Jessica Frye Email & Phone Number

United States

San Francisco, Ca, Us

Overseeing a development department restructure including assessing and setting strategy, guiding operational and staffing changes, and developing meaningful relationships with that contribute to delivering Foodwise's mission: to grow thriving communities through the power and joy of local food, envisioning a world that nourishes all people, local economies, and the living earth.

Berkeley, Ca, Us

Responsible for all aspects of $1.6MM contributed revenue goal including individual and institutional donor prospecting, cultivation, and stewardship, event planning, planned and living legacy giving, fund drive campaigns, donor benefits, gift acknowledgement, and accurate record keeping. Empower board and staff as ambassadors. Collaborate with Executive Director, board leadership, partnering with and mentoring Patron Services Manager, Marketing Associate, and contracted grant writer, graphic designer, event venues, vendors, and staff.Key Accomplishments: Synthesized Berkeley Symphony’s Development functions including coaching board members and staff on donor cultivation best practices, reactivating planned giving program, designing VIP engagement events, institutionalizing SOPs and introducing new tech platforms including Monday.com, Adobe Creative Suite, and GrantHub.

Santa Cruz, California, Us

A full partner on the leadership team, collaborating with the ED and Board to chart the organization’s strategy related to audience engagement and donor cultivation. Responsible for individual fund development, communications, marketing, and project management. Tracked budgets and trends, making data-driven recommendations for events and campaigns. Supervised Operations Associate and seasonal contractors. Maintained healthy relationships for a roster of 200+ individual donors.Key Accomplishments: Ensured a rich and rewarding audience and donor experience as the Festival returned to live performances after two years in the virtual space. In a planned exit year, I worked closely with the Executive Director to restructure the staff chart, ensuring my complex role would be distributed among several new roles. Partnered with a board committee to establish a DEI action plan for the organization, including a transparent public rollout.

Santa Cruz, California, Us

Served on the executive team of an internationally recognized, locally treasured music festival. Directed all festival communications, designing effective campaigns around ticket sales, donor cultivation, and audience engagement, resulting in continuous growth trends including a 68% increase in ticket-buying households and a 31% increase in individual donor households.Leveraged two major organizational transitions into opportunities for patron cultivation and retention:• Transitioned the festival to virtual during the pandemic, managing web and content developers to create engaging online experiences, garnering 20K+ views and tripling the new donor rate.• Oversaw communications around an artistic leadership transition process, doubling subscriber households over three subsequent years. Maintained a robust portfolio of donors and prospects:• Created profiles of donors $2K+ for cultivation.• Managed donor events of all sizes.• Designed fund drive campaigns—curating segmented messages, directing print, mail, and digital channels.• Delivered acknowledgement of individual, corporate and foundation sponsors.Partnered with the City of Santa Cruz' Civic Auditorium to present the annual arts-focused Church Street Fair• Attracted 14K+ annual visitors to Downtown Santa Cruz.• Raised the profile of hundreds of local artists.• Supervised teaching artists and volunteers.Oversaw the Civic Box Office• Created annual plan for ticket sales activities, set prices and subscription process.• Designed and realized sales campaign materials, supervise Box Office web content.• Assured excellent customer service, resolve issues.Achieved data-informed strategic goals.• Directed build of highly customized Filemaker relational CRM database.• Tracked trends in attendance and fundraising, analyzing complex data for reporting and programming. • Played a key role in three strategic planning processes, and a vigorous 2020 scenario plan.

Santa Cruz, Ca, Us

Marketing, publicity, donor cultivation and subscription ticket sales for professional symphony orchestra, with performances at the Santa Cruz Civic Auditorium and Watsonville's Mello Center. Managed all aspects of the Symphony's Youth and Family programs, including coordination with public schools for musician visits and field trips to the Civic for an annual free concert. Oversaw donation gift processing and acknowledgment, direct mail and digital subscription and donor appeal campaigns. Managed event and administrative volunteers and box office staff.

Guided imaging projects for commercial photographers and their clients through all aspects of product realization. Interfaced with technicians, outside sales, and maintained returning client relationships in a fast-paced, deadline-oriented environment.