Jessica Jane Mccallum Email & Phone Number

San Francisco Bay Area

Director of Global Social Media at Crunchyroll, the largest anime streaming service globally, with over 15M paid subscribers and 160M+ social media followers.Interim Head of Audience Development (Parental Leave Cover, January - June 2024)During this period, I reported to the SVP of Creative Marketing and was entrusted with overseeing and supporting senior.

San Francisco Bay Area

Responsible for worldwide growth on social media, overseeing global content and marketing strategies for high-priority anime titles, social listening and analytics, paid media initiatives, and the operations required to support our high-functioning international team.

San Francisco Bay Area

I managed the passionate and award-winning social media team at Crunchyroll, driving significant business outcomes while fostering strong, meaningful connections with our audience. I also oversaw high-priority title promotion strategies across social media, on-site programming, video production, editorial, and news platforms—ensuring seamless integration.

San Francisco Bay Area

I led Crunchyroll's social media team to achieve a record-breaking year of growth, including a 127% surge in impressions, a 165% boost in engagements, a 78% increase in traffic to site, and a 40% rise in total followers year-over-year. These milestones reflect our innovative strategies and compelling content that resonated deeply with our global audience.

Richmond, Melbourne

Promoted to lead all anime marketing initiatives across the AnimeLab, Madman, and Madman Anime Festival brands. I directed marketing strategies for high-profile simulcasts, theatrical releases, home entertainment, ecommerce, and major events. I also led a diverse team overseeing social media, community engagement, editorial content, lifecycle marketing.

Melbourne, Australia

In this role, I led the strategic direction for social media and community marketing across both AnimeLab and Madman Entertainment. I was responsible for driving brand engagement and growth through innovative online initiatives. I also played a pivotal role in the successful launch and ongoing success of the Madman Anime Festival, Australia’s largest.

Melbourne

Reporting to the Director of Digital and Creative, I was responsible for developing AnimeLab's brand presence through online, social media, and community marketing initiatives. My efforts contributed to significant website traffic and subscriber growth, positioning AnimeLab as the leading anime VOD service in Australia and New Zealand, with a subscriber.

Perth, Australia

I led an innovative digital expansion initiative to enhance customer advocacy for Telstra retail stores across Western Australia. By leveraging hyper-local social media networks, we achieved over double the customer advocacy growth within a year for all participating stores.In this role, I managed social media channels for both Telstra-owned and licensed.

Subiaco

As a Social Media Specialist at iiNet, an industry-leading Australian internet provider, I played a key role in enhancing customer relationships across various social media channels and forums. My efforts contributed to iiNet achieving its highest level of NPS and securing multiple customer service awards.Additionally, I compiled and analyzed data for.

Mount Lawley

At RTRfm, an independent radio station known for its alternative music and talk programming, I presented and produced a diverse range of music, news, and talk shows. I was also responsible for researching content, crafting broadcast scripts for hourly news bulletins, and conducting engaging interviews with high-profile musicians and public figures..

Fremantle

I was selected for a Web Development Research Assistant role at The University of Notre Dame, contributing to two significant projects.Project 1: Developed a dynamic and interactive website for the History of Economic Thought Society of Australia (HETSA). This project included integrating features such as electronic manuscript submissions, membership forms.

Bachelor Of Arts Honours (Communication Studies)

Bachelor Of Communications And Media

Education record