Jessi Rodriguez Email & Phone Number

Fort Collins, Co, Us

Fort Collins, Colorado

Responsible for marketing strategies for content, physical goods, subscription services and events across print and digital channels. Drove the strategy for email marketing programs for a variety of niche markets including list growth, audience segmentation, and customer journeys. Build bottom-up budgets based on product roadmaps and YOY analysis, perform quarterly forecasts, and report on financials on an on-going basis, Managed team of up to eight marketing professionals.

Fort Collins, Colorado Area

Planned email marketing strategy for new products with coordination from content, events and advertising. Managed the creation and implementation of print, web, social and email marketing collateral. Created promotional email campaigns utilizing HTML, Dreamweaver and Exact Target.

Developed clear, concise product copy to provide customer with central selling points while optimizing for SEO. Created daily promotional emails to launch new products and drive eCommerce revenue. Setup and facilitated product sales at events to drive product awareness.

Fort Collins, Colorado Area

Hired, trained and managed staff of up to thirty employees in a retail/restaurant/sales environment. Drove 25% increase in B2B sales in Q4 for three years in a row from 2007-2009. Created B2B and B2C marketing collateral including email, direct mail and radio spot copy to increase brand awareness and drive store traffic. Monitored daily sales goals vs. performance to increase AOV, drive additional sales and run promotional offers.