Jess Macdonald Email & Phone Number

Melbourne, Victoria, Australia

• Developed and led SunSmart's media and communication strategies, aligning with organisational goals• Managed and wrote diverse media content, including press releases and opinion pieces, to enhance brand visibility and advocacy• Presented rebrand strategies to internal and external stakeholders, demonstrating skills in stakeholder engagement and strategic communications

Brisbane, Queensland, Australia

• Monitored and curated travel industry trends, integrating insights into targeted marketing strategies and email marketing campaigns• Improved website SEO and optimised blog content, increasing organic traffic and enhancing digital presence• Achieved an 8% increased in email open rates and a 10% increase in click through rates, demonstrating proficiency in digital communications

Brisbane, Queensland, Australia

• Provided tailored communications solutions to eight financial, technical, and commercial brands with a focus on brand alignment• Developed and executed campaigns for partnerships and sponsors showcasing ability in strategic planning and execution• Crafted press releases featured in major publications, evidencing skills in media relations and content creation

Brisbane, Queensland, Australia

• Developed a 5-year marketing strategy outlining clear objectives for business growth and resolving ongoing logistical issues• Redesigned the website to improve appeal to the target audience, increase electronic visibility and enhance user experience• Analysed website design, content and SEO to improve site times by 5% and traffic by 20%

Brisbane, Queensland, Australia

• Executed the social media strategy by scheduling, posting, monitoring online platforms, and customer activity• Collaborated with the artists of the PM&C's Reconciliation Action Plan to produce merchandise and promote inclusion and diversity• Assisted with the rebranding and production of branding guidelines to protect brand identity and maintain a high standard

Brisbane, Australia

• Optimised workflow processes and maintained relationships with vendors and customers, highlighting organisational and relational skills• Developed a customer relationship database, including troubleshooting maintenance, updates and report generation• Maintained relationships with 40 external vendors and 100+ customers

Brisbane, Australia

• Managed a team, driving sales, and ensuring customer satisfaction while upholding the university's values and standards• Oversaw daily operations, including inventory control, merchandising, and store presentation to align with university guidelines and standards• Implemented effective strategies to maximise sales and profitability, including promotional campaigns and the launch of an online platform that increased annual sales by 130%

Brisbane, Australia

Supporting the University of Queensland's Ventures Accelerator program. Partnered with brand engineers to develop comprehensive catalogues and detailed product information to accurately represent service offerings and boost stakeholder engagement.

Brisbane, Australia

Provided key communications support to the non-profit organisation focused on gathering feedback for health and community services to enhance platform reach and impact.

Brisbane, Australia

Developed and executed a hackathon event for STEAM high school students for a non-profit designed to empower young women. Collaborated with a small team to plan and execute event schedules and activities to meet requirements, target audience, and objectives.

United Kingdom

• Integrated brand marketing guidelines into promotional plans, showing expertise in brand management• Interpreted monthly share report analysis to communicate shop performance to management• Led the sales team to achieve sales targets by integrating daily team briefings and 1-1s

High Wycombe, England, United Kingdom

• Maintained a consistent and high-quality customer experience while overseeing the mentorship program• Collaborated closely with visual display staff and department heads to determine optimal product displays to drive customer interest and sales• Developed merchandising plans that increased monthly sales by 8%

Bachelor'S Degree, Communication

Activities and Societies: Journalism & Communications Student Society (JACS) Major: Communications & Journalism Minor: Psychology.

Bachelor Of Science - Bs, Public Health

Activities and Societies: Public Health Association (PHA-UQ) Major: Public Health Minor: Health Promotion The program developed my.

High School Diploma

Activities and Societies: Active involvement in Red Shield Appeal, Clean up Australia Day and St Peters Western Swimming Club Silver.