Jessi Sparks Email & Phone Number

I have been in Marketing Technology, over 20 years, on the forefront of all the major digital marketing innovations (web 1.0, 2.0, native mobile and AR/VR product development) since 2002. An accomplished executive with experience working with billion dollar clients with millions of users. I have worked with some of the best brands in retail (7-Eleven, Speedway, La-Z-Boy).My technical experience includes SDLC enterprise retail projects and creative management for two technology startups and a major state-funded university. I have managed both design and development teams, in a full creative agency/consultancy model for over 18 years.- AR/VR Experience Design (Augmented Reality & Virtual Reality since 2014)- 3D Pipeline Content Management - Retail Digital Omni-Channel Support- Digital Marketing Innovation & Strategy - UX/UI Design & Content Team Management- Enterprise Responsive Mobile-First Web Design Experience- Enterprise CMS Platforming (Drupal, WordPress)- Enterprise Native Mobile Application Design (iOS & Android)- Digital Content Marketing & Digital Campaign Design & Execution- Retail & E-Commerce Content Management- Marketing Gamification & User Journey Experiences- Digital Brand Consultant in a Full-Service Agency Model - Corporate Social Media Marketing Campaigns - Creative Direction & Creative Management (Experience Leading Creative Teams of 5-10)- Budget Planning & Creative Agency Operations- Client Management & Business Development- End-to-End SDL Agile Environment Experience- Persona Development, Information Architecture, & Heuristic Evaluations- Enterprise ADA Accessibility Experience (web, mobile)- Project Management & Development Operations (Dev Ops)- Digital Signage Design & Content Arrangement- Data-driven Design Philosophy- Enterprise Analytics Platforms (Google Data Studio, Firebase, Google Analytics, & PowerBI)- Video Editing & Photography Content Creation (Adobe Creative Cloud)- Brand Development & Design Execution

Listed skills include User Experience, Web Design, Information Architecture, User Interface Design, and 53 others.

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  Vice President Of Strategy

  Magnetic Mobile

  Mar 2021 - Present - Miamisburg, Ohio, United States

  • Lead the definition and selection of Company CRM, Hubspot, including deal pipeline review and management of the conversion of Marketing Qualified Leads to Sales Qualified Leads; Created custom Hubspot Dashboards and KPIs metrics to forecast and monitor lead pipeline success KPIs• Oversaw the increase of our social channels following to a 77% increase in adoption• Executive Digital Strategy Consultant for 7-Eleven & Speedway supporting Millions of Consumers across multiple omni-channel displays for both IT and Marketing Departments over a eight year relationship• Manage Marketing Director and Magnetic Marketing Budget• 10 years experience working in Fuel, Convenience, and CPG Vertical• 8 years experience working in Higher Education Marketing• Currently Manage and Mentor team of diverse creative talent including: User Experience (UX), User Interface (UI) Designers, 3D Artists, and Video /Motion Graphics Designers• Set All Marketing Strategy for Magnetic Mobile lead generation and marketing efforts • Lead content development for new Magnetic Product Roll-out: Charge AR in 2022• Led the brand evolution efforts resulting in a new company product launch, including product logo, product and sales story, brand/style guide, digital distribution to social media, and product website• Co-sell Magnetic Consultative Services and Product Offerings • Oversaw the SEO and Lead-Gen Strategy to secure both Top of Funnel and Bottom of Funnel Conversions for Magnetic Lead and Sales support• Drive company strategy including reporting to the Board of Directors. Prepare all presentations and quarterly reports for Magnetic Board and quarterly reviews• Lead Magnetics’ Marketing and Strategy Account on behalf of 7-Eleven and Speedway Respectively• Lead Strategic Relationship Partner Accounts: Salon Lofts, Champion Windows and Home Exteriors

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  Bowling Green State University

  Major Digital Arts; Minor In Arts Management