry • Toronto Cancer• Toronto Hydro• Toronto International Boat Show • Toronto Real Estate Forum• UBM- Plast-Ex • Uni-Select• Wells Fargo BankAnd more than 25 others.

Toronto, Ontario

Managed marketing and training initiatives serving the sustainable building industry. Students included builders, renovators and officials from municipal, provincial and federal governments. Oversaw marketing and planned the Housing Innovation Forum & Awards Gala.* Delivered PR and social media campaigns year-round and for the Forum & Awards, including writing and planning monthly “Builder Bulletins."* Responsible for designing and delivering training programs on building code changes and sustainable construction practices provincially.* Coordinated with professional and government organizations, including Natural Resources Canada and the Canadian Home Builders' Association, on education for labelling programs and certification of trained builders.* Managed planning, programming, execution and registration for more than two dozen events per year, from 20-person seminars to the 350-attendee Housing Innovation Forum & Awards.* Responsible for building and managing relationships with builders and organizations, including local Home Builders’ Associations, NRCan and others.* Managed marketing efforts, including developing collateral for the campaign for the release of ENERGY STAR V17, and development of new EnerQuality.ca website* Responsible for brand management for both EnerQualty and the programs it certified.* Managed EnerQuality’s mailing list, converting a 10-year-old list to Canadian Anti-Spam Legislation compliance.Accomplishments:o Delivered a 12-stop "SB-12 Building Code" tour in 12 weeks (previous tours were seven months).o Increased Twitter followers by 10% in eight weeks.o Was first-in-market to deliver training on new versions of building programs, often first in the country.o Delivered a 48% profit margin in my 1st year, including tripling expected revenues for the Forum & Awards.o Increased open rate of monthly newsletter to 46% (twice the industry average), with an average click-thru rate of 17% (also twice industry average).

Planned fundraising, cultivation and stewardship events, and coordinated donor-member programs. • Coordinated high-level volunteer committees to jointly plan fundraising events, including an 18-year-old golf tournament and the launch of a new golf tournament for vacationing donors in Florida.• Planned donor stewardship events, including receptions, lectures and teas. • Coordinated donor membership program “Leadership Sinai,” working with executive on publications, surveys, membership retention and new membership development. • Planned dinner events for donor program “Venture Sinai,” coordinating venues, vendors and presenters. Accomplishments:o Upgraded auction production process from manual to database, saving more than 80 hours of labour.o Coordinated a new golf tournament for donors on vacation in Florida in just 13 weeks, raising $80,000.

Full-time employment ended in 2006, but I continued with JPD as a freelance project manager until my departure from the U.S. more than four years later. Responsibilities included overseeing logistics and planning, working with non-profits including STAND! Against Domestic Violence, The San Francisco Public Library, Friends of The San Francisco Botanical Gardens Society, George Mark Children's Hospice, Equal Rights Advocates, Legal Momentum and the Tibetan Aid Project, to tailor events to their specific needs.• Worked with clients to develop fundraising and cultivation strategies around events.• With some clients, was involved from initial conception of event through development and to running it on-site. • Negotiated contracts and handled communications with venues and vendors.• Created and oversaw timelines, critical paths, budgets, run-of-shows and day-of schedules.• Supervised and managed volunteers, event staff and vendors both prior to event as well as on-site.• Working with clients, planned collateral strategies, including development of themes and designs.• Managed all aspects of events the day-of, from initial load-in to completion of strike, including overseeing all logistics and the management of programs such as live and silent auctions during the event. Accomplishments:o With non-profit clients, despite having extremely tight budgets frequently came in under budget. o With client that had previously changed event managers each year, was hired back six years in a row.

Maternity-leave contract, hired for four months, extended to one year. • Coordinated with external groups and high-level volunteer committees to jointly plan events, including the hospital’s new signature concert, a golf tournament, a head-shaving-for-cancer-research, and a dinner/auction gala.• Independently planned high-profile internal events, including a performance by the cast of the musical WICKED, and a $2 million cheque presentation ceremony. • Managed logistical planning, including registration processes, timelines, staffing, volunteers, vendors and budgets. • Developed Community Fundraiser policies, creating a structure for oversight and coordination of the more than 100 third-party events held for the hospital each year. Accomplishments:o Developed hospital’s first third-party Community Fundraiser policies, governing 100 third-party events.o Created documentation and structure to facilitate communications between all departments involved in events.o Was part of a team raising more than $500,000 through events in just 25 days.

Hired for one school year.• Coordinated high-level volunteer committee chairs, and liaised between committee and school departments.• Oversaw and planned timelines, budgets and day-of schedules.• Coordinated all printed material, from save-the-date cards through program book and marketing collateral.• Managed day-of details, from load-in to strike, including logistics, staffing, volunteers and vendors.• Despite downturn in economy, raised nearly $1 million. Accomplishments:o Brought professional standards to 30-year-old volunteer-led event, including developing new processes for registration and use of floor plans.o Developed event’s online presence, taking the entire catalog online for the first time.

· Oversaw planning of Opening Night, Tributes and Closing Night parties.· Coordinating with venues, vendors.· Managed parties on-site from load-in to strike.· Hired for two Festival Seasons (each running less than one month)

Mill Valley Film Festival• Managed events department, both supervising and working hands-on on timelines, budgets, contracts, décor, sponsor solicitation and day-of schedules.• Developed and executed solicitation strategies to partner with more than 100 food & beverage sponsors.• Coordinated with Programming and Publications to create a smooth and cohesive Festival schedule. • Managed permitting and licensing, dealing with municipal and state regulations, fire, police and city planning.• Hired, trained, supervised and evaluated the Events team: venue and event managers, logistics crew and interns.• Oversaw multiple large-scale events requiring coordinating dozens of vendors, caterers and wineries.• Planned Galas and Tributes to award-winning stars (including Sean Penn, Helen Mirren and Ang Lee)Oscar Night America/Other• Planned Academy of Motion Picture Arts & Sciences-approved event according to all Academy regulations.• Project managed high-level volunteer committees, marketing, invitation strategy, collateral theme and content, donor solicitation strategies and ticket sales for institution’s largest fundraising event of the year.• Solicited for and coordinated a 70-lot auction and a raffle. • With Development team, strategized and ran year-round membership and donor cultivation events, held in conjunction with screenings (ie Pan’s Labyrinth, Into the Wild and Little Miss Sunshine) with visiting film talent. Accomplishments:o As Festival’s first year-round event manager, set policy and methodology, creating structure for event planning, communications and record keeping.o Expanded a $75,000 Festival budget to $200,000 through in-kind donation and sponsorship solicitation.o Oversaw the only authorized Oscars simulcast in the San Francisco Bay Area.

· Handled scheduling and technical requirements for concerts, workshops and an Instrument Petting Zoo. · Created all written materials, including bios, handouts, signage, maps, schedules and technical lists. · Managed all facets of the event on-site, including staff, volunteers, artists, set-up to strike.· Returned on part-time contract for multiple Festival years.

• Supervised an eight-person team responsible for successfully producing 25 concerts each season in the United States and Canada.• Taking over in a rebuilding year, was responsible for renaming event and rebuilding brand, creating new marketing, PR, web and business strategies.• Oversaw the selection of more than 100 competing groups, dozens of host groups, judges, venues and vendors.• Planned the International Finals at Lincoln Center and the Beacon Theatre in New York City.• Hired and supervised regional staff and contractors, oversaw volunteers and wrote the “Staff Bible.” • Maintained databases of and handled communications with college groups, judges and venues.• Coordinated the design, production and distribution of collateral, including CDs, catalogs, program books, posters and tickets.• Co-produced annual “Best of College A cappella” compilation CD, selecting among thousands of submitted tracks and coordinating all rights, royalties and printing matters.Accomplishments:o Grew a national event to international, expanding to Canada, partnering with groups in The UK and Taiwan.o Streamlined application process, doubling applications in just two years. o Increased attendance at the Finals from 900 in 1998 to 2,300 in 2002.o Ran the real-life version of the competitions featured in the films "Pitch Perfect."

- Oversaw the Contemporary A cappella Recording Awards- Served as Managing Editor of the Contemporary A Cappella News- Coordinated international Ambassador program- Developed the A Cappella Radio Show List