Jessica King Email and Phone Number

In my role as Consumer Content Manager at Coinbase, I lead a team dedicated to crafting content strategies that bridge the gap between product innovation and customer experience. From overseeing product launch workflows to redefining agent processes, I foster XFN collaboration and deliver content solutions that empower teams, streamline operations, and drive customer success.

As a Content Strategy Manager at Circle, I oversee various strategic initiatives aimed at enhancing user experience and supporting company growth. With a focus on cross-functional collaboration, I ensure the creation of impactful and meaningful content while managing the production process to maintain efficiency and consistency. Additionally, I lead a content team, generate executive-level reports, and actively contribute to employee resource groups and mentorship programs. My role is dedicated to driving innovation and fostering a culture of continuous improvement within Circle.

As a Content Production Manager, I led the charge in mapping out project roadmaps for SaaS clients and our internal corporate initiatives. My day-to-day involved diving into data to craft content strategies and calendars that not only resonate with our target audience but also drive conversions. I was entrusted with the responsibility of overseeing and guiding a team of 10 freelance writers, content strategists, and graphic designers.• Launched 17 client blog content (white papers, guides, articles, case studies, and web copy) from scratch, growing each one through keyword and competitive research to develop content plans. • Played an integral role in the SimpleTiger blog redesign, which saw an increase of 79% in organic traffic since April 2020. • Average consumer time spent on posts is 5+ minutes, which has generated $300K+ in sales since April 2020. • Own content marketing metrics, guiding existing strategy toward improved engagement and exponential revenue generation. • Adapt and measure initiatives to maximize SEO, meet consumer needs, enhance project efficiency, and reduce costs.• Recognize production inefficiencies, with a focus on the creative integrity of owned channels (organic social, web, and email). • Improved engagement and elevated content production by independently developing a Graphic Design Department and its current processes

During my time as Director of Content Marketing, I led all aspects of the social and digital marketing strategy. This included managing a $200K annual budget and overseeing a team of two talented individuals – a Content Strategist and a Social Media Manager.My role involved providing strategic direction and guidance throughout the marketing process, from creative briefings to a new branding initiative. Collaboration across departments was crucial to expanding our market share and engaging with our global audience.•Owned the new branding initiative – a modernized website, a customer journey and touchpoint map, and updated brand guidelines. • Improved organic traffic on SEMRush, from 20K monthly visitors to 67K.• Charged with onboarding the web developer to create a custom template for the organization. • Independently launched email marketing campaigns and a new blog, generating repeat customer business and revenue, and improving organic SEO. • Selected to produce a Europe-wide video shoot – Amsterdam, Paris, Prague, Lisbon, Florence, and Rome - which added video content to the corporate site and ads for the first time. • Led roadmaps for trends, site and reporting tools, and conversion and category sales/growth to enhance ROI and profitability. • Tracked sales and marketing metrics utilizing a multi-segment approach, to include share growth and branded site KPIs, content, analytics, and merchandising.• Enhanced decision-maker awareness of the importance and use of google analytics and SEO to achieve goals and objectives. • Introduced advanced technology to the Senior teams, allowing for new channels and roadmaps for increasing client acquisition and retention.

During my time at Clearvoice as the Director of Professional Services, I collaborated directly with the customers to drive overarching content and marketing strategies, with a focus on improving brand awareness and engagement. I lead as the main POC for all major client accounts, creating and implementing content marketing strategies and initiatives to improve and optimize funnels and drive revenue. Managed all agency revenue of $4M and a production team of 8, engaging in lessons learned, industry best practices, and staff development to ensure active participation from all team members and awareness of project goals. • Established foundational processes for the entire managed services department, encompassing areas such as annual reviews, hiring procedures, client transitions, training initiatives, document creation, report generation, and presentations.• Played a pivotal role in conceptualizing and executing impactful B2B and B2C campaigns for prominent brands like Wayfair, Cabela’s, and Intuit. These efforts were geared towards maximizing ROI and meticulously measuring the performance of the branding roadmap to enhance brand presence.• Oversaw project scope for ~30 client accounts, which involved strategic planning, creative asset management, content marketing, and launching new campaigns. My daily focus was on driving leads, conversions, and elevating brand awareness and engagement.• Successfully negotiated and secured an 18-month contract valued at $1.1M.• Spearheaded an innovative influencer marketing campaign on Instagram and Vine during the back-to-school season, which garnered an impressive 3.3M likes.

• Enhanced expertise in SEO, digital marketing, and client-facing account management within a full-service agency environment.• Developed keyword portfolios and executed effective link building strategies, aligning them with content marketing initiatives.• Conducted on-page SEO audits and optimized copy and SEO elements to improve website performance.• Acquired fundamental proficiency in Google Analytics, demonstrating the ability to utilize data for evaluating success and PPC optimization.

• Formulated comprehensive digital marketing strategies encompassing social media, SEO, PPC, and content.• Aligned strategies with short- and long-term objectives to expedite market viability and enhance brand visibility.• Conducted thorough analysis of results and produced reports on KPIs, enabling decision-makers to implement changes based on insights.