Jessica Jane Mccallum Email & Phone Number

San Francisco Bay Area

Director of Global Social Media at Crunchyroll, the largest anime streaming service globally, with over 15M paid subscribers and 160M+ social media followers.Interim Head of Audience Development (Parental Leave Cover, January - June 2024)During this period, I reported to the SVP of Creative Marketing and was entrusted with overseeing and supporting senior team leads across global social media, operations and partnerships, multimedia and editorial, and influencer marketing.

San Francisco Bay Area

Responsible for worldwide growth on social media, overseeing global content and marketing strategies for high-priority anime titles, social listening and analytics, paid media initiatives, and the operations required to support our high-functioning international team.

San Francisco Bay Area

I managed the passionate and award-winning social media team at Crunchyroll, driving significant business outcomes while fostering strong, meaningful connections with our audience. I also oversaw high-priority title promotion strategies across social media, on-site programming, video production, editorial, and news platforms—ensuring seamless integration and execution to amplify audience growth and engagement, contributing to our brand’s sustained success and influence.

San Francisco Bay Area

I led Crunchyroll's social media team to achieve a record-breaking year of growth, including a 127% surge in impressions, a 165% boost in engagements, a 78% increase in traffic to site, and a 40% rise in total followers year-over-year. These milestones reflect our innovative strategies and compelling content that resonated deeply with our global audience.

Richmond, Melbourne

Promoted to lead all anime marketing initiatives across the AnimeLab, Madman, and Madman Anime Festival brands. I directed marketing strategies for high-profile simulcasts, theatrical releases, home entertainment, ecommerce, and major events. I also led a diverse team overseeing social media, community engagement, editorial content, lifecycle marketing, and public relations, ensuring cohesive and impactful brand presence across all channels.

Melbourne, Australia

In this role, I led the strategic direction for social media and community marketing across both AnimeLab and Madman Entertainment. I was responsible for driving brand engagement and growth through innovative online initiatives. I also played a pivotal role in the successful launch and ongoing success of the Madman Anime Festival, Australia’s largest annual anime event hosted in Melbourne, Perth, Brisbane, and Sydney.

Melbourne

Reporting to the Director of Digital and Creative, I was responsible for developing AnimeLab's brand presence through online, social media, and community marketing initiatives. My efforts contributed to significant website traffic and subscriber growth, positioning AnimeLab as the leading anime VOD service in Australia and New Zealand, with a subscriber base surpassing 1.8M.

Perth, Australia

I led an innovative digital expansion initiative to enhance customer advocacy for Telstra retail stores across Western Australia. By leveraging hyper-local social media networks, we achieved over double the customer advocacy growth within a year for all participating stores.In this role, I managed social media channels for both Telstra-owned and licensed stores across WA, collaborating closely with state-based AGMs and regional store managers to produce tailored content for each local community. I also developed integrated promotional campaigns, utilizing Telstra’s social media platforms and executed targeted Facebook ads to boost local brand visibility. Additionally, I compiled and presented monthly performance reports to key stakeholders, securing ongoing support and resources for the program.

Subiaco

As a Social Media Specialist at iiNet, an industry-leading Australian internet provider, I played a key role in enhancing customer relationships across various social media channels and forums. My efforts contributed to iiNet achieving its highest level of NPS and securing multiple customer service awards.Additionally, I compiled and analyzed data for monthly performance reports, developed content for the iiNet Blog on emerging digital technology trends, coached staff on social media best practices, and addressed critical customer issues, ensuring effective communication with stakeholders and timely resolution of escalations.Beyond my core responsibilities, I volunteered at our community workshops to educate the public on online identity risks and safe social media practices.

Mount Lawley

At RTRfm, an independent radio station known for its alternative music and talk programming, I presented and produced a diverse range of music, news, and talk shows. I was also responsible for researching content, crafting broadcast scripts for hourly news bulletins, and conducting engaging interviews with high-profile musicians and public figures. Additionally, I operated studio equipment during live broadcasts and ensured timely updates to the RTRfm website, including show information and podcasts.

Fremantle

I was selected for a Web Development Research Assistant role at The University of Notre Dame, contributing to two significant projects.Project 1: Developed a dynamic and interactive website for the History of Economic Thought Society of Australia (HETSA). This project included integrating features such as electronic manuscript submissions, membership forms with PayPal integration, and an archive of journal entries.Project 2: Engineered a specialized website for the History of Economic Thought Research Unit (HETRU) that provided secure, role-based access for academics. This site featured a browser-based editing tool, enabling easy content updates and maintenance.

Bachelor Of Arts Honours (Communication Studies)

Bachelor Of Communications And Media

Education record