Jess Johns Email & Phone Number

Leading data strategy, analytics, and business intelligence. Supporting teams across the business to get the right data when and where they need it.

Cross-team collaborative leader supporting Ingram's consumer-oriented marketing, analytics, technology, and development efforts. Focused on understanding consumer behaviors and trends and building innovative advertising and marketing solutions to reach readers and grow book sales at scale.» Key projects included Ingram Marketing Advantage, Reader Insights, Marketing Insights, and the Ingram iD Advertising portal.» Defined and developed consumer audience research, segmentation, and activation strategies.» Managed Marketing Advantage team with a focus on scaling and ensuring successful execution, sales growth, and client satisfaction across campaigns.

Managed product strategy and lifecycle for consumer marketing, analytics, and ecommerce products, including Marketing Insights and Aerio.» Collaborated closely with development, sales, marketing, client relations, and product teams to launch, enhance, streamline, and grow key products and services.» Built business cases and pricing models, developed functional specs and requirements, and integrated internal and 3rd-party data sources and APIs.» Supported B2B sales and marketing efforts through client education, webinars, and content development.

Founding team member, helping to develop the OptiQly SaaS platform and proprietary algorithm from ideation to launch. Deep understanding of the consumer marketing data and signals that best predict success at online retailers like Amazon.com and how to help publishers and authors use that data to improve book sales via meaningful KPIs, analytics, and recommended actions.» Partnered with developers, data scientists, and UI/UX designers to build and launch product MVP.» Led customer growth and engagement efforts, including content and email marketing as well as user adoption, training, and retention.» Developed business model and pitch materials, secured early stage startup capital, and supported investor relations.OptiQly was acquired by Ingram Content Group in 2017.

Founding partner at boutique marketing agency focused on audience-centric book marketing and brand strategy.» Provided data, market research, analysis, and actionable insights to inform and guide a wide variety of marketing, sales, publicity, advertising, product development, organizational change and training efforts. » Ran webinars, developed reports, and managed social media and newsletter content with an emphasis on sharing the latest marketing data, news, trends, and best practices.» Managed freelance staff and client deliverables.Client list included trade and academic publishers of all sizes, authors, agents, and domestic and global media brands.

Strategic consulting for the book industry, including publishers, publishing start-ups, authors, agents, and others with a special interest in the challenges and business opportunities presented by digital change.» Managed all day-to-day operations and worked closely with clients and partners across projects.» Conducted extensive research and interviews on ebook reading habits, royalties and rights management, library sales growth, consumer vertical development, and more.

Developed conference programs to address the urgent needs and business concerns of trade book publishing professionals around the world. Managed all conference programming and planning efforts, including: scouting and recruiting speakers; liaising with supporting partners and sponsors; supporting event marketing and messaging; and working closely with the Conference Chair, speakers, and moderators to plan engaging, educational, and actionable sessions.Events included the annual two-day Digital Book World Conference (2011-2016), one-day conferences and workshops in New York, London, and San Francisco, and co-located conferences at BookExpo America, Frankfurt Book Fair, and Digital Book World.

Maintained data and documentation for not-for-profit organization dedicated to providing support and professional development for early childhood educators. Work focused on early education research, survey development, grant reporting, and database development and administration. Provided data visualizations and ongoing reporting to program staff. Developed tools for data-driven instruction and student-centered assessment.

Worked at an early learning center to improve literacy programs and parent involvement. Primary accomplishments include the development of a lending library and library database as well as helping to write and receive an Early Learning Grant to fund the library. Researched and selected high-quality children’s books for purchase.

Personnel and payroll management for 50 student employees. Hired and trained computer lab consultants in basic troubleshooting and computer/printer maintenance. Organized and facilitated regular staff trainings.