After a successful year leading creative strategy and the design team, I have been promoted to Associate Vice President (AVP), Campaign Development. In this role, I oversee the writing, design, marketing automation, and marketing operations teams responsible for delivering 200+ annual campaigns. Additionally, I provide essential client management support, bringing my expertise to key client meetings.- Advancing Campaign Development: I implement strategies to enhance cross-team collaboration and foster an innovative environment, allowing the team to push creative boundaries while ensuring timely delivery of multi-channel campaigns that include email, print and digital ads.- Client Relationship Support: I support campaign delivery managers during key meetings, serving as a subject matter expert to guide collaborative dialogue.- Talent Development and Empowerment: I prioritize and nurture the growth and empowerment of young managers who are transitioning into new roles. Through mentorship, I foster their professional development and ensure their success in their new positions.

In my role as the Assistant Vice President, Design/UX Strategy, I brought my entrepreneurial spirit into the corporate space, leading the successful expansion of our national remote creative team. Within the first 90 days, I prioritized building onboarding processes and leading a hiring push that tripled the size of our design team. These efforts laid a solid foundation for our team's growth and success throughout 2022.I played a key role in developing operational processes, including the adoption of the Adobe Creative Cloud Library system and scalable design systems, which streamlined our campaign development. These initiatives significantly enhanced our ability to deliver high-quality campaigns within tight timelines.The team successfully developed 35+ multi-channel digital campaigns within a 3-month timeframe. The impact was substantial, with a significant percentage of our private higher education clients meeting or exceeding their enrollment goals.- Leadership and Team Expansion: I led the expansion of our national remote creative team, implementing onboarding processes, training documentation, and a successful hiring push that tripled the size of our design team.- Strategic Campaign Development: I co-developed the creative strategy for the conversion apply campaign and oversaw the delivery of more than 35 multi-channel digital campaigns within a three-month period.- Creative Operations: I effectively managed and optimized workflows, implemented scalable processes that streamlined our creative operations while maintaining high quality standards. Leveraging my experience, I ensured smooth project execution and delivered outstanding results.- Effective Business Operations: I managed vendor relationships, negotiated key platform contract renewals, and achieved significant cost savings, contributing to the overall financial health and operational efficiency of the organization.

In 2021, I embarked on a passion project by hosting the "Pursuing Fearless" podcast, dedicated to sharing the inspiring stories of women in business and leadership who redefine fearlessness on their own terms. With a focus on amplifying voices from the Appalachian region, the podcast provided a platform for empowering conversations and highlighting the diverse experiences of these remarkable women.- Concept Development: I challenged myself to step outside my comfort zone and embraced the role of host and podcaster. I developed the concept for the "Pursuing Fearless" podcast, envisioning it as a platform to uplift and inspire women in business and leadership.- Creative Branding: I took charge of developing the creative concept and visual brand for the show. Through thoughtful design choices, I created a cohesive and visually appealing brand identity that resonated with the podcast's target audience.- Communication Strategy: Recognizing the importance of reaching a wider audience, I formulated a communication plan to increase the show's reach. I strategically utilized various channels and platforms to promote the podcast and attract listeners.- Guest Acquisition: Leveraging my personal network and warm Southern charm, I successfully secured a diverse range of guests from the Appalachian region and beyond. My ability to establish meaningful connections allowed me to bring together a compelling lineup of accomplished women, each with their unique stories of fearlessness.

As the CEO of P&P Creative, I utilized my experience as a creative leader to drive the success of the agency. I successfully transformed a graphic design freelance side-hustle into a full-fledged branding and website design agency serving nonprofits. Leveraging my expertise in design thinking and entrepreneurial spirit, I developed the P&P Brand Builder method, empowering the creation of impactful brands and websites for over 200 clients. In 2021, I negotiated the transition of my team to startup 3 Enrollment Marketing, where I joined as the AVP, Design/UX Strategy.P&P Creative excelled at blending authentic design with powerful messaging, resulting in brands that deeply connected and inspired key stakeholders while strategically aligning with each organization's initiatives. My superpower was pushing stakeholders to get specific on goals, move beyond generic industry speak to embrace their unique positions. Then embrace clear messages that connected with their audience. - Creative Branding and Design: I led teams to craft award-winning brands by blending strategic initiatives with captivating design, resulting in powerful messaging that resonated deeply with key stakeholders.- Strategic Communication: I led teams to orchestrate a seamless user experience by extending the brand identity beyond the brand guide across website designs, collateral materials, and social platforms, ensuring a cohesive and impactful representation of the organization's initiatives and goals.- Team Development: I cultivated a highly skilled and motivated team at P&P Creative through talent recruitment strategies, empowering team members to unleash their full potential and contribute to the agency's success.- Business Operations: I demonstrated leadership in optimizing business operations at P&P Creative, implementing streamlined processes and strategic consulting partnerships to drive overall growth, profitability, and client satisfaction.

I work with the marketing team to promote health care services provided by St. Claire Regional through advertising, public relations and media.

I developed and produced marketing materials for the education division of St. Claire Regional Medical Center, including materials for education conferences, physician residency recruitment and K-12 outreach programs. I also produced the weekly, syndicated radio show Health Matters, which broadcasts on WMKY 90.3.

I was responsible for concept and development of marketing materials for thoroughbred farms and service agencies. I worked with clients to plan the creative direction for campaigns, plan photo shoots and implement designs. Often, I worked on tight deadlines to produce advertisements for publication in weekly, national thoroughbred magazines.